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Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Country Report

Confectionery in China

Mars Foods (China) Co Ltd retained its leadership position in chocolate confectionery in 2014; present with brands Dove, M&M's, Snickers and Maltesers, it posted a 39% value share. However, it lost slight share due to fierce competition with Ferrero ...

Oct 2014 | US$2,100 | Pages: 99 | Add to cart | View details

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