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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

A New Era of Growth and Competition: Global Consumer Foodservice in 2015 and Beyond

Global consumer foodservice in 2015 can be characterised by strong growth at the global level, with significant competitive challenges in major markets. Operators struggled with changing consumer preferences, macroeconomic pressures, and the constant...

Aug 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Cat Food in China

With the increasing cat population and the rise of internet retailing, more imported brands of cat food entered into China in 2014 due to the opportunities for profit. Although the giant Mars Foods (China) Co continued to lead the category, the ...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in China

Both international and domestic players recorded buoyant growth within dog food in 2014, mainly because of the performance of new products within premium dog food that were in line with the health and wellness trend. Growth was also due to the rapid ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Other Pet Food in China

Fish food accounted for a dominant share of other pet food sales in 2014. Such dominance continued in 2015 due to the rising population of ornamental fish and a decline in the number of Chinese raising birds.

Aug 2015 | US$990 | Pages: 19 | Add to cart | View details

Country Report

Pet Care in China

Pet care recorded the highest current value growth of the review period in 2015, and also the highest rise in volume terms. The increasing number of pet owners and rising disposable incomes in China were the two main factors driving strong demand.

Aug 2015 | US$2,100 | Pages: 45 | Add to cart | View details

Country Report

Pet Products in China

Pet products seemed to lack sales drivers in 2014 and registered slightly lower current value growth in 2014 compared with the previous year. Demand for pet products in China was dominated by basic and practical products such as leads and bowls, ...

Aug 2015 | US$990 | Pages: 18 | Add to cart | View details

Global Briefing

A New Dawn for Sun Care: Key Prospects and Challenges

Sun care continued to slow down in 2014 as Western Europe declined while North America remained stagnant. The addition of sun protection benefits to skin care and colour cosmetics products has been key to this. However, further penetration into new ...

Aug 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Global Briefing

Assessing the Value of Alcoholic Drinks: Part 2 – Spirits & RTDs/High Strength Premixes

Looking at companies’ and brands’ performances in retail sales value terms rather than volumes offers a very different perspective on alcoholic drinks. In the first of two briefings, Euromonitor International looks at the overall alcoholic drinks ...

Aug 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Global Briefing

Global Tobacco: Key Findings Part 1 Cigarettes – The Ongoing Quest for Value

Despite a range of challenges, declines in key markets and an apparent approaching storm of high excise rates, strict regulation and viable alternatives, 2014 was a steady year for the global cigarettes market; a better one, indeed than the previous ...

Jul 2015 | US$1,325 | Pages: 49 | Add to cart | View details

Global Briefing

Home Improvement: Category Overview

Home improvement has come back from the last half-decade, which started with the subprime mortgage crisis and subsequent recession. Growth has resumed in most developed markets, and pent-up demand in the US is boosting global sales. China’s property ...

Jul 2015 | US$1,325 | Pages: 52 | Add to cart | View details
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