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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Total: (489)



Country Report

Sleep Aids in China

Sleep disorders affect a wide number of consumers in China, with those typically affected including students, white-collar workers, menopausal women and the elderly. Demand for sleep aids continues to rise due to study and work pressures, the ...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Adult Mouth Care in China

Mouth ulcers and gingivitis are common oral problems affecting Chinese consumers, often being caused by rising stress levels, unbalanced diets and a lack of oral hygiene. Most consumers are willing to self-medicate as mouth problems can be easily ...

Nov 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Analgesics in China

Chinese consumers are living ever busier lives. They see minor headaches as a result of too much stress but which can be effectively treated by ibuprofen, acetaminophen, diclofenac or combination products. In addition, products such as Cheezheng Pain...

Nov 2015 | US$990 | Pages: 29 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in China

Thanks to progress in terms of health insurance coverage, more residents in remote areas now have access to medical treatment in hospitals, community clinics and health centres. This improvement in the healthcare system has inevitably affected sales ...

Nov 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Dermatologicals in China

Seasonal demand underpinned the healthy growth of dermatologicals in 2015. For sales of dermatologicals, the second and third quarters of the year tend to be the peak seasons because during these periods residents are exposed to hot and wet weather, ...

Nov 2015 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Digestive Remedies in China

The leading brands in digestive remedies have been using television advertisements as an effective way to boost brand awareness and stimulate sales. For example, Motilium, Si Da Shu, Jiangzhong Jianwei Xiaoshi Pian and 999 have all adopted this ...

Nov 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Eye Care in China

Along with the strong penetration of PCs and mobile phones in China, many consumers are using these devices both at work and after work. Long-time exposure to electronic devices can lead to both dry eye and eye strain. Increasing numbers of consumers...

Nov 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Herbal/Traditional Products in China

Herbal/traditional products in China are favoured not only by elderly people but also health-conscious consumers thanks to their low toxicity levels and fewer possible side-effects. The long-term usage of dermatological products such as antipruritics...

Nov 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in China

The excise duty on wholesale cigarettes and tobacco was raised from 5% to 11% in May 2015. The higher costs were largely passed on to consumers, resulting in a significant increase in the retail price of cigarettes and tobacco. However, the price ...

Nov 2015 | US$990 | Add to cart | View details

Country Report

Consumer Health in China

Although the performance of consumer health in 2015 was slightly weaker than in 2014, growth remained strong, with vitamins and dietary supplements continuing to outperform OTC in terms of value growth. This was mainly driven by continuous ...

Nov 2015 | US$2,650 | Pages: 112 | Add to cart | View details

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