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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Air Care in China

Liquid air fresheners were introduced in 2014, but sales were insignificant. Leading brands such as Glade and Xilan all launched liquid air fresheners. Differing from sprays/aerosols, liquid air fresheners use de-ionised water to carry the fragrance,...

May 2015 | US$900 | Add to cart | View details

Country Report

Bleach in China

Sales of bleach was restrained by the rapid development of colour protection laundry detergents. The popularity of colour protection laundry detergents, such as Blue Moon Fabric Care and Colour Protection Liquid Laundry Detergent and also Tide 360 ...

May 2015 | US$900 | Add to cart | View details

Country Report

Dishwashing in China

Hand dishwashing prevailed in 2014, benefiting from both sophisticated consumer demand and the strong research and development capacities of the leading manufacturers. Modern householders showed higher demand for more-advanced hand dishwashing ...

May 2015 | US$900 | Add to cart | View details

Country Report

Home Insecticides in China

Health-conscious and convenience-orientated consumers, together with innovative products, jointly boosted the development of electric insecticides in 2014, especially liquid electric insecticides. Supported by increasing product knowledge, consumers ...

May 2015 | US$900 | Add to cart | View details

Country Report

Laundry Care in China

Liquid detergents were increasing popular in 2014, benefiting from heavy investment from the leading manufacturers. Firstly, leading manufacturers released innovative products in 2014, which offered not only an advanced cleaning effect but also extra...

May 2015 | US$900 | Add to cart | View details

Country Report

Home Care in China

Total consumer expenditure in China recorded heathy, high single-digit growth during 2014, contributing strong growth momentum to home care. Moreover, Chinese consumers became increasingly aware of hygiene issues, driving them into purchasing ...

May 2015 | US$2,400 | Add to cart | View details

Country Report

Polishes in China

The popularity of essential oils for wooden floors resulted in floor polish recording healthy growth of 7% in current terms in 2014. Essential oils for wooden floors are specialised products that can effectively treat cracking and scratches on wooden...

May 2015 | US$900 | Add to cart | View details

Country Report

Surface Care in China

The increasing popularity of task-specific products resulted in surface care recording healthy current value growth in 2014. Task-specific products, represented by kitchen cleaners and bathroom cleaners, were gradually gaining sales at the expense of...

May 2015 | US$900 | Add to cart | View details

Country Report

Toilet Care in China

Product upgrading within toilet liquids drove overall toilet care to record healthy current value growth of 15% in 2014. Product upgrading in 2014 was mainly focused on two dimensions. Firstly, manufacturers gradually replaced the pungent smells of ...

May 2015 | US$900 | Add to cart | View details

Country Report

Fresh Food in China

The fresh food market experienced stable and continuing growth in 2014, which was similar to 2013. Although China’s macro economy and GDP growth slowed in 2014, which may lead to a slowdown of retail consumption, the increasingly rigid demand for ...

Apr 2015 | US$1,100 | Pages: 34 | Add to cart | View details
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