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Country Report

Health and Wellness in China

Health and wellness food and beverages saw healthy off-trade value growth in 2013, supported by increasing demand for health and nutrition. Health and wellness food and beverages were preferred to regular food and beverages, especially in first-tier ...

May 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600 | Pages: 70 | Add to cart | View details

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