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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Home and Garden in China

With a strong ambition to improve the living standards of its citizens, the new government introduced a series of policies in 2013 relating to the housing market in China, which aimed to restrict speculation and over-investment in real estate. ...

Jul 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in China

In 2013, air pollution made consumers more interested in looking after their health while a large number of reports about the pollution index, Particulate Materials 2.5 Index (PM2.5), underlined the serious nature of the problem. For example, a very ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in China

Over the review period, the government launched a ramp of stricter policies to regulate rising house prices in China, such as an additional tax on second homes in 2013. This cooled down large scale new house trading, putting downward pressure on home...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in China

Despite the ongoing introduction of tighter policies with regard to real estate, which restricted demand for speculations within the industry, residential houses maintained double-digit growth in 2013. According to the National Bureau of Statistics ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in China

According to the NBSC, consumers’ annual disposable income grew by 10% in 2013, which also led to continuous demand for homewares products as consumers gradually traded up in this category to premium goods with better quality. For example, more ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Health and Wellness Tourism in China

Health and wellness tourism in China remained unpopular over the review period compared with developed countries, although sales grew by 12% in current terms in 2013, mainly due to relatively high prices, previous low awareness and consumer ...

Jul 2014 | US$900 | Pages: 8 | Add to cart | View details

Country Report

Travel and Tourism in China

Travel and tourism recorded strong growth in 2013, mainly supported by a growing need from Chinese consumers for relaxation amid the quickening pace of life and increasing enthusiasm for experiencing foreign cultures and lifestyles. This robust ...

Jul 2014 | US$1,900 | Pages: 78 | Add to cart | View details

Country Report

Tourism Flows Domestic in China

Tourism flows domestic in China recorded a healthy increase of 12% in terms of the number of trips in 2013, resulting from the steady growth of China’s economy and rising income levels of Chinese residents. The convenient and fast public ...

Jul 2014 | US$900 | Pages: 10 | Add to cart | View details

Country Report

Tourism Flows Inbound in China

Since the deep impact of the international financial crisis was yet to end as at the end of the review period, arrivals in China recorded a decline of 3% in 2013 in terms of the number of inbound trips. The financial crisis resulted in weaker job ...

Jul 2014 | US$900 | Pages: 12 | Add to cart | View details
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