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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Home Laundry Appliances in China

Home laundry appliances experienced a slowdown in volume growth in 2014, registering slower growth of 3% in volume terms, due to the end of government subsidies for purchasing home appliances in mid-2013. The 5-year policy prior to 2012, providing ...

Mar 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Irons in China

Irons demonstrated slower and modest 3% volume growth in 2014, as the category had already reached a high degree of saturation in China. However, steam generators/ironing systems has recorded healthy volume growth since 2010, and accounted for 48% of...

Mar 2015 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Large Cooking Appliances in China

In spite of the faster pace of life, driving growth of dining out, especially among the younger generation in higher-tier cities, large cooking appliances still recorded steady volume growth of 4% in 2014, to reach 34.4 million units, since large ...

Mar 2015 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Microwaves in China

With the domestic economy slowing down, consumers have cut unnecessary expenditure in their daily lives, leading to sluggish replacement demand for microwaves. As a result, microwaves posted slower growth of 3% in volume terms in 2014. Moreover, ...

Mar 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Consumer Appliances in China

In addition to the national economic slowdown and global economic uncertainty, consumer appliances, particularly major appliances, witnessed a slowdown in volume growth due to consumers’ sluggish demand in 2014. The lack of government subsidies ...

Mar 2015 | US$2,400 | Pages: 148 | Add to cart | View details

Country Report

Personal Care Appliances in China

Body shavers posted healthy volume growth of 7% from an already large base in 2014, bolstered by trading up by consumers and manufacturers’ efforts to promote low-priced variants. Men’s shavers continued to dominate body shavers in China with a ...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Refrigeration Appliances in China

The lack of any government subsidy for purchasing home appliances in 2014 has largely hindered the growth of refrigeration appliances sales. The 5-year policy prior to 2012, providing subsidies for rural residents to purchase home appliances and ...

Mar 2015 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Small Cooking Appliances in China

Rice cookers maintained healthy volume growth of 8% and reached 48 million units in 2014, benefited from the popularity of induction heating rice cookers. Compared to traditional rice cookers, induction heating rice cookers heat the rice more ...

Mar 2015 | US$900 | Pages: 44 | Add to cart | View details

Global Briefing

Consumer Payments 2015: Trends, Developments and Prospects

Globally, the consumer payment market has more than doubled over the last decade to reach US$47 trillion in 2014. There are three main themes that will dominate the consumer payments storyline in 2015: driving financial card payment volume by ...

Mar 2015 | US$1,200 | Pages: 55 | Add to cart | View details

Global Briefing

New Product Developments in Other Tobacco Products and Vapour Devices

In many global markets, tax and manufacturer driven price increases on cigarettes are leading to growth in other tobacco products (OTP). Manufacturer innovation in the categories therefore often revolves around enhancing the viability of OTP as an ...

Mar 2015 | US$1,200 | Pages: 35 | Add to cart | View details
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