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Country Report

Consumer Electronics in China

Spurred by rising disposable income levels among Chinese consumers, the urbanisation trend and technological innovations, China’s consumer electronics industry continued to enjoy strong value growth, particularly in emerging products such as tablets ...

Sep 2012 | US$1,900| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

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Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook