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Country Report

Apparel and Footwear in China

China’s macro economy continued to suffer decelerating growth in 2013, which had an adverse impact on the growth of apparel and footwear. Under the less favourable economic conditions, consumers became more conservative and price-sensitive when ...

May 2014 | US$1,900 | Pages: 95 | Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600 | Pages: 70 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | View details
Sale: US$2,100 | Pages: 71 | Add to cart |

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