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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Baby and Child-Specific Products in China

The baby and child-specific products category continued to record robust double-digit growth, mainly due to the comparatively huge number of newborns and rising disposable incomes among average Chinese households. With a population of over 1.3 ...

May 2015 | US$900 | Add to cart | View details

Country Report

Bath and Shower in China

With growing health consciousness and hygiene standards, an increasing number of local consumers have traded up from bar soap to liquid soap and body wash/shower gel, also backed by rising household incomes. Such consumer trends have penetrated rural...

May 2015 | US$900 | Add to cart | View details

Country Report

Colour Cosmetics in China

Amid the economic slowdown, Chinese consumers’ rising enthusiasm over lip products and other facial make-up, such as BB cream and CC cream, sped up the growth of colour cosmetics in 2014. As a result, colour cosmetics recorded value growth of 9% in ...

May 2015 | US$900 | Add to cart | View details

Country Report

Deodorants in China

Deodorants remained a niche category with a small consumer base, with total value sales of RMB646 million. As a typically seasonal product, sales of deodorants are highest during the summer months, when consumers like to avoid embarrassing body odour...

May 2015 | US$900 | Add to cart | View details

Country Report

Depilatories in China

Value growth of depilatories picked up in 2014, to reach 9%. On one hand, female consumers paid more attention to personal hygiene and image, resulting in this rising demand. On the other hand, local consumers, particularly those in coastal and ...

May 2015 | US$900 | Add to cart | View details

Country Report

Fragrances in China

Fragrances experienced stable value growth of 6% in 2014, underpinned by the growing consciousness of personal grooming among Chinese consumers, alongside their rising disposable income. Women’s fragrances are the mainstay in this category, although ...

May 2015 | US$900 | Add to cart | View details

Country Report

Hair Care in China

Hair care experienced slower value growth in 2014 than in the previous year, mainly due to the saturating standard shampoos category, which accounted for 72% of hair care value sales and recorded value growth of only 3% in 2014. Mainstream products ...

May 2015 | US$900 | Add to cart | View details

Country Report

Men's Grooming in China

Men’s grooming recorded strong current value growth of 9% in 2014, thanks to the increasing acceptance of gender-specific beauty and personal care products among male consumers. On the other hand, in view of the greater category potential, more ...

May 2015 | US$900 | Add to cart | View details

Country Report

Oral Care in China

Oral care enjoyed stable value growth of 6% in 2014, as the consumer base for oral care is fairly large, thanks to high product penetration of toothbrushes and toothpaste, even in remote rural areas. The growth driver came more from an upgrade to ...

May 2015 | US$900 | Add to cart | View details

Country Report

Beauty and Personal Care in China

Affected by weakening momentum in economic growth in China, the beauty and personal care market experienced a slowdown in value growth accordingly. However, the generally higher personal hygiene standards and rising awareness of personal grooming ...

May 2015 | US$2,400 | Add to cart | View details
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