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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Health and Wellness in China

Thanks to growing health awareness amongst consumers, health and wellness products saw another year of dynamic development in 2014. Consumers are gradually incorporating some health and wellness food and beverage products into their regular diet, not...

Apr 2015 | US$1,900 | Add to cart | View details

Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries.

Apr 2015 | US$1,300 | Pages: 63 | Add to cart | View details

Global Briefing

Mapping Out Growth Strategies in Bags and Luggage

After driving bags and luggage sales over 2009-2012, several luxury conglomerates have seen lower growth rates and have lost market share since. This briefing analyses the factors which will affect bags and luggage sales over 2015-2019. In doing so, ...

Mar 2015 | US$1,200 | Pages: 27 | Add to cart | View details

Country Report

Digestive Remedies in China

Advertising has a great influence on consumers’ purchasing behaviour in China. Products with high brand awareness are more likely to be chosen by local consumers when self-medicating their minor symptoms of discomfort in the gastric area. The number ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Eye Care in China

The Low-cost Common Drug List issued by the National Development and Reform Commission in May 2014, which was meant to make essential drugs more affordable to average consumers, impeded the value growth of OTC eye care. The low-price drugs in the ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Herbal/Traditional Products in China

Herbal/traditional products, with a longstanding presence in China, are favoured by many local consumers for their milder nature and fewer side effects than non-herbal/traditional products. Meanwhile, herbal/traditional manufacturers have ...

Mar 2015 | US$900 | Pages: 45 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in China

The Legislative Affairs Office of the State Council issued in November 2014 a draft with regard to the regulation of the national smoking ban in public places, indoor or outdoor, prepared by the National Health and Family Planning Commission. The ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Consumer Health in China

Consumer health enjoys healthy value growth in China in 2014, mainly due to the substantial growth of the largest category, vitamins and dietary supplements (VDS). With growing health awareness and rising disposable income, more local consumers are ...

Mar 2015 | US$2,400 | Pages: 118 | Add to cart | View details

Country Report

Sports Nutrition in China

In 2014, sports nutrition experienced the highest value growth amongst the four major categories in consumer health and surpassing vitamins and dietary supplements in China, driven mainly by young consumers’ growing attention to their appearance and ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in China

With the improving living standards and the mounting pressure from life and work, more domestic consumers are demanding VDS to enhance their immune systems to improve their health. Their rising healthcare awareness and the growing pursuit of personal...

Mar 2015 | US$900 | Pages: 51 | Add to cart | View details

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