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Country Report

Consumer Electronics in China

Retail volume sales growth of consumer electronics decelerated in 2012 and 2013, compared with the double-digit increases recorded in 2010 and 2011. This was mainly because the Chinese economy slowed down in 2012 and 2013, amid the uncertain global ...

Dec 2013 | US$1,900 | Pages: 81 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | View details
Sale: US$2,100 | Pages: 71 | Add to cart |

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