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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Sports Nutrition in China

Along with increasing awareness of health and fitness, government and media guidance has encouraged more people to exercise. The Chinese government has launched the “All-in fitness” plan to promote mass sports. Many cities are hosting marathons and ...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Vitamins and Dietary Supplements in China

With rising disposable incomes and increasing health awareness, vitamins and dietary supplements are deemed a convenient choice for consumers looking to improve their health and wellbeing. The category is seeing further segmentation, offering ...

Nov 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Weight Management in China

As standards of living improve, diets and lifestyles are changing, with more people being affected by weight and obesity problems and the chronic diseases they cause. Thus, many are actively seeking safe and effective solutions to manage their ...

Nov 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Wound Care in China

Wound care products are highly homogeneous. Over the review period no innovation of any kind was seen from the two major players in the category. The currently available products in sticking plasters/adhesive bandages already satisfy consumers’ basic...

Nov 2015 | US$990 | Pages: 26 | Add to cart | View details

Global Briefing

Biscuits and Snack Bars: Trends, Prospects and Competitive Landscape

The global biscuits and snack bars market is expected to reach US$104 million in 2015. With white space opportunities in savoury biscuits and snack bars, biscuits is predicted to grow further over the forecast period. This briefing examines the ...

Nov 2015 | US$1,325 | Pages: 45 | Add to cart | View details

Country Report

Financial Cards and Payments in China

Financial cards transactions in China registered decelerating growth in 2015, although more Chinese consumers are getting used to making payments using cards instead of cash due to the convenience and promotions offered. In addition to the relatively...

Nov 2015 | US$2,100 | Pages: 57 | Add to cart | View details

Global Briefing

Global Trends Report 2015

The Global Trends Report 2015 reveals the latest trends that will have a strong impact on the global travel industry. Key themes include the advent of ‘smart travel’ where the use of big data and mobile technology are transforming the travel ...

Nov 2015 | US$1,325 | Pages: 53 | Add to cart | View details

Country Report

Consumer Lending in China

Mortgages/housing remains the most significant category within consumer lending in terms of outstanding balance. Over the review period, authorities in China cut the minimum down payments required for both first and second properties, and reduced the...

Oct 2015 | US$2,100 | Pages: 13 | Add to cart | View details

Global Briefing

Traditional Toys: The Growth of STEM and Physical Development Toys

Parents globally have started to purchase traditional toys & games that contribute to their child’s physical and mental development. Rising obesity concerns and increased urbanisation have fuelled physical development toys, while science, technology,...

Oct 2015 | US$1,325 | Pages: 41 | Add to cart | View details

Global Briefing

Travel Industry and Online Travel Global Overview

The travel industry is expected to record healthy growth over the 2014-2019 period, driven by a steady rise in tourist flows, with Asia Pacific countries predicted to generate especially strong performances. The online travel category is currently ...

Oct 2015 | US$1,325 | Pages: 51 | Add to cart | View details

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