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Country Report

Fast Food in China

The fast food channel in China, particularly chicken fast food and burger fast food, encountered something of a downturn towards the end of the review period due to the food safety scandals related to the leading brands, KFC (Yum! Restaurants China ...

Jul 2015 | US$990 | Pages: 40 | Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600 | Pages: 71 | Add to cart | View details

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