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Country Report

Confectionery in China

Mars Foods (China) Co Ltd retained its leadership position in chocolate confectionery in 2014; present with brands Dove, M&M's, Snickers and Maltesers, it posted a 39% value share. However, it lost slight share due to fierce competition with Ferrero ...

Oct 2014 | US$1,900 | Pages: 99 | Add to cart | View details

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