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Strategy Briefing

Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

As consumers continue to blend their off-line and on-line activities, from “showrooming” and retail apps to sofa shopping and click-and-collect, the lines between internet retailing, e-commerce and physical retailing are becoming increasingly ...

Aug 2014 | US$1,200 | Pages: 102 | Add to cart | View details

Strategy Briefing

The Global Later Lifers Market: How the Over 60s are Coming into their Own

With 12% of the world’s population now over 60, this growing demographic offers both opportunities and challenges for marketers. While many Later Lifers are disproportionately affected by economic downturn and struggling with healthcare and fuel ...

May 2014 | US$1,200 | Add to cart | View details

Country Report

Retailing in China

Retail value sales of retailing saw double-digit growth in current terms in 2013, despite the slowdown in China’s macroeconomic performance. Though the economy slowed down in China in 2013, the disposable income level of Chinese consumers continued ...

Mar 2014 | US$1,900 | Pages: 151 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$1,200 | Pages: 77 | Add to cart | View details

Strategy Briefing

How BRICS Consumers Behave

The five emerging countries that form the BRICS (Brazil, Russia, India, China, South Africa) offer a wealth of potential for consumer goods companies facing stagnant demand in the West. However, these markets are far from homogeneous and each has its...

Aug 2013 | US$1,200 | Add to cart | View details

Strategy Briefing

Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a ...

May 2013 | US$1,200 | Pages: 65 | Add to cart | View details

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600 | Pages: 111 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600 | Pages: 71 | Add to cart | View details

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