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Country Report

Digestive Remedies in China

Advertising has a great influence on consumers’ purchasing behaviour in China. Products with high brand awareness are more likely to be chosen by local consumers when self-medicating their minor symptoms of discomfort in the gastric area. The number ...

Mar 2015 | US$990 | Pages: 33 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$1,200 | Pages: 77 | Add to cart | View details

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