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China

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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          Country Report

          Jewellery in China

          Jul 2016

          According to the Standardisation Administration of the People’s Republic of China, the gold jewellery appellation Thousand Pure Gold has been cancelled after 14 years of use. Since May 2016, all gold jewellery and the country has been unified under ...

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          Country Report

          Personal Accessories in China

          Jul 2016

          Value sales of personal accessories increased further during 2016, with growth driven by rigid domestic demand, particularly in jewellery and watches. Demand for wedding-themed jewellery and mid-priced mechanical and quartz analogue watches remains ...

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          Country Report

          Watches in China

          Jul 2016

          Watches continued to record modest value growth in 2016, rising by 4% in current terms as the ownership of these products is already fairly high in China. On the other hand, the consumer reliance on watches for telling the time is dropping ...

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          Country Report

          Writing Instruments in China

          Jul 2016

          Towards the end of the review period, South Korean and Japanese stationery with cute and rich designs and consistent quality proved particularly appealing to female Chinese consumers. In spite of the comparatively high unit prices of these products, ...

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          Country Report

          Bags and Luggage in China

          Jul 2016

          The performance of bags and luggage in 2016 was polarised between ultra high-end luxury goods brands on the one hand and affordable luxury brands on the other, with sales of ultra high-end luxury brands seriously compromised by the weakening economic...

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          Country Report

          Eyewear in China

          Jul 2016

          After years of double-digit retail value growth, eyewear is naturally slowing down in its growth momentum, but it maintained a healthy growth pace in 2016. With growing disposable incomes and rising healthcare awareness, more consumers have purchased...

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          Country Report

          Spectacles in China

          Jul 2016

          Fast fashion optical shops were increasingly popular among young consumers aged 18-25 in 2016, with their private label spectacles impressing consumers as stylish. In addition, fast fashion optical shops usually offer a package, consisting of frames ...

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          Country Report

          Contact Lenses in China

          Jul 2016

          Online sales of contact lenses enjoyed robust growth in 2016, driven by booming internet retailing and climbing acceptance of online purchasing among consumers in China. Moreover, unlike other eyewear products, contact lenses boasts high product ...

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          Strategy Briefing

          The New Connected Consumer Code: Unlocking Digital Commerce Opportunities

          Jul 2016

          Technological advances are forever altering the way that consumers all around the world browse and buy all types of products and services. Learn how this increased connectivity is underpinning a commerce revolution and discover new markets to explore...

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          Country Briefing

          Digital Consumer - Connected Commerce: China

          Jun 2016

          In China, people are changing their consumption and lifestyle habits, as more industries embrace digital commerce and internet technology. As a result, digital payments, particularly mobile payments, have started to impact both the online and ...

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          Country Report

          Toys and Games in China

          Jun 2016

          As economic slowdown continued to occur in China in 2015, the toys and games market recorded slower growth. The reason for this was the saturated market environment, poor economic conditions, a lower birth rate and the strong impact of internet ...

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          Country Report

          Traditional Toys and Games in China

          Jun 2016

          With the depressed national economy in China the growth of traditional toys and games witnessed a weak performance in 2015. Facing weak potential, some leading traditional toys and games manufacturers turned into entertainment companies, seeking ...

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          Country Report

          Video Games in China

          Jun 2016

          The growth of video games slowed down at the end of the review period, falling from 36% in 2014 to 17% in 2015. This was mainly caused by the stagnant development of online games, which accounted for 65% of the whole video games category. Due to the ...

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          Country Profile

          China: Country Profile

          Jun 2016

          The economy will continue to slow in 2016. Driven by government support and cheap credit, gains in private consumption provide much of the support. Rising investment and a strengthening property sector are other drivers. Growth in the service sector ...

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          Country Report

          Beer in China

          Jun 2016

          The most obvious trend in 2015 was the continual increase in volume sales of mid-priced and premium brands. Major players emphasised their high quality of material and unique brewing technology used, to build their high-end brand image. Companies ...

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          Country Report

          Cider/Perry in China

          Jun 2016

          The entrance of new brands from reputable companies explored untapped consumption potential effectively in 2015. In December 2014, Shanghai Asia Pacific Brewery Co Ltd introduced a cider brand in China – Strongbow. Utilising Shanghai Asia Pacific’s ...

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          Country Report

          Alcoholic Drinks in China

          Jun 2016

          Two years after the anti-extravagance campaign regarding government agencies’ consumption, initiated in late 2013, total volume sales of spirits and wine posted growth in 2015. Rising individual and family consumption is the major reason attributed ...

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          Country Report

          Rtds/High-Strength Premixes in China

          Jun 2016

          In early 2015, as a result of the success of marketing and promotion activities, sales of RTDs/high-strength premixes continued to boom. Moreover, plenty of new manufacturers entered the category, which enhanced competition as well as added to the ...

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          Country Report

          Spirits in China

          Jun 2016

          Other spirits, locally defined as baijiu, is the largest category in spirits. As a result, the performance of spirits in China is heavily impacted by up and downs in other spirits. Sales of other spirits were limited by the introduction of the ...

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          Country Report

          Wine in China

          Jun 2016

          Due to the anti-extravagance campaign restricting consumption by government agencies, consumption by individuals and households has accounted for a greater share of grape wine. Also, consumers’ growing interest in grape wine, particularly imported ...

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