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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

Fading Recovery, Fresh Downside Risks and Hidden Potential: Part 1 – The Regional Angle

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Computers and Peripherals in China

2014 was a year intermingling both challenges and opportunities for the computer industry in China. The continuous rapid development of mobile devices such as tablets and smartphones caused mounting threats to traditional computer products, ...

Oct 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Home Audio and Cinema in China

Home audio and cinema continued its declining trend and recorded a 2% decrease in retail volume sales in 2014. This is largely owing to the relatively long replacement cycle, which was as around 56 months in 2014 according to Euromonitor ...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Imaging Devices in China

Due to the rocketing sales of smartphones and tablets in China, retail volume sales of imaging devices decreased by 9% in 2014. The continued improvement of imaging functions in smartphones and tablets brought mounting threats to imaging devices, ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

In-Car Entertainment in China

After seeing dynamic growth during the review period, in-car entertainment is becoming saturated, transferring from high-speed growth to low-speed development with total retail volume sales up by 8% in 2014. Moreover, consumers’ replacement needs for...

Oct 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Mobile Phones in China

In 2014, smartphones continued to post buoyant growth of 18% in retail volume sales in China. It has quickly replaced the basic feature phone, which most likely held some volume sales largely amongst the elder population with lower income levels. ...

Oct 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Consumer Electronics in China

China’s macro economy continued to decelerate in 2013, which had an adverse impact on the retail volume growth of consumer electronics except for tablets, smartphones and LCD TVs. The dynamic growth of tablets and smartphones was mainly driven by the...

Oct 2014 | US$1,900 | Pages: 87 | Add to cart | View details

Country Report

Portable Players in China

Portable players accelerated its slump trend and posted an even sharper decline of 28% in retail volume sales in 2014, negatively affected by the rising ownership of smartphones. Smartphones, with improved functionality, can store hours of music and ...

Oct 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Dog Food in China

With rising disposable incomes and climbing consumer sophistication, pet owners in China are willing to spend more on their pet dogs, resulting in much stronger value growth than volume growth in 2013. Dog owners are not only concerned about dog ...

Aug 2014 | US$900 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in China

Fish food is the mainstay of other pet food in China, accounting for 96% of total current value sales in 2013. The dominance of fish as pets among other pets may be due to Chinese people’s firm belief that fish stand for abundance, fortune and ...

Aug 2014 | US$900 | Pages: 19 | Add to cart | View details
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