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China

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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    Apparel Accessories in China

    Feb 2017

    In addition to growing disposable incomes, the rising acceptance of apparel accessories to finish off the perfect outfit boosted value growth in 2016, outperforming 2015 to reach CNY168.3 billion. The diversity of apparel accessories and their ...

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    Country Report

    Childrenswear in China

    Feb 2017

    Childrenswear boasted the best performance within overall apparel in China in 2016, increasing by 7% in current value terms, to reach CNY145.0 billion. The major growth engine was the comparatively higher birth rate in 2016, due partly to the Year of...

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    Country Report

    Footwear in China

    Feb 2017

    The prevailing sports fashion trend, particularly the rising popularity of sports footwear due to its comfort and versatile function, decelerated the growth of other footwear, especially fashion leather footwear, in China in the review period. This ...

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    Country Report

    Hosiery in China

    Feb 2017

    Hosiery recorded stable current value growth of 3% in 2016, to reach CNY98.4 billion, with trendy socks and sports socks as the major forces driving growth. Local consumers started to use hosiery to coordinate with their daily apparel, with different...

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    Country Report

    Jeans in China

    Feb 2017

    Jeans registered retail current value growth of 5% in China in 2016, with sales approaching CNY80 billion. Fast-fashion brands such as Zara, Uniqlo and Forever 21 achieved sustained growth in this year, bringing growth momentum to jeans. Their trendy...

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    Country Report

    Menswear in China

    Feb 2017

    Menswear accounted for a 37% value share of overall menswear and womenswear in 2016, and saw slower value growth than womenswear in this year. Compared with womenswear, menswear has fewer varieties, with few men closely following international ...

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    Country Report

    Apparel and Footwear in China

    Feb 2017

    Although decelerating, apparel and footwear maintained steady growth momentum in 2016, driven by consumers’ rising pursuit of a better outer appearance, along with rising disposable incomes. Womenswear continued to outperform menswear in terms of ...

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    Country Report

    Sportswear in China

    Feb 2017

    In spite of the uncertain economic outlook, sportswear experienced strong current value growth in 2016 due to steady consumer demand. Ongoing urbanisation and the higher birth rate due to the two-child policy were positive factors for the growth of ...

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    Country Report

    Womenswear in China

    Feb 2017

    Womenswear represented 63% of total value sales of womenswear and menswear in 2016, and also saw faster value growth than menswear. This is mainly because womenswear boasts a richer variety of products and more frequent new launches, incorporating ...

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    Country Report

    Other Hot Drinks in China

    Feb 2017

    Both retail volume and value size of chocolate-based flavoured powder drinks continued to decline in 2016. Growing health awareness among Chinese consumers was the major reason. As chocolate-based flavoured powder drinks are considered high in ...

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    Country Report

    Hot Drinks in China

    Feb 2017

    Growing health awareness in the review period prompted consumers to shift towards certain hot drinks with a natural and healthy image such as black tea, Other tea, green tea and other plant-based hot drinks. This trend helped to boost overall growth ...

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    Country Report

    Tea in China

    Feb 2017

    Tea drinks kiosks and street stalls developed rapidly in 2016 led by Coco and Happy Lemon. These outlets offer fresh milk tea and tea drinks, which consumers consider more convenient and with greater flavour options. Furthermore, online beverage ...

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    Country Report

    Coffee in China

    Feb 2017

    Coffee saw retail volume sales of 3% to reach 65,000 tonnes in 2016. This was mainly due to rising consumer interest in the coffee culture in China in 2016, leading to a rise in coffee consumption. Consumers continued to demand quality coffee both in...

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    Country Report

    Dishwashing in China

    Jan 2017

    With increasing health awareness, dishwashing products with natural plant essence and no chemical elements are increasingly popular. To satisfy consumers’ demands, leading brands continuously launched such natural dishwashing products made from the ...

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    Country Report

    Home Insecticides in China

    Jan 2017

    Home insecticides posted growth of 1% in 2016 to reach CNY7.3 billion, lower than the growth of 3% in 2015. Although it rained more in the 2016 summer in China, which benefited mosquitoes’ reproducing, the mosquito density remained stable due to a ...

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    Country Report

    Laundry Care in China

    Jan 2017

    Laundry care witnessed slower value growth of 6% in 2016 because the category tended to be statured with steady demand. Consumers began to pay more attention to additional functions of laundry care products. To meet consumers’ upgrading demands, ...

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    Country Report

    Home Care in China

    Jan 2017

    Home care overall posted slightly slower value growth in 2016 when compared with the review period, which was mainly attributable to the limited innovations and campaigns in 2016. The biggest category of home care, laundry care, also witnessed a ...

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    Country Report

    Polishes in China

    Jan 2017

    Polishes increased by 4% in current retail value terms to CNY2.9 billion in 2016 as a result of the continuous growth of real estate. Consumers tended to polish the new furniture and floor after moving into a new house or following redecoration....

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    Country Report

    Surface Care in China

    Jan 2017

    Consumers’ higher requirements for household hygiene and the increasing popularity of surface-specific cleaners translated into positive current value growth of 10% in 2016 in surface care. Hygiene and cleanliness is an increasingly important trend ...

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    Country Report

    Toilet Care in China

    Jan 2017

    The rapid rise of in-cistern devices led the growth of toilet care. In-cistern devices experienced strong value growth of 25% in 2016. In addition to increased hygiene awareness and convenience, product updating also encouraged consumers to use ...

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