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Country Report

Health and Wellness in China

Supported by a widening consumer focus on health and rising household incomes, health and wellness continued to see robust double-digit current value growth in 2015. Percentage growth rates only slightly slowed in comparison to the review period CAGR...

Mar 2016 | US$2,100 | Pages: 102 | Add to cart | View details

Strategy Briefing

Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact

As women aged under 30 years have more time and money to spend on themselves as they delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International’s Global Consumer ...

Sep 2015 | US$1,325 | Pages: 75 | Add to cart | View details

Global Briefing

HW RTD Tea: An Attractive Market Yet to Be Fully Explored by Multinationals

As consumers are switching from, or reducing their consumption of carbonates, their interest in RTD tea, especially HW versions, is on the rise. HW RTD tea is an emerging playground for enthusiastic entrepreneurs, with many new drinks claimed to have...

Apr 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,325 | Pages: 84 | Add to cart | View details

Strategy Briefing

Global Participative Sport as Consumption: The New Rules of the Game

With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. ...

Jun 2014 | US$1,200 | Pages: 90 | Add to cart | View details

Strategy Briefing

The Global Later Lifers Market: How the Over 60s are Coming into their Own

With 12% of the world’s population now over 60, this growing demographic offers both opportunities and challenges for marketers. While many Later Lifers are disproportionately affected by economic downturn and struggling with healthcare and fuel ...

May 2014 | US$1,200 | Add to cart | View details

Strategy Briefing

Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a ...

May 2013 | US$1,200 | Pages: 65 | Add to cart | View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600 | Pages: 70 | Add to cart | View details

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