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Company Profile

Chesapeake Corp in Packaging

Jul 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Chesapeake Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy.

Company and market share data provide a detailed look at the financial position of Chesapeake Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Chesapeake Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Chesapeake Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Irving Place Capital: investing in packaging

Financial assessment

SWOT – Chesapeake Corp

Key strategic objectives and challenges

Competitive Positioning

Competition and clients (1)

Competition and clients (2)

Market Assessment

Opportunities for glass in spirits

Flexible plastic dominates non-food packaging

Decline in mature Western European market

64% of flexibles destined for tobacco, sweets and bakery

Most dynamic flexible packaging: global – non-food

Category and Geographic Opportunities

Asia Pacific non-food to lead paper-based containers

Chesapeake should look to tobacco in China…

…and to bath and shower in India

China and India offer strongest opportunities in flexible

Focus on higher-end food products in Chinese market

Tobacco to dominate but smaller pack sizes boost growth

HDPE – opportunity for Chesapeake in plastics

Operations

Downsized Chesapeake but retaining innovation

Recommendations

Look beyond pharmaceutical and healthcare

Samples

Please update/install flash.

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