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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Bleach in China

With a small consumer base in China, bleach accounts for only a very small percentage of value sales in home care, with sales only reaching RMB119 million in 2013. With the product’s strong smell and concerns about the harm to skin, mainly due to the...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Dishwashing in China

After many years, dishwashing, especially hand dishwashing, is coming to maturity, with steady development in China. Thanks to continuous new products being introduced to the market, dishwashing still enjoyed double-digit growth in 2013. For example,...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Insecticides in China

Home insecticides continue to play a crucial role in China, enabling people to get rid of insects such as mosquitoes and cockroaches, especially in southern regions, where the high temperatures and moist weather are hotbeds for the breeding of these ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Laundry Care in China

Besides the dampened economy, declining demand for traditional powder detergents due to their chemical residues and high energy consumption had a crucial influence on laundry care, which saw a slowdown in momentum in 2013. However, growth in ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Home Care in China

Continuous growth in disposable incomes over the review period cultivated more confident consumers with rising purchasing power. With further double-digit growth in disposable incomes in 2013, consumers were also looking to try more home care ...

Apr 2014 | US$2,400 | Add to cart | View details

Country Report

Polishes in China

Compared with other home care categories, such as laundry care and dishwashing, polishes was still small in 2013. Continued declining demand for leather products such as leather shoes was the largest negative factor for polishes, especially shoe ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Surface Care in China

Consumers’ growing health concerns was the key factor driving sales in surface care in China in 2013, which saw healthy double-digit growth. With rising incomes, people tended to pay more attention to products which improved their living conditions, ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Toilet Care in China

With high penetration of in-house toilets, especially in cities, toilet care products saw continuous demand, as growing hygiene awareness also drove further growth in 2013. In fact, frequent education about different kinds of bacteria and hard to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Air Care in China

Air care continued to account for a small value share in overall home care in 2013, of just 1%. Like polishes, air care products are not daily-use goods, and have limited popularity in China. Besides, consumers’ concern over their secondary ...

Apr 2014 | US$900 | Add to cart | View details

Future Demographic

China in 2030: The Future Demographic

In 2030, the population of China will reach 1.4 billion, an increase of 4.7% from 2012. Falling birth rates and increasing life expectancy mean that the population is ageing rapidly. In 2030 the median age will be 47.1 years and China will have the ...

Apr 2014 | US$900 | Pages: 26 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook