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Toys and Games in China

The slowing down economy in China as well as the 12-year-long hardware regulation of video games has put much pressure on toys and games, resulting in relatively slower but solid current value growth in 2012. However, the benefit from the fourth baby...

Oct 2013 | US$1,100 | Pages: 53 | Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600 | Pages: 70 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | View details
Sale: US$2,100 | Pages: 71 | Add to cart |

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