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Country Report

Consumer Health in China

With growing self-care awareness amongst Chinese consumers, the consumer health market continued to register strong value growth in 2013, though the overall pace of growth continued to slow down amidst the decelerating economic development in China, ...

Mar 2014 | US$2,400 | Pages: 123 | Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600 | Pages: 70 | Add to cart | View details

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