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China

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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          Country Report

          Cigarettes in China

          Aug 2016

          Chinese government continues to improve its control of tobacco consumption, which is maintaining value sales growth of cigarettes whilst leading to a decline of volume sales of cigarettes. In May 2015, the Ministry of Finance announced a new policy ...

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          Country Report

          Cigars and Cigarillos in China

          Aug 2016

          In China, cigars have traditionally been a luxury tobacco product mainly purchased by more affluent middle-aged consumers. However, this luxury image only matches with hand-made large or standard size cigars that shift due to the fact that increasing...

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          Country Report

          Smokeless Tobacco in China

          Aug 2016

          Smokeless tobacco remained a negligible category in China in 2015, largely due to limited product availability and low consumer awareness....

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          Country Report

          Smoking Tobacco in China

          Aug 2016

          In China, smoking tobacco continuously remained insignificant, as the category has attracted only a small group of consumers and there was a lack of leading brands in this industry in 2015. In general, elderly smokers living in underdeveloped areas ...

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          Country Report

          Vapour Products in China

          Aug 2016

          Vapour products experienced fast growth during the five years after it was introduced in China in 2004. Attracted by the huge profits and low entry level, plenty of small manufacturers joined this vapour products industry. Due to the lack of ...

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          Country Report

          Airlines in China

          Aug 2016

          Leisure tourism was an increasingly important growth engine for airlines in the review period, thanks to growing household incomes and consumers’ rising awareness of taking holidays amid the quickened life pace to relax themselves. As such, low cost ...

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          Country Report

          Car Rental in China

          Aug 2016

          Car rental experienced robust value growth in 2015, driven by rising business demand and buoyant self-drive journeys within domestic tourism. The difficulty of owning a private car, especially in top-tier cities out of the car purchase restriction by...

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          Country Report

          Flows in China

          Aug 2016

          Inbound arrivals picked up in 2015, with volume growth of 2%, seemingly recovering from the negative volume growth of 2014. Rising demand for free-and-easy travel, backed by convenient online booking and affordable budget airlines, has boosted the ...

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          Country Report

          Intermediaries in China

          Aug 2016

          Intermediaries recorded strong current value growth of 39% in 2015, spiced up by heavy subsidy in the online portals of intermediaries, leading to robust growth in transactions of travel products and services. Continuous capital injection supported ...

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          Country Report

          Lodging in China

          Aug 2016

          Hotels continued to register sluggish current value growth of 2% in 2015, underpinned by the global economic downturn and the decline in business trips globally. As a result, the average room rate decreased marginally in 2015 in spite of the slight ...

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          Country Report

          Travel in China

          Aug 2016

          With growing household incomes and mounting pressure from life and work, more Chinese consumers resorted to travel for relaxation, leading to the robust growth of domestic and outbound trips as well as the dynamic value growth of car rental and ...

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          Country Report

          Jewellery in China

          Jul 2016

          According to the Standardisation Administration of the People’s Republic of China, the gold jewellery appellation Thousand Pure Gold has been cancelled after 14 years of use. Since May 2016, all gold jewellery and the country has been unified under ...

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          Country Report

          Personal Accessories in China

          Jul 2016

          Value sales of personal accessories increased further during 2016, with growth driven by rigid domestic demand, particularly in jewellery and watches. Demand for wedding-themed jewellery and mid-priced mechanical and quartz analogue watches remains ...

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          Country Report

          Watches in China

          Jul 2016

          Watches continued to record modest value growth in 2016, rising by 4% in current terms as the ownership of these products is already fairly high in China. On the other hand, the consumer reliance on watches for telling the time is dropping ...

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          Country Report

          Writing Instruments in China

          Jul 2016

          Towards the end of the review period, South Korean and Japanese stationery with cute and rich designs and consistent quality proved particularly appealing to female Chinese consumers. In spite of the comparatively high unit prices of these products, ...

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          Country Report

          Bags and Luggage in China

          Jul 2016

          The performance of bags and luggage in 2016 was polarised between ultra high-end luxury goods brands on the one hand and affordable luxury brands on the other, with sales of ultra high-end luxury brands seriously compromised by the weakening economic...

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          Country Report

          Eyewear in China

          Jul 2016

          After years of double-digit retail value growth, eyewear is naturally slowing down in its growth momentum, but it maintained a healthy growth pace in 2016. With growing disposable incomes and rising healthcare awareness, more consumers have purchased...

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          Country Report

          Spectacles in China

          Jul 2016

          Fast fashion optical shops were increasingly popular among young consumers aged 18-25 in 2016, with their private label spectacles impressing consumers as stylish. In addition, fast fashion optical shops usually offer a package, consisting of frames ...

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          Country Report

          Contact Lenses in China

          Jul 2016

          Online sales of contact lenses enjoyed robust growth in 2016, driven by booming internet retailing and climbing acceptance of online purchasing among consumers in China. Moreover, unlike other eyewear products, contact lenses boasts high product ...

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          Strategy Briefing

          The New Connected Consumer Code: Unlocking Digital Commerce Opportunities

          Jul 2016

          Technological advances are forever altering the way that consumers all around the world browse and buy all types of products and services. Learn how this increased connectivity is underpinning a commerce revolution and discover new markets to explore...

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