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The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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    Strategy Briefing

    Tissue and Hygiene: Quarterly Statement Q4 2016

    Dec 2016

    The fourth quarter shows a downgrade in the overall expected performance. However, the extent of the downgrade remains minor compared to the projected value of sales, indicative of relative stability for tissue and disposable hygiene. Furthermore, ...

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    Strategy Briefing

    Soft Drinks: Quarterly Statement Q4 2016

    Nov 2016

    For a third consecutive quarter, volume growth prospects in global soft drinks have been downgraded. This is primarily the result of weak GDP growth in the largest developed soft drinks markets. Brazil, Mexico and the US were major areas of volume ...

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    Country Report

    Packaged Food in China

    Nov 2016

    Overall packaged food saw slightly higher current value growth in 2016, largely driven by the premium products introduced by manufacturers in the review period. Trading-up in packaged food increased during the review period, due to rising disposable ...

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    Country Report

    Air Treatment Products in China

    Nov 2016

    The property slump since 2014 has led to fewer transactions in the housing market in China, resulting in weaker demand for interior decoration, as well as household necessities such as air conditioners. Meanwhile, growing interest in central air ...

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    Country Report

    Dishwashers in China

    Nov 2016

    Dishwashers volume growth accelerated in 2016, reaching 27%. Comparatively low product penetration in the market was the major growth driver, although manufacturers’ aggressive efforts to boost consumption is also underpinning robust volume growth. ...

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    Country Report

    Food Preparation Appliances in China

    Nov 2016

    Food preparation appliances recorded steady volume growth of 5% in 2016 due to strong demand and rising consumer health awareness. Frequent food safety scares in the foodservice industry have prompted many local consumers to prepare food at home, ...

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    Country Report

    Home Laundry Appliances in China

    Nov 2016

    Owing to lower penetration than for refrigerators, home laundry appliances enjoyed steady volume growth of 4% in 2016, with growth being fuelled by mid and high end products, such as large volume and front-loading washing machines and home laundry ...

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    Country Report

    Irons in China

    Nov 2016

    Electric steamers led growth in irons in 2016 thanks to their great convenience and the ease with which they can remove wrinkles while providing gentler care to garments. Meanwhile, steam from electric steamers can also sanitise clothing and remove ...

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    Country Report

    Large Cooking Appliances in China

    Nov 2016

    The property market in China has showed some signs of recovery, especially in first and second tier cities, since the fourth quarter of 2015, thus leading to steady growth of large cooking appliances, with volume sales rising by 4% in 2016. As a ...

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    Country Report

    Microwaves in China

    Nov 2016

    Microwaves recorded steady volume growth of 5% in 2016, with sales mainly being driven by product replacement. Meanwhile, with improving living standards, a growing number of young consumers are pursuing high-end smart products, such as Galanz ...

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    Country Report

    Consumer Appliances in China

    Nov 2016

    Growth continued to slow within consumer appliances in 2016 due to the economic downturn and the high level of penetration in areas such as refrigeration appliances. In spite of the overall unfavourable macro situation, some recently emerging ...

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    Country Report

    Personal Care Appliances in China

    Nov 2016

    The growing pursuit of personal well-being, alongside increasing purchasing power, is fuelling demand for personal care appliances, with volume sales rising by a strong 6% in 2016. However, due to rising product penetration, growth is now slowing, ...

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    Country Report

    Refrigeration Appliances in China

    Nov 2016

    Refrigeration appliances penetration is high in China, with products in this area being regarded as household necessities by many consumers. However, owing to market saturation, volume sales continued to decline in 2016, falling by 3%. On the other ...

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    Country Report

    Small Cooking Appliances in China

    Nov 2016

    Rising consumer health awareness fuelled strong volume growth within small cooking appliances in 2016. For example, consumers increasingly prefer to make bread at home with breadmakers to ensure that only nutritious ingredients are added and it is ...

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    Country Report

    Vacuum Cleaners in China

    Nov 2016

    Vacuum cleaners recorded strong volume growth of 9% in 2016, with sales being driven by rising demand for convenience when it comes to cleaning-up. The increasingly fast pace of life and mounting work stress is fuelling demand for vacuum cleaners ...

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    Country Report

    Luxury Goods in China

    Nov 2016

    The overall luxury goods market slows in terms of value growth momentum in 2016, compared to 2015 as well as the value CAGR for the entire review period, mainly due to the long-term impact of the anti-corruption campaign undertaken by the central ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

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    Country Report

    Breakfast Cereals in China

    Nov 2016

    Breakfast cereals continued with growth in 2016, registering a 9% increase in current terms. Growth was due to the increasing popularity of light, quick, convenient breakfasts. Western-style breakfasts such as soaking RTE cereals in milk are becoming...

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    Country Report

    Processed Fruit and Vegetables in China

    Nov 2016

    Processed fruit and vegetables achieved current value growth of 7% in 2016. Such products were previously largely for export, but the focus gradually shifted towards domestic sales over the review period. Shrinking exports due to a complicated ...

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    Country Report

    Processed Meat and Seafood in China

    Nov 2016

    Sales of processed meat continued to be strongly negatively impacted by the stagnation of China’s economy in 2016, as well as by changing consumer preferences. First, due largely to growing health concerns regarding preserved food, sales of shelf ...

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