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Strategy Briefing

Global Economic Forecasts: Q1 2016

Hard landing or no hard landing – this question has been bothering the analysts in the last months, with experts taking opposing views, further blurring the future perspective and refreshing the still vivid memories of 2008. Due to this increasing ...

Feb 2016 | US$1,325 | Pages: 45 | Add to cart | View details

Strategy Briefing

Global Economic Forecasts: Q4 2015

Dec 2015 | US$1,325 | Pages: 43 | Add to cart | View details

Strategy Briefing

Social Platforms Embrace Social Commerce

2015 has seen a flurry of announcements from Western social media giants regarding new ways to buy products on their platforms. Even messaging apps are moving into social commerce (s-commerce) to take advantage of what they believe is a perfect storm...

Oct 2015 | US$1,320 | Pages: 29 | Add to cart | View details

Strategy Briefing

Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact

As women aged under 30 years have more time and money to spend on themselves as they delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International’s Global Consumer ...

Sep 2015 | US$1,325 | Pages: 75 | Add to cart | View details

Strategy Briefing

Eco Worriers: Global Green Behaviour and Market Impact

64% of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. This global report examines how this fledgling mainstreaming of green awareness impacts governments, corporations and consumer ...

Jun 2015 | US$1,325 | Pages: 138 | Add to cart | View details

Strategy Briefing

Global Consumer Attitudes to Home Ownership: In Search of a Room of One’s Own

Housing (shelter) is a fundamental human need, but its supply poses complex challenges. The manner in which these challenges are dealt with by markets and governments varies widely around the world, and these variations can have a profound impact on...

Apr 2015 | US$1,325 | Pages: 105 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,325 | Pages: 84 | Add to cart | View details

Strategy Briefing

Internet vs Store-based Shopping: The Global Move Towards Omnichannel Retailing

As consumers continue to blend their off-line and on-line activities, from “showrooming” and retail apps to sofa shopping and click-and-collect, the lines between internet retailing, e-commerce and physical retailing are becoming increasingly ...

Aug 2014 | US$1,200 | Pages: 102 | Add to cart | View details

Strategy Briefing

Global Participative Sport as Consumption: The New Rules of the Game

With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. ...

Jun 2014 | US$1,200 | Pages: 90 | Add to cart | View details

Strategy Briefing

The Global Later Lifers Market: How the Over 60s are Coming into their Own

With 12% of the world’s population now over 60, this growing demographic offers both opportunities and challenges for marketers. While many Later Lifers are disproportionately affected by economic downturn and struggling with healthcare and fuel ...

May 2014 | US$1,200 | Add to cart | View details
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