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The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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    Country Report

    Baby and Child-Specific Products in China

    Apr 2017

    According to the latest release by the National Health and Family Planning Commission of the People’s Republic of China, the new born population reached around 18.5 million in 2016, with the second child accounting for 45%, thanks to the full ...

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    Country Report

    Bath and Shower in China

    Apr 2017

    Segmentation and personalisation in bath and shower are designed to satisfy individual needs based on gender; for example Old Spice Body Wash for men from Procter & Gamble (Guangzhou) and The Face Shop Perfumed Body Wash for women from LG Household &...

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    Country Report

    Colour Cosmetics in China

    Apr 2017

    Hot items of colour cosmetics drove the growth of the category in China during the review period. Consumers treat cosmetics as a means to catch up with the latest trends, rather than to replace used-up products or as indulgent purchases. For example,...

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    Country Report

    Deodorants in China

    Apr 2017

    Deodorants registered 4% current value growth in 2016. Most Chinese consumers are still not accustomed to using deodorants. However, more consumers are increasingly aware of grooming, and are willing to use deodorants to mask body odour. Some have ...

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    Country Report

    Depilatories in China

    Apr 2017

    With the boom in internet retailing, more imported depilatories were available and enriched the depilatories category, from traditional cream to foam or spray formats. For example, hair removal cream from Japan’s Cecile Maia and Korea’s It’s and ...

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    Country Report

    Fragrances in China

    Apr 2017

    There is growing popularity of niche fragrances amongst Chinese consumers, who prefer niche brands over mass brands. Key Opinion Leaders (KOL) have played an important role in fragrances. Jo Malone, SergeLutens, L'ArtisanParfumeur, Acqua di Parma and...

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    Country Report

    Hair Care in China

    Apr 2017

    Thanks to rising purchasing power and consciousness of personal appearance amongst Chinese consumers in general, there was a product segmentation trend in hair care in 2016. In line with the increasing demand for personalised hair care, many ...

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    Country Report

    Men's Grooming in China

    Apr 2017

    Men’s grooming experienced a slower growth rate of 5% in 2016 compared with 2015. Apart from the influence of the continued slowdown in economic growth in China, a lack of consumer education was another factor hindering the faster growth of men’s ...

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    Country Report

    Oral Care in China

    Apr 2017

    Oral care in China registered robust growth in sales in 2016, driven by the product segmentation trend in the review period, thanks to consumption upgrading and better personal grooming amongst consumers, in line with rising demand for specific oral ...

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    Country Report

    Beauty and Personal Care in China

    Apr 2017

    Despite the cooling Chinese economic environment in 2016, the overall beauty and personal care market maintained robust growth in value sales, supported by stable demand in highly penetrated categories, increasing awareness of personal ...

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    Country Report

    Skin Care in China

    Apr 2017

    In 2016 the premiumisation trend in skin care became more evident, with consumers preferring to select skin care products with higher prices or premium brands. Alongside growing awareness of personal wellbeing and rising disposable incomes as a ...

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    Country Report

    Sun Care in China

    Apr 2017

    During the review period consumers continued to have greater awareness of applying sun protection as part of their daily skin care routine. Most women are in pursuit of whiter skin, and wearing sun protection enables them to maintain their fair skin ...

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    Country Briefing

    Natural Resources: China

    Apr 2017

    China is a global powerhouse in agricultural, mining and renewable energy production, backed by the country’s huge, fast-growing domestic market. Years of rapid industrialisation and urbanisation, however, have led to severe environmental problems ...

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    Country Briefing

    Income and Expenditure: China

    Apr 2017

    The growth rates of China’s per capita disposable income and expenditure were amongst the highest in the world during the period of 2011-2016. This continued to support a rise in the number of middle-class households and the expansion of the consumer...

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    Country Briefing

    Business Dynamics: China

    Apr 2017

    While China’s prospective consumer market is extremely attractive, the less efficient regulatory environment and urban focused infrastructure can be a challenge. Added to this is the recent rise of wages, which is a growing concern. However, the ...

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    Country Briefing

    Households: China

    Apr 2017

    China’s household landscape continues to be characterised by rapid urbanisation, ageing household heads, and a rising proportion of single-person and childless families. Gains in living standards drive household demand for durables and digital goods,...

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    Country Profile

    China: Country Profile

    Mar 2017

    Slightly lower rates of growth are expected in 2017. Private final consumption will be the main driver. Private investment appears to be slowing but this should be offset by stronger fiscal support. A gradually cooling property market and rising ...

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    Country Report

    Fresh Food in China

    Mar 2017

    Fresh food continued to see stable volume growth of 4% in 2016 driven by steady demand. In addition, growing concern about the health benefits of food boosted consumer demand for fresh food. With constantly improved technology, most categories within...

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    Country Briefing

    Economy, Finance and Trade: China

    Mar 2017

    Despite continued economic deceleration, China is rebalancing toward services and consumption led economic growth. The economy over 2011-2015 has benefited from a steady growth in foreign investments. Furthermore, although rising wages are hampering ...

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    City Review

    Shanghai City Review

    Mar 2017

    Already a leading global manufacturing centre, and the busiest global container port, Shanghai has recently strived to emerge as a global financial centre. With a population of 25.2 million in 2016, it was the most populous Chinese city, and boasted ...

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