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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Apparel in China

The country’s economy suffered a decline in growth over the review period with 2012 GDP growth declining to 7.8% from 9.2% in 2011. Under the sluggish macroeconomic conditions, consumers became more conservative when purchasing apparel. In this ...

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Country Report

Tissue and Hygiene in China

With rising disposable incomes and growing hygiene awareness, the retail tissue and hygiene market in China continues its robust double-digit value growth in 2012, boosted mainly by the dynamic market demand for tissues, toilet paper, wipes, and ...

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Country Report

Sanitary Protection in China

Standard towels without wings continue to shrink in market size, with negative value growth in 2012. With the rising living standards and growing purchasing power, more women opt out of standard towels without wings, choosing standard towels with ...

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Country Report

Nappies/Diapers/Pants in China

Nappies/diapers/pants enjoys vigorous current value growth of 23% in 2012; the highest among all tissue and hygiene categories in China. 2012 is the Year of Dragon, which usually witnesses a higher birth rate in China, which may be one of the ...

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Country Report

Incontinence in China

Incontinence products recorded a current value CAGR of 17% over the review period, out of the strong market demand stemming from the greying population and the rising awareness of personal well-being. Instead of ignoring the problem of incontinence ...

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Country Report

Wipes in China

Wipes, as compared to other hygiene products like sanitary protection, is relatively under-developed in China with many categories’ remaining negligible during the review period. Total retail value sales of wipes only amount to RMB2.3 billion in ...

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Country Report

Cotton Wool/Buds/Pads in China

Cotton wool/buds/pads is the smallest category among all hygiene products in China in 2012, with retail value sales reaching RMB198 million, accounting for a nominal share of the total. Lower unit prices, less frequent use and smaller consumer base ...

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Country Report

Retail Tissue in China

With the improving living standards out of the steadily developing economy, the market demand for retail tissue in China is increasingly stronger, as retail tissue products are deemed more convenient and hygienic than such conventional products as ...

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Country Report

Away-From-Home Tissue and Hygiene in China

AFH boxed facial tissues and AFH toilet paper are the largest two categories in the AFH tissues and hygiene market in China, representing round 44% and 42% of the total, respectively, in 2012. The dominance of such tissue products is closely related ...

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Books more ›

Statistical Reference Handbook

Consumer Asia Pacific and Australasia 2013

Oct 2012

Statistical Reference Handbook

Retail Trade International

Dec 2012

Statistical Reference Handbook

International Marketing Data and Statistics 2013

Nov 2012