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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Cafés/Bars in China

Café/bar operators have engaged in further expansion in second- and third-tier cities, given that larger cities such as Beijing, Shanghai, Shenzhen and Guangzhou are already saturated. Specialist coffee shop brands, such as Starbucks and Pacific ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice By Location in China

Rental and labour costs continued to increase in 2013, leading to a deceleration in the opening of new outlets for a majority of foodservice operators. The pace of outlet growth in each location slowed down to varying degrees in 2013. Meanwhile, ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Fast Food in China

Chicken fast food continued to be challenged by consumer trust issues in 2013. The hit of the antibiotic chicken safety scare at the end of 2012 unnerved health concerned Chinese consumers to a larger extent in 2013. The outbreak of avian flu H7N9 in...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Full-Service Restaurants in China

During the review period, high-end full-service restaurants registered slower growth in terms of revenue. The 18th National Congress of the Chinese Communist Party, held on November 2012, announced strict restrictions regarding public funds used for ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Consumer Foodservice in China

In China, there was slightly slower value sales growth for consumer foodservice during 2013 compared with 2012. On the one hand, the slowdown in economic growth in China impacted the expansion of consumer foodservice in 2013. Consumers remained ...

Aug 2014 | US$1,900 | Add to cart | View details

Country Report

Self-Service Cafeterias in China

The concept of self-service cafeterias originated in Ningbo and was carried forwarded by companies like Ningbo Shun Wang Ji Catering Management Co Ltd, LB Peoples Restaurant Management Co Ltd, Ningbo Hua Bi He Catering Management Co Ltd and Ningbo ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in China

In 2013 street stalls/kiosks offered more choice in ingredients, featuring health and wellness options to cater to the health concerns of customers. Although food safety continued to be the most important concern of the public, there were fewer ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toys and Games in China

Despite the economic slowdown in China contributing to consumers’ reluctance in increasing spending on toys and games in 2013, consumers’ willingness to spend on toys and games supported double-digit value growth of the market. More adult consumers ...

Aug 2014 | US$1,100 | Pages: 50 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Home and Garden in China

With a strong ambition to improve the living standards of its citizens, the new government introduced a series of policies in 2013 relating to the housing market in China, which aimed to restrict speculation and over-investment in real estate. ...

Jul 2014 | US$1,900 | Pages: 47 | Add to cart | View details
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