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Market Research on China

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Euromonitor China reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Wine in China

Due to the anti-extravagance campaign restricting consumption by government agencies, consumption by individuals and households has accounted for a greater share of grape wine. Also, consumers’ growing interest in grape wine, particularly imported ...

Jun 2016 | US$990 | Pages: 49 | Add to cart | View details

Country Report

Gardening in China

Unlike in the US or other Western countries, most consumers living in the cities do not own a garden due to limited living space. As a result, many consumers are only able to cultivate small plants on their balconies. Young females and retired people...

Jun 2016 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in China

In 2015, companies began to expand their business from pure home textiles or indoor furniture to the whole home furnishings market. For instance, Luolai changed its name from Luolai Home Textile to Luolai Lifestyle Techonology in 2015, not only ...

Jun 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Home Improvement in China

In China, do-it-yourself (DIY) is not that popular when compared with its popularity in other foreign countries. Consumers prefer to hire professionals to do home improvement, as the latter not only can purchase improvement products at discounted ...

Jun 2016 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in China

Ongoing economic slowdown in 2015 led to consumers being more price sensitive towards homeware goods. Homeware companies usually operated through both retail and commercial channels. Since government has controlled government spending, the commercial...

Jun 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Home and Garden in China

GDP growth in China went from 7% in 2014 to 6.9% in 2015, indicating that economic development was slowing down. Meanwhile, although the government launched a series of polices to promote the real estate market, the number of unsold homes remained at...

Jun 2016 | US$2,100 | Pages: 49 | Add to cart | View details

Country Report

Cat Food in China

Because of their accelerated lifestyles, especially among urban dwellers, more consumers have adopted cats as their pets to combat mounting pressure life and work stresses. Cats usually require less attention, and are easier in maintenance terms in ...

May 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Dog Food in China

The growing dog population and the trading-up trend continue to fuel sales of dog food in China. The dog population grew by 1% in 2015, which was faster than the rate in 2014 and resulted in more households owning a dog and an ever-growing ...

May 2016 | US$990 | Pages: 28 | Add to cart | View details

Country Report

Other Pet Food in China

Fish food, representing 96% of total value sales in other pet food in China in 2015, posted the highest value growth of the year with a 7% rise. Its sales growth was mainly driven by the increasing popularity of fish as pets, thanks to the fact that ...

May 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Pet Care in China

Pet care experienced strong value growth in 2016, driven by the ever-growing pet population owing to rising demand from modern consumers with faster lifestyles and less time because of work and other pressures. With household income and pet care ...

May 2016 | US$2,100 | Pages: 51 | Add to cart | View details

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