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Country Report

Mexico Flag Chilled Processed Food in Mexico

| Pages: 73

Price: US$900

About this Report

Executive Summary

TRENDS

  • At a time when the economy is weak and there are lower levels of disposable income, many Mexican consumers are choosing to save money by sacrificing convenience. One way they are doing this is by limiting their purchases of food at restaurants or street stalls when they are on the go, and instead preparing sandwiches (tortas), hot dogs or other meals themselves. For this reason, the Mexican chilled processed food category has remained resilient in the face of the weak economic growth seen in 2013 and 2014, which has negatively affected many other packaged food categories.

COMPETITIVE LANDSCAPE

  • The competitive landscape is indisputably led by Sigma Alimentos SA de CV, which will account for a 45% retail value share. In a distant second place is Grupo Bafar SAB de CV, which will account for 13%. It is closely fighting with Qualtia Alimentos SA de CV, which will have a 12% value share. Sigma Alimentos owns a great distribution network due to the strong participation of its leading brands within multiple categories, and within chilled processed food it leads with products and brands for low-, mid- and high-income consumers, households and food businesses.

PROSPECTS

  • For the forecast period and within the chilled processed food categories, chilled processed meat is the category expected to lead in volume sales and will be strongly supported by reduced-fat chilled processed meat. Despite the maturity of this category and the low rate of innovations, chilled processed meat is popular among Mexican consumers and often used for lunch and snacks, and this situation is not expected to change over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chilled Processed Food industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chilled Processed Food industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chilled Processed Food in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chilled Processed Food in Mexico?
  • What are the major brands in Mexico?
  • As economic prospects improve, are consumers starting to move away from comparatively inexpensive canned food and back to frozen and chilled processed offerings?
  • How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
  • Will retail sales suffer as consumers move back to consumer foodservice and spend less time cooking at home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Chilled Processed Food in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Chilled Processed Food by Category: Volume 2009-2014
  • Table 2 Sales of Chilled Processed Food by Category: Value 2009-2014
  • Table 3 Sales of Chilled Processed Food by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chilled Processed Food by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chilled Processed Meat by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Chilled Meat Substitute as Share of Chilled Processed Meat: % Value 2009-2014
  • Table 7 NBO Company Shares of Chilled Processed Food: % Value 2010-2014
  • Table 8 LBN Brand Shares of Chilled Processed Food: % Value 2011-2014
  • Table 9 Distribution of Chilled Processed Food by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Chilled Processed Food by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Chilled Processed Food by Category: Value 2014-2019
  • Table 12 Forecast Sales of Chilled Processed Food by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Chilled Processed Food by Category: % Value Growth 2014-2019

Chilled Processed Food in Mexico - Company Profiles

Grupo Bimbo SAB de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Grupo Bimbo SAB de CV: Key Facts
  • Summary 2 Grupo Bimbo SAB de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Grupo Bimbo SAB de CV: Competitive Position 2014

Sigma Alimentos SA de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Sigma Alimentos SA de CV: Key Facts
  • Summary 5 Sigma Alimentos SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Sigma Alimentos SA de CV: Competitive Position 2014

Packaged Food in Mexico - Industry Context

EXECUTIVE SUMMARY

Packaged food affected by slow economic growth and increasing prices

Government launches tax on high calorie foods and beverages

Competitive environment is highly fragmented with domestic companies in the lead

Traditional grocery retailers losing value share the convenience stores

Growth is set to accelerate as consumers acclimatise to new economic reality

KEY TRENDS AND DEVELOPMENTS

New tax package designed to combat rising obesity impacts packaged food growth

Spicy and extremely hot flavours are very popular among young consumers

Convenience remains a strong benefit with the power to influence consumers

Seasonal strategies lead packaged food industry to pursue consumer preferences

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Chilled Processed Food
    • Chilled Fish/Seafood
      • Chilled Processed Fish/Seafood
      • Chilled Coated Fish/Seafood
      • Chilled Smoked Fish/Seafood
    • Chilled Lunch Kits
    • Chilled Noodles
    • Chilled Pizza
    • Chilled Processed Meat
    • Chilled Ready Meals
    • Chilled Soup
    • Chilled/Fresh Pasta
    • Fresh Cut Fruits
    • Prepared Salads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis By Ethnicity
  • Analysis by Type
  • Per Cent Share Of Chilled Meat Substitute
  • Products by Ingredient
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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