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Country Report

Retailing in China

Retail value sales of retailing saw double-digit growth in current terms in 2013, despite the slowdown in China’s macroeconomic performance. Though the economy slowed down in China in 2013, the disposable income level of Chinese consumers continued ...

Mar 2014 | US$1,900 | Pages: 151 | Add to cart | View details

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600 | Pages: 111 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600 | Pages: 71 | Add to cart | View details

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