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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Weight Management in China

Weight management experienced slightly higher current value growth in 2014 compared with 2013 due to female consumers’ growing attention to their body shape and regularisation of the market, with the advent and the rise of alternative weight ...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Wound Care in China

Wound care products are externally used, with few side effects that could result from self-medicating. As a result, wound care continued to register stable value growth in 2014. Moreover, the developing distribution channels, including the ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Adult Mouth Care in China

Adult mouth care experienced 5% current value growth in 2014 to reach CNY187 million, driven by factors such as consumers’ rising health awareness and a high frequency of mouth health issues due to unhealthy dietary habits or mounting pressure. The ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Analgesics in China

Despite the economic slowdown and consumers’ increasing rational in allocating disposable income, demand for analgesics remained steady in 2014, leading to the strong value growth. This could possibly be attributed to the accelerated pace of life and...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Calming and Sleeping in China

With the accelerating lifestyles and mounting pressure from work and life, especially among urban consumers, more locals seem to have sleeping disorders, including difficulty falling asleep. An increasing number of consumers have resorted to calming ...

Mar 2015 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in China

Value growth of cough, cold and allergy (hay fever) remedies (CCA) stabilised in 2014, at 8%, after a series of product safety issues since 2012. Firstly, ephedrine, one of the illegal drug making elements, was discovered in multinational CCA brands,...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Dermatologicals in China

Dermatologicals continued its strong value growth in 2014, mainly driven by the changing weather conditions. Demand for dermatologicals is usually peaked in the third quarter and ebbed in the first quarter across the country, whereas dermatologicals,...

Mar 2015 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Consistent product innovation boosted kettles to achieve healthy volume growth of 13%, despite an already large base. Leading manufacturers such as Joyoung and Midea led the innovation offering more comprehensive ranges. Firstly, manufacturers ...

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Cylinder vacuum cleaners held an overwhelming lead in standard vacuum cleaners, with a volume share of 82% in 2014, despite the robust growth of robotic vacuum cleaners, exceeding four million units. Firstly, cylinder vacuum cleaners are preferred by...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Air Treatment Products in China

Worsening air pollution in 2013 resulted in a boom in the development of the air purifiers industry, which has driven the growing awareness of personal health and wellbeing among Chinese consumers, with more families purchasing air purifiers for ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

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