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Country Report

Soft Drinks in China

Chinese consumers continue to show interest in premium soft drinks. They perceive higher-priced products to contain higher-quality ingredients, especially in areas such as juice and bottled water, where interest in premium products is closely linked ...

Apr 2015 | US$2,100 | Pages: 104 | Add to cart | View details

Global Briefing

Soft Drinks in Southeast Asia: Diversifying Product Mix Amidst Evolving Consumer Base

Emerging economies in Southeast Asia have made the region a hot bed for soft drinks growth over the last decade. However, as a broader range of consumers demand packaged beverages, global and regional manufacturers need to evolve their offerings to ...

Feb 2015 | US$1,325 | Pages: 45 | Add to cart | View details

Global Briefing

Soft Drinks Global Corporate Strategy

Coca-Cola continues to lead global soft drinks comfortably, overshadowing PepsiCo in geographic spread, category development and brand-building. Coca-Cola has made an equity investment in Keurig Green Mountain and plans to acquire a minority stake in...

Nov 2014 | US$1,325 | Pages: 52 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Pages: 84 | Add to cart | View details

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