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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Car Rental in China

With rising disposable incomes, domestic consumers spent more on leisure travel, including self-drive trips, in 2014. The steadily growing economy also resulted in rising demand for business travel. On the other hand, there are a large number of ...

Sep 2015 | US$990 | Pages: 13 | Add to cart | View details

Global Briefing

Diversity and Adversity : The Changing Middle Class and Global Tissue and Hygiene

The middle class is credited as amongst the principal factors for growth in tissue and hygiene. However, not only are middle class households showing variations in incomes and spending across markets, but households are undergoing transformation, ...

Sep 2015 | US$1,325 | Pages: 51 | Add to cart | View details

Global Briefing

Global Baby Food Overview: Key Categories, Countries and Trends

This briefing examines the key recent developments in the baby food market. While the importance of the Chinese market, especially for milk formula, cannot be overlooked by global players, they face more challenging conditions amid a slowdown and ...

Sep 2015 | US$1,325 | Pages: 31 | Add to cart | View details

Global Briefing

Key Global and Regional Trends Shaping Toys Licensing

Licensing is a key parameter for toys sales globally. Half of the top 10 most heavily licensed toys markets are in Asia Pacific, while the US is the world’s largest. As Frozen took the industry by storm, 2014 was a particularly good year in toys ...

Sep 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Global Survey Report

Omnichannel Retailing Habits of the Hyperconnected Consumer

Passport Survey explores the omnichannel retailing habits of hyperconnected consumers as they switch between various tech devices and in-store channels while shopping. Results are based on responses to Euromonitor’s Hyperconnectivity survey, fielded ...

Sep 2015 | US$1,450 | Add to cart | View details

Global Briefing

Global Hotels: Catering to a New Traveller

Strong performances in Asia Pacific, North and Latin America ensured growth of 5% in hotel sales in 2014, despite issues in Western and Eastern Europe. Major hotels had a strong year, as they kept innovating. The past year has seen the continuing ...

Aug 2015 | US$1,325 | Pages: 45 | Add to cart | View details

Global Briefing

Growth Opportunities For Small Appliances in Emerging Markets

Emerging markets led by China, India, Brazil, Indonesia and Russia are expected to post high growth in small appliances over 2014-2019. Increased consumer disposable incomes, rising awareness of appearance and health, in addition to dramatic growth ...

Aug 2015 | US$1,325 | Pages: 46 | Add to cart | View details

Country Report

Cigarettes in China

At the 2014 National Working Conference, the head of the State Tobacco Monopoly Administration (STMA) announced plans to try and further reduce smoking prevalence. In November 2014, draft legislation sparked fierce debate, proposing a ban on smoking ...

Aug 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cigars in China

Cigars, which in China are traditionally viewed as luxury products in Western culture, posted strong growth in 2014 of 17% in volume terms. Cigar smokers in China tend to be more affluent people due to the category’s significantly higher unit prices....

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Smokeless Tobacco in China

Smokeless tobacco remained a negligible category in China in 2014, largely due to limited product availability and low consumer awareness.

Aug 2015 | US$990 | Add to cart | View details

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