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Country Report

Confectionery in China

Mars Foods (China) Co Ltd led chocolate in China in 2015 with its three nationally known flagship brands Dove, M&M's and Snickers as it managed to maintain its 39% value share. Through its multi-brand strategy and sustainable market promotion, Mars ...

Aug 2015 | US$2,100 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

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