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Global Briefing

Mobile Phone Demand in Detail: Uncounted, New and Replacement Sales

Smartphones have emerged to become the biggest volume and value sales driver within consumer electronics. However, volume sales have started to slow down as the pool of first time buyers across many of the largest emerging markets has become smaller....

Dec 2014 | US$1,200 | Pages: 28 | Add to cart | View details

Country Report

Consumer Electronics in China

China’s macro economy continued to decelerate in 2013, which had an adverse impact on the retail volume growth of consumer electronics except for tablets, smartphones and LCD TVs. The dynamic growth of tablets and smartphones was mainly driven by the...

Oct 2014 | US$1,900 | Pages: 87 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$1,200 | Pages: 69 | Add to cart | View details

Strategy Briefing

Parents-in-Waiting: Global Perinatal Market Trends

Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” industry has emerged, spanning everything from ...

Dec 2013 | US$1,200 | Pages: 77 | Add to cart | View details

Strategy Briefing

Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result. ...

Sep 2013 | US$1,200 | Pages: 79 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600 | Pages: 71 | Add to cart | View details

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