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Country Report

Mobile Phones in China

Smartphones is perceived as a mini computer in one’s pocket. The device is versatile in performing many tasks, including surfing the internet, taking photos and videos and checking e-mails, in addition to the basic functions of a mobile phone: making...

Dec 2013 | US$900 | Pages: 23 | Add to cart | View details

Strategy Briefing

Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result. ...

Sep 2013 | US$2,600 | Pages: 79 | Add to cart | View details

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