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Country Report

Toys and Games in China

Due to rapid economic development and the one-child policy, Chinese parents today have more money to spend on their children than ever before. This helped to ensure that growth in total toys and games current value sales in 2011 was not only up on ...

Sep 2012 | US$1,100| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Consumer Asia Pacific and Australasia 2013

Oct 2012

Statistical Reference Handbook

Retail Trade International

Dec 2012

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012