Market Research China

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Country Report

Consumer Health in China

The consumer health market in China continued its robust development in 2011, with double-digit current value growth. Ongoing urbanisation and the greying population have created substantial market demand for consumer health products, while ...

Feb 2012 | US$2,400| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›