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Country Report

Travel and Tourism in China

Travel and tourism recorded strong growth in 2013, mainly supported by a growing need from Chinese consumers for relaxation amid the quickening pace of life and increasing enthusiasm for experiencing foreign cultures and lifestyles. This robust ...

Jul 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600 | Pages: 70 | Add to cart | View details

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