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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

Home Improvement: Category Overview

Home improvement has come back from the last half-decade, which started with the subprime mortgage crisis and subsequent recession. Growth has resumed in most developed markets, and pent-up demand in the US is boosting global sales. China’s property ...

Jul 2015 | US$1,325 | Add to cart | View details

Global Briefing

Micro Fashion: Trends in Childrenswear

The childrenswear market continues to experience dynamic growth becoming the fastest growing category in apparel and footwear. This report examines the varying regional performances, most notably the ongoing power shift from the West to Asia Pacific....

Jul 2015 | US$1,325 | Add to cart | View details

Global Briefing

Assessing the Value of Alcoholic Drinks: Part One - Beer and Cider/Perry

Looking at companies’ and brands’ performances in retail sales value terms rather than volumes offers a very different perspective on alcoholic drinks. In the first of two briefings, Euromonitor International looks at the overall alcoholic drinks ...

Jul 2015 | US$1,325 | Add to cart | View details

Consumer Lifestyle

Consumer Lifestyles in China

Despite a sluggish economy, Chinese consumers continue to spend as they enjoy ever-rising levels of disposable income. The urban middle-class continues to grow and their numbers will be bolstered in coming years as incomes rise among rural consumers....

Jul 2015 | US$2,100 | Pages: 39 | Add to cart | View details

Country Report

Toys and Games in China

Although an economic slowdown continued to take place in China in 2014, toys and games recorded another year of double-digit growth, thanks to steady consumer demand. In traditional toys and games, toys that promote outdoor activities and learning ...

Jul 2015 | US$2,100 | Pages: 43 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in China

The quickening pace of life and the ongoing urbanisation in China have resulted in Chinese consumers having less time for cooking at home and the increasing presence of varied foodservice outlets. More consumers are opting to dine out or choose home ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in China

Diversified development of cafés/bars in 2014 underpinned the category’s robust double-digit current value growth. On the one hand, the fast penetration of the Korean Wave fuelled the growth of cafés/bars with Korean origins, such as Caffebene ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fast Food in China

The fast food channel in China, particularly chicken fast food and burger fast food, encountered something of a downturn towards the end of the review period due to the food safety scandals related to the leading brands, KFC (Yum! Restaurants China ...

Jul 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in China

With the strengthening network awareness among online surfers and offline foodservice operators in China, O2O (online to offline) internet foodservice, boosted the sales of full-service restaurants in 2014. On the one hand, full-service restaurant ...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in China

In spite of such negative factors as the Husi scandal, that is, expired and repackaged meat supplied by Shanghai Husi Food Co Ltd to renowned brands KFC and McDonald’s etc in 2014, as well as the anti-extravagance campaign introduced by the Central ...

Jul 2015 | US$2,100 | Pages: 118 | Add to cart | View details
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