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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Profile

China: Country Profile

Although China is growing more rapidly than any other major economy, the pace in 2015 will be the slowest in more than 20 years. Domestic demand and exports are the main drivers. Meanwhile, manufacturing and investment are both struggling while the ...

May 2015 | US$1,000 | Pages: 10 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in China

Due to the boom in construction of modern office buildings in major cities, AFH tissue saw stronger value growth of 11% in 2014, compared to 8% in 2013. In spite of the overall gloomy economic environment, AFH incontinence, as the sole category ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in China

In 2014, cotton wool/buds/pads saw retail value growth of 9%, which represented a slight slowdown from 10% in 2013. As one of the niche categories in retail hygiene, without significant new product development or effective marketing campaigns, cotton...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Incontinence in China

In 2014, moderate/heavy incontinence remained the dominant product type in incontinence in China, with a retail volume share of 79%. In addition, moderate/heavy incontinence saw faster current value growth of 23% in 2014, with light incontinence ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in China

Over the review period, the young generation of parents born after the 1980s became the mainstream consumer group for nappies/diapers/pants in China. They were better educated, wealthier and willing to spend heavily to provide their babies with best ...

May 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Tissue and Hygiene in China

Retail tissue and hygiene recorded stronger growth in 2014 than in 2013 in current value terms. Compared with tissue, hygiene witnessed more dynamic retail value sales growth over the review period. In addition to hygiene products continuing to ...

May 2015 | US$2,650 | Pages: 83 | Add to cart | View details

Country Report

Retail Tissue in China

A price war and various promotional campaigns resulting from overcapacity continued to greatly affect value sales of retail tissue in 2014. Retail tissue in China remains a highly fragmented market with many local manufacturers, whose products are ...

May 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Wipes in China

Wipes witnessed current value growth of 13% in 2014, which was slightly slower than the 14% seen in 2013. One explanation was that the two largest product categories, namely general purpose wipes and baby wipes, had become mature after years of ...

May 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Sanitary Protection in China

In April 2014, 10 brands of sanitary towels including Whisper and Sofy were tested, and all were found to contain fluorescent agents, which immediately became the hottest topic among female consumers. A number of experts explained that adding ...

May 2015 | US$990 | Pages: 38 | Add to cart | View details

Global Briefing

Luxury Goods in Asia Pacific: What Happens When the Good Times Stall?

Luxury goods have flourished in Asia Pacific for more than a decade, spurred on by booming economies, surging retail investment and an increasingly aspirational middle class. However, the good times have started to stall. China has clamped down on ...

May 2015 | US$1,325 | Pages: 48 | Add to cart | View details

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