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The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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    Strategy Briefing

    Soft Drinks in Chengdu

    Jun 2017

    Given rich underground water resources and heath awareness enhancement among local people, natural mineral bottled water and seltzer are popular in Chengdu. Local and global brands mutually compete in carbonates market. Local brands such as Bamboo ...

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    Country Report

    Toys and Games in China

    Jun 2017

    Toys and games recorded healthy value growth in 2016 driven by the strong performance of video games, which saw a double-digit increase in sales. In addition, traditional toys and games also posted positive growth, with construction toys leading the ...

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    Country Report

    Traditional Toys and Games in China

    Jun 2017

    Traditional toys and games registered healthy current value growth of 8% in 2016, with rising demand for such products among consumers fuelling sales. According to the National Bureau of Statistics of the PRC, the number of births increased in 2016 ...

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    Country Report

    Video Games in China

    Jun 2017

    With the favourable performance of mobile games and AR/VR headsets, video games posted current value growth of 19% in 2016. This represents a decline from the 25% recorded in 2015 which can partly be attributed to the slowdown in growth within mobile...

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    Country Report

    Beer in China

    May 2017

    Young people, specifically millennials, tend to get the attention of beer manufacturers as it is considered they will be the main growth engine over the forecast period. For sustained volume growth, brewery companies have been forced to develop ...

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    Country Report

    Cider/Perry in China

    May 2017

    International brands rushed into China to continue exploring the untapped potential of cider. After Shanghai Asia Pacific Brewery Co introduced Strongbow at the end of 2014, Carlsberg Brewery Guangdong and Budweiser Wuhan International Brewing Co ...

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    Country Report

    Alcoholic Drinks in China

    May 2017

    Demand for wine (specifically rice wine and still light grape wine) and spirits (specifically other spirits or baijiu in Chinese) continued to grow in 2016, recording respective increases of 5% and 4% in total volume terms. Growth was slower in 2016 ...

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    Country Report

    Rtds/High-Strength Premixes in China

    May 2017

    After explosive growth of RTDs/high-strength premixes from 2012 to 2014, the dynamism of the category faded from the third quarter of 2015, with sales dropping significantly after then. A large number of retailers and wholesalers suffered from ...

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    Country Report

    Spirits in China

    May 2017

    As the most commonly drunk spirits, other spirits, locally defined as baijiu, still dominated spirits with a 98% total volume share in 2016. After three years of the government’s anti-extravagance campaign, baijiu consumption, especially of high-end ...

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    Country Report

    Wine in China

    May 2017

    While economy non-grape wine continued to decline, total volume sales of non-grape wine, mainly rice wine in China, registered 4% growth to reach 2.4 billion litres in 2016, which was a stronger performance than in the previous year. Historically, a ...

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    Country Report

    Cat Food in China

    May 2017

    The increasingly fast pace of life, in particular for urban dwellers, makes cats, which require much less looking after, in terms of walking or cleaning, than dogs, an ideal pet option. Therefore, in 2017, more consumers are turning to cats as ...

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    Country Report

    Dog Food in China

    May 2017

    The continuously rising dog population and growing awareness of packaged dog food are boosting sales of dog food in 2017. Growing stably, the dog population indicates the stronger demand for dog food as more households own a dog. Furthermore, due to ...

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    Country Report

    Other Pet Food in China

    May 2017

    Fish food, which accounted for a 97% share of retail value sales in other pet food in China in 2016, registered the fastest current value growth of 7%. Due to the association of fish with abundance and good fortune in Chinese culture, consumers were ...

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    Country Report

    Pet Care in China

    May 2017

    Pet care is set to witness rapid current value growth in 2017 due to pet population growth and the pervasive premiumisation trend. On the one hand, alongside increasingly busy lifestyles and growing work and home pressures, more consumers are ...

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    Country Report

    Pet Products in China

    May 2017

    Pet products saw rapid development in 2016 as many new pet stores opened and consumers became more awareness of pet care. Pet products posted further strong current value growth of 9% in 2016, mainly driven by cat litter and “other” pet products, ...

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    Strategy Briefing

    Shifting Market Frontiers: Identifying Asia Pacific’s Secondary Cities for Retail Investment

    May 2017

    The Asia Pacific region is expected to be at the forefront of global economic growth in the 21th century. Its major cities have historically been the principle drivers and locations for retail investment, however across certain countries, most ...

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    Strategy Briefing

    Global Economic Forecasts: Q2 2017

    May 2017

    The global economy gained speed in Q4 2016 and expanded by 3.3% year-on-year. The growth momentum is anticipated to persist throughout 2017. We expect the world GDP growth to pick up from 3.2% in 2016 to 3.5% in 2017 and 3.6% in 2018. Emerging ...

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    Country Report

    100% Home Delivery/Takeaway in China

    May 2017

    With ongoing urbanisation and mounting pressure from life and work, average lifestyles in China have been accelerating, resulting in time-pressed daily schedules, especially for consumers in higher-tier cities. 100% home delivery/takeaway offers a ...

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    Country Report

    Cafés/Bars in China

    May 2017

    The coffee-drinking population is steadily rising in such a traditional tea-drinking country as China. Mounting pressure from life and work gives rise to an increase in coffee consumption, backed up by rising disposable income. Moreover, the growing ...

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    Country Report

    Consumer Foodservice By Location in China

    May 2017

    With household incomes rising and consumers pursuing a better quality of life, more locals are spending money on domestic tourism, especially during the prolonged national holidays, such as the Chinese New Year and the National Day holidays. As such,...

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