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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Apparel Accessories in China

Apparel accessories increased steadily by 9% in current retail value terms in China in 2014, mainly contributed by rising disposable incomes which led consumers to trading up to more premium and even luxury apparel accessories. With consumers’ paying...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Childrenswear in China

Previous adult clothing brands rapidly ventured into childrenswear, valuing the category’s adequate growing potential underpinned by a large number of newborns and parents’ high willingness to pay extra for high-quality childrenswear in China. For ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Footwear in China

The sporty style enjoyed a strengthened presence among women’s footwear in 2014, jointly driven by the mounting investment from manufacturers and maturing healthcare awareness of Chinese females. For example, adidas, when marketing its whole women’s ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Hosiery in China

Improving personal incomes of female consumers in China created higher and more diversified demand for sheer hosiery. Firstly, Chinese female consumers started to pay attention to more comprehensive aspects of sheer hosiery, especially products with ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Jeans in China

Retail value sales of jeans in China registered healthy current value growth of 9% in 2014, driven by the continuously increasing comfort and fashion designs. With consumers, especially the young generation, pursuing the latest international fashion ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Menswear in China

In 2014, menswear increased by 7% in current retail value terms to reach CNY521 billion, as Chinese men paid more attention to personal appearance and fashion trends as well as showing a stronger preference for apparel with the improving positive ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Apparel and Footwear in China

Apparel and footwear performed well in 2014 and witnessed healthy growth in current retail value terms. This was mainly attributable to rising disposable incomes and the growing focus on personal appearance on different occasions. However, the ...

May 2015 | US$2,100 | Add to cart | View details

Country Report

Sportswear in China

Leading domestic sportswear brands, represented by Anta, enjoyed a recovery in performance in 2014. Suffering from high inventory levels and declining in net profit margins, which were caused by blind expansion in previous years, leading domestic ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Womenswear in China

Womenswear witnessed current value growth of 8% to achieve CNY750 billion in 2014, driven by women’s growing purchasing power. On the other hand, female consumers became spoilt for choice with the continuous introduction of various international ...

May 2015 | US$1,000 | Add to cart | View details

Country Report

Packaging Industry in China

Total packaging in China experienced steady volume growth in 2014. This was driven by stronger market demand for healthier food and beverages, such as RTD tea and yoghurt, usually packaged in rigid plastic and liquid cartons, as well as trendier ...

May 2015 | US$2,100 | Add to cart | View details
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