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Country Report

Digestive Remedies in China

Digestive remedies is a relatively mature OTC category in China, with advertising playing an important role in boosting brand and product awareness amongst local consumers. Motilium from Xian Janssen Pharmaceutical still held a strong position in the...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$1,200 | Pages: 77 | Add to cart | View details

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    Statistical Reference Handbook

    Statistical Reference Handbook

    Statistical Reference Handbook

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