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The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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    Country Briefing

    Natural Resources: China

    Apr 2017

    China is a global powerhouse in agricultural, mining and renewable energy production, backed by the country’s huge, fast-growing domestic market. Years of rapid industrialisation and urbanisation, however, have led to severe environmental problems ...

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    Country Briefing

    Income and Expenditure: China

    Apr 2017

    The growth rates of China’s per capita disposable income and expenditure were amongst the highest in the world during the period of 2011-2016. This continued to support a rise in the number of middle-class households and the expansion of the consumer...

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    Country Briefing

    Business Dynamics: China

    Apr 2017

    While China’s prospective consumer market is extremely attractive, the less efficient regulatory environment and urban focused infrastructure can be a challenge. Added to this is the recent rise of wages, which is a growing concern. However, the ...

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    Country Briefing

    Households: China

    Apr 2017

    China’s household landscape continues to be characterised by rapid urbanisation, ageing household heads, and a rising proportion of single-person and childless families. Gains in living standards drive household demand for durables and digital goods,...

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    Country Profile

    China: Country Profile

    Mar 2017

    Slightly lower rates of growth are expected in 2017. Private final consumption will be the main driver. Private investment appears to be slowing but this should be offset by stronger fiscal support. A gradually cooling property market and rising ...

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    Country Report

    Fresh Food in China

    Mar 2017

    Fresh food continued to see stable volume growth of 4% in 2016 driven by steady demand. In addition, growing concern about the health benefits of food boosted consumer demand for fresh food. With constantly improved technology, most categories within...

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    Country Briefing

    Economy, Finance and Trade: China

    Mar 2017

    Despite continued economic deceleration, China is rebalancing toward services and consumption led economic growth. The economy over 2011-2015 has benefited from a steady growth in foreign investments. Furthermore, although rising wages are hampering ...

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    City Review

    Shanghai City Review

    Mar 2017

    Already a leading global manufacturing centre, and the busiest global container port, Shanghai has recently strived to emerge as a global financial centre. With a population of 25.2 million in 2016, it was the most populous Chinese city, and boasted ...

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    Country Report

    Adult Incontinence in China

    Mar 2017

    Adult incontinence was still in the emerging stages of development in China in 2016. The majority of consumers are still sensitive to price and have low brand conscious. As a result they prefer to choose products with high value but economy prices. ...

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    Country Report

    Away-From-Home Tissue and Hygiene in China

    Mar 2017

    AFH tissue and hygiene registered current value growth of 10% in 2016, while retail tissue and hygiene posted growth of 7%. The stronger performance of the AFH category was mainly due to the increasing demand for AFH tissue. AFH tissue witnessed ...

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    Country Report

    Nappies/Diapers/Pants in China

    Mar 2017

    Nappies/diapers/pants saw current value growth of 9% in 2016, which was largely driven by volume growth. The main source of this growth came from the relaxation of the one child policy, which led to a slight increase in the birth rate, especially ...

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    Country Report

    Tissue and Hygiene in China

    Mar 2017

    Retail tissue and hygiene continued to see positive current value growth in China in 2016. This healthy growth was derived from the ageing population, increasing hygiene awareness in rural areas and a surge in demand for baby products such as baby ...

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    Country Report

    Retail Tissue in China

    Mar 2017

    To overcome the problem of over-production, manufacturers adopted certain strategies to win more consumers besides reducing the speed of their production expansion. The majority of the smaller players in retail tissue used price discounting ...

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    Country Report

    Sanitary Protection in China

    Mar 2017

    Sanitary protection witnessed moderate volume growth in 2016 which was mainly caused by the shrinking female population aged 12-54 years old. However, with increasing hygiene awareness, consumers are increasing their replacement frequency of sanitary...

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    Country Report

    Wipes in China

    Mar 2017

    Wipes recorded current value growth of 11% in 2016, which was a slightly slower rate than the CAGR seen over the review period. Posting current value growth of 13%, baby wipes continued to drive the development of wipes as a whole in 2016. ...

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    Country Briefing

    Digital Consumer in China

    Mar 2017

    China has rapidly grown to become one of the leading digital consumer markets across the world through significant development in various areas, including infrastructure, convenient and safe payment solutions, penetration of mobile devices and ...

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    Country Report

    Asian Speciality Drinks in China

    Mar 2017

    The volume sales growth of vinegar drinks, the key part of Asian speciality drinks (ASD) in China, followed a decelerated pace in 2016. In addition to the monotonous taste, the sluggish growth is chiefly because of intense competition. The biggest ...

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    Country Report

    Bottled Water in China

    Mar 2017

    With an accelerating pace of life among Chinese consumers, convenience stores recorded robust volume growth in 2016 and reached 41,000 outlets across the country. In addition, bottled water manufacturers are gaining momentum in launching vending ...

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    Country Report

    Carbonates in China

    Mar 2017

    Carbonates continues to lose its charm in China out of the growing health concern among average consumers with regard to the high sugar content or energy level in drinks. Consumers choose energy drinks and bottled water instead, in both off-trade and...

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    Country Report

    Concentrates in China

    Mar 2017

    With the accelerating pace of life, domestic consumers are fonder of convenience, leading to their dying interest in concentrates which are not ready to drink. As such, concentrates lacks a growth engine, with very weak demand. Off-trade volume ...

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