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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

The Future of Toys-to-Life: Prospects and Forecasts

Since the launch of Skylanders in 2011, toys-to-life have been one of the fastest-growing product categories in toys and games. With the launch of LEGO Dimensions in late 2015 the market is poised for dynamic growth in 2015 and 2016. However, the ...

Sep 2015 | US$1,325 | Add to cart | View details

Global Briefing

Key Global and Regional Trends Shaping Toys Licensing

Licensing is a key parameter for toys sales globally. Half of the top 10 most heavily licensed toys markets are in Asia Pacific, while the US is the world’s largest. As Frozen took the industry by storm, 2014 was a particularly good year in toys ...

Sep 2015 | US$1,325 | Add to cart | View details

Global Briefing

Global Hotels: Catering to a New Traveller

Strong performances in Asia Pacific, North and Latin America ensured growth of 5% in hotel sales in 2014, despite issues in Western and Eastern Europe. Major hotels had a strong year, as they kept innovating. The past year has seen the continuing ...

Aug 2015 | US$1,325 | Pages: 45 | Add to cart | View details

Global Briefing

Growth Opportunities For Small Appliances in Emerging Markets

Emerging markets led by China, India, Brazil, Indonesia and Russia are expected to post high growth in small appliances over 2014-2019. Increased consumer disposable incomes, rising awareness of appearance and health, in addition to dramatic growth ...

Aug 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Cigarettes in China

At the 2014 National Working Conference, the head of the State Tobacco Monopoly Administration (STMA) announced plans to try and further reduce smoking prevalence. In November 2014, draft legislation sparked fierce debate, proposing a ban on smoking ...

Aug 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cigars in China

Cigars, which in China are traditionally viewed as luxury products in Western culture, posted strong growth in 2014 of 17% in volume terms. Cigar smokers in China tend to be more affluent people due to the category’s significantly higher unit prices....

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Smokeless Tobacco in China

Smokeless tobacco remained a negligible category in China in 2014, largely due to limited product availability and low consumer awareness.

Aug 2015 | US$990 | Add to cart | View details

Country Report

Smoking Tobacco in China

Smoking tobacco remained a niche category in China in 2014, primarily due to a small consumer base and few leading smoking tobacco brands. Some elderly smokers in underdeveloped areas continued to use smoking tobacco, while middle-aged or young ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Tobacco in China

2014 was widely seen as a significant year as China took further steps to control tobacco usage, largely via progressive anti-smoking legislation. At the end of 2013, all public officials were required to set a good example and were banned from ...

Aug 2015 | US$2,100 | Pages: 54 | Add to cart | View details

Global Briefing

The Future of Surface Care in Modern Living: Asia Pacific – Japan and The Tigers

Surface care is projected to generate the second most value growth over 2014-2019 within the global home care industry, thanks to its essential status in consumers’ home care regimes. Almost half of value sales growth is set to be generated by Asia ...

Aug 2015 | US$1,325 | Pages: 56 | Add to cart | View details
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