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Country Report

Confectionery in China

Mars Foods (China) will retain its leading position in China’s chocolate confectionery with a value share of 40% in 2013. Thanks to its multi-brand strategy, Mars offers a wide range of well-known brands such as Dove, M&M’s and Snickers. The company ...

Nov 2013 | US$1,900 | Pages: 91 | Add to cart | View details

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