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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Strategy Briefing

Social Platforms Embrace Social Commerce

2015 has seen a flurry of announcements from Western social media giants regarding new ways to buy products on their platforms. Even messaging apps are moving into social commerce (s-commerce) to take advantage of what they believe is a perfect storm...

Oct 2015 | US$1,320 | Pages: 29 | Add to cart | View details

Global Briefing

Tea Global Corporate Strategy : Diversity and Tea Experience

Facing volume challenges, tea marketers are exploring added-value products to drive value sales in developed markets. Unilever and Starbucks’s development in premium tea specialist outlets inspired others such as Twinings to enter this space. Premium...

Oct 2015 | US$1,325 | Pages: 62 | Add to cart | View details

Country Report

Jewellery in China

Jewellery in China grew in current retail value terms by 5% in 2015, rising to CNY593.4 billion. With rising disposable income, together with the pursuit of improved personal appearance, jewellery is increasingly seen as a crucial fashion item which ...

Oct 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Personal Accessories in China

Personal accessories sales in China record modest retail value growth and show some recovery in 2015. In addition to rising disposable incomes and the stable macro economy, consumers’ growing fashion consciousness and brand awareness is driving them ...

Oct 2015 | US$1,210 | Pages: 63 | Add to cart | View details

Country Report

Watches in China

High mechanical and quartz analogue watches in China suffered heavily from the strict anti-corruption crackdown, as gifting of these high-end watches contributed greatly to the strong growth at the beginning of the review period. Meanwhile, more ...

Oct 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Writing Instruments in China

Writing instruments continued to register steady value growth of 8% in current terms in 2015, underpinned by stable demand. As one of the important driving forces behind writing instruments in China, major consumers including students and parents ...

Oct 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Bags and Luggage in China

In March 2015, luxury brand Chanel announced its intention to reduce the prices of its iconic handbag products such as Le Boy and 2.55 in China, while raising selling prices in Europe to harmonise its global pricing. The price adjustment was aimed at...

Oct 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Contact Lenses in China

With deeper penetration of contact lenses in China thanks to industry players’ sustained efforts in terms of consumer education, increasing numbers of consumers have adopted contact lenses, which has ensured the sustained value growth of the market ...

Sep 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Eyewear in China

Retail value growth for eyewear, though still strong, decelerates in 2015, compared to the CAGR for the review period, negatively impacted by the economic slowdown in China. Furthermore, the anti-corruption policy implemented by the central ...

Sep 2015 | US$1,210 | Pages: 39 | Add to cart | View details

Country Report

Spectacles in China

The growing myopic population, particularly among primary school and secondary school students, has underpinned the solid consumer base for spectacles in China during the review period. The continuously increasing myopic population in 2015, as a ...

Sep 2015 | US$990 | Pages: 24 | Add to cart | View details

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