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Country Report

Fast Food in China

Major international chained fast food operators such as KFC and McDonald’s engaged in aggressive price promotions in order to gain value share at the end of the review period. Both McDonald’s and KFC launched value programmes, with relatively lower ...

Sep 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Consumer Asia Pacific and Australasia 2013

Oct 2012

Statistical Reference Handbook

Retail Trade International

Dec 2012

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012