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Country Report

Toys and Games in China

As economic slowdown continued to occur in China in 2015, the toys and games market recorded slower growth. The reason for this was the saturated market environment, poor economic conditions, a lower birth rate and the strong impact of internet ...

Jun 2016 | US$2,100 | Add to cart | View details

Country Report

Traditional Toys and Games in China

With the depressed national economy in China the growth of traditional toys and games witnessed a weak performance in 2015. Facing weak potential, some leading traditional toys and games manufacturers turned into entertainment companies, seeking ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Video Games in China

The growth of video games slowed down at the end of the review period, falling from 36% in 2014 to 17% in 2015. This was mainly caused by the stagnant development of online games, which accounted for 65% of the whole video games category. Due to the ...

Jun 2016 | US$990 | Add to cart | View details

Country Report

Beer in China

The most obvious trend in 2015 was the continual increase in volume sales of mid-priced and premium brands. Major players emphasised their high quality of material and unique brewing technology used, to build their high-end brand image. Companies ...

Jun 2016 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Cider/Perry in China

The entrance of new brands from reputable companies explored untapped consumption potential effectively in 2015. In December 2014, Shanghai Asia Pacific Brewery Co Ltd introduced a cider brand in China – Strongbow. Utilising Shanghai Asia Pacific’s ...

Jun 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Alcoholic Drinks in China

Two years after the anti-extravagance campaign regarding government agencies’ consumption, initiated in late 2013, total volume sales of spirits and wine posted growth in 2015. Rising individual and family consumption is the major reason attributed ...

Jun 2016 | US$2,100 | Pages: 102 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in China

In early 2015, as a result of the success of marketing and promotion activities, sales of RTDs/high-strength premixes continued to boom. Moreover, plenty of new manufacturers entered the category, which enhanced competition as well as added to the ...

Jun 2016 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Spirits in China

Other spirits, locally defined as baijiu, is the largest category in spirits. As a result, the performance of spirits in China is heavily impacted by up and downs in other spirits. Sales of other spirits were limited by the introduction of the ...

Jun 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Wine in China

Due to the anti-extravagance campaign restricting consumption by government agencies, consumption by individuals and households has accounted for a greater share of grape wine. Also, consumers’ growing interest in grape wine, particularly imported ...

Jun 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Gardening in China

Unlike in the US or other Western countries, most consumers living in the cities do not own a garden due to limited living space. As a result, many consumers are only able to cultivate small plants on their balconies. Young females and retired people...

Jun 2016 | US$990 | Pages: 14 | Add to cart | View details
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