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Market Research on China

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Euromonitor China reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Briefing

Digital Consumer - Connected Commerce: China

In China, people are changing their consumption and lifestyle habits, as more industries embrace digital commerce and internet technology. As a result, digital payments, particularly mobile payments, have started to impact both the online and ...

Jun 2016 | US$250 | Add to cart | View details

Country Report

Toys and Games in China

As economic slowdown continued to occur in China in 2015, the toys and games market recorded slower growth. The reason for this was the saturated market environment, poor economic conditions, a lower birth rate and the strong impact of internet ...

Jun 2016 | US$2,100 | Add to cart | View details

Country Report

Traditional Toys and Games in China

With the depressed national economy in China the growth of traditional toys and games witnessed a weak performance in 2015. Facing weak potential, some leading traditional toys and games manufacturers turned into entertainment companies, seeking ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Video Games in China

The growth of video games slowed down at the end of the review period, falling from 36% in 2014 to 17% in 2015. This was mainly caused by the stagnant development of online games, which accounted for 65% of the whole video games category. Due to the ...

Jun 2016 | US$990 | Add to cart | View details

Country Profile

China: Country Profile

The economy will continue to slow in 2016. Driven by government support and cheap credit, gains in private consumption provide much of the support. Rising investment and a strengthening property sector are other drivers. Growth in the service sector ...

Jun 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Beer in China

The most obvious trend in 2015 was the continual increase in volume sales of mid-priced and premium brands. Major players emphasised their high quality of material and unique brewing technology used, to build their high-end brand image. Companies ...

Jun 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Cider/Perry in China

The entrance of new brands from reputable companies explored untapped consumption potential effectively in 2015. In December 2014, Shanghai Asia Pacific Brewery Co Ltd introduced a cider brand in China – Strongbow. Utilising Shanghai Asia Pacific’s ...

Jun 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Alcoholic Drinks in China

Two years after the anti-extravagance campaign regarding government agencies’ consumption, initiated in late 2013, total volume sales of spirits and wine posted growth in 2015. Rising individual and family consumption is the major reason attributed ...

Jun 2016 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in China

In early 2015, as a result of the success of marketing and promotion activities, sales of RTDs/high-strength premixes continued to boom. Moreover, plenty of new manufacturers entered the category, which enhanced competition as well as added to the ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Spirits in China

Other spirits, locally defined as baijiu, is the largest category in spirits. As a result, the performance of spirits in China is heavily impacted by up and downs in other spirits. Sales of other spirits were limited by the introduction of the ...

Jun 2016 | US$990 | Pages: 49 | Add to cart | View details
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