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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Strategy Briefing

Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets

This report explores the lives of midlife women. Despite their number, spending power and contribution to the labour force, many wonder why they are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a ...

May 2013 | US$2,600| Add to cart | View details ›

Country Report

Baby and Child-Specific Products in China

In 2012, baby and child-specific products continued to see dynamic growth, with a current value increase of 17%, which was similar to the growth in 2011. In the face of economic slowdown, most beauty and personal care categories were affected in ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Bath and Shower in China

Bath and shower saw current value growth of 6% in 2012, to reach RMB17.3 billion. This steady growth was mostly due to increasing hygiene amongst a growing number of consumers in rural areas and smaller cities in China. More and more consumers in ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Colour Cosmetics in China

Although many Chinese consumers do not normally wear make-up in their daily lives, sales of colour cosmetics increased strongly in 2012. As more attention was paid to having a fashionable and professional look, an increasing number of consumers in ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Deodorants in China

Deodorants witnessed healthy growth momentum in 2012; however, the growth rate was less dynamic than in 2011. Current value growth fell from 10% in 2011 to 8% in 2012. Generally, it is widely believed that it was the uncertain macroeconomic situation...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Depilatories in China

Depilatories witnessed current value growth of 6% in 2012, down from 10% growth in 2011. The significant slowdown in growth can be attributed to gloomy economic development and decelerating economic growth in China in 2012. Meanwhile, other factors ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Fragrances in China

Given the value sales of RMB4.6 billion in 2012, fragrances in China remained a relatively small category; around one 18th of skin care in value terms. The year-on-year current value growth was 9% in 2012, compared with 12% in 2011, mainly due to the...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Hair Care in China

Hair care registered strong current value growth of 9% in 2012, mainly driven by continuous new launches and product upgrades, in addition to growing personal hygiene amongst local consumers. The leading players, including Procter & Gamble, did not ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Men's Grooming in China

Although slightly affected by the slowing of real GDP growth in China to 8%, men’s grooming still saw the second strongest current value growth in beauty and personal care in 2012. Large market demand, a relatively small base and increasing ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Oral Care in China

Oral care recorded strong current value growth in 2012, mainly fuelled by steady demand, along with growing personal hygiene practices. Meanwhile, toothpaste, the mainstay product in this category, representing a 77% share of overall value sales, ...

Apr 2013 | US$900| Add to cart | View details ›
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