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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Apparel and Footwear Specialist Retailers in China

The popularity of shopping malls, which local consumers find more attractive than department stores, is due to their comfortable environment and wide choice of restaurants. Thus apparel and footwear specialist retailers expanded their distribution in...

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Direct Selling in China

In 2013, eight new companies received direct selling licenses from the government. Thus, the total number of direct sellers rose to 41 by the end of December. The new players are: Guangdong Jiuji Biotech Co Ltd; QuanJian Natural Medicine Science and ...

Mar 2014 | US$900 | Pages: 34 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in China

In 2013, electronics and appliance specialist retailers recorded a 4% increase in current value sales. This growth was higher than the 1% increase registered in 2012, in line with the general trend for consumer electronics and appliances in China. ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Grocery Retailers in China

The new government was more conservative about launching economy stimulus plans or policies in 2013, which continued to be beset by a slowdown in GDP growth. Given the government’s strict regulation of extravagant consumption, which makes-up an ...

Mar 2014 | US$900 | Pages: 62 | Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in China

Current value sales of health and beauty specialist retailers grew by 12% in 2013 to reach RMB915.2 billion. The total number of outlets rose by 7% to reach 587,000. Thus sales per outlet increased. Growth was driven by the increasing self-medication...

Mar 2014 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Homeshopping in China

With the continuous growth in online consumers, many homeshopping players developed their internet retailing business. Meanwhile, TV shopping has becomes less appealing to Chinese consumers. By 2013, almost all leading players, including Shanghai ...

Mar 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Internet Retailing in China

The dynamic development of internet retailing continued in 2013, although the growth rate more than halved compared with 2012. Impacted by the economic slowdown and dynamic sales growth from 2010 to 2012, current value sales increased by 43% in 2013....

Mar 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Leisure and Personal Goods Specialist Retailers in China

Due to outbound tourism, macroeconomic conditions in China and the government’s attempts to prevent corruption in 2013, the growth in sales of luxury brands through leisure and personal goods specialist retailers slowed down. The lower price of gold ...

Mar 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Mixed Retailers in China

In 2013, mixed retailers registered current value sales growth of 9%, with department stores remaining the key format. The economic slowdown in China negatively impacted mixed retailers. Compared to mixed retailers, leisure and personal goods ...

Mar 2014 | US$900 | Pages: 44 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$2,600 | Pages: 69 | Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook