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Country Report

Fast Food in China

In the fourth quarter of 2012, it was reported on Chinese national television (CCTV) that a number of poultry farmers were breaking laws and regulations by using excessive levels of antibiotics in chicken. Some of these chicken products were ...

Sep 2013 | US$900 | Pages: 53 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | View details
Sale: US$2,100 | Pages: 71 | Add to cart |

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