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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Rtds/High-Strength Premixes in China

RTDs/high-strength premixes, though taking up less than 0.1% sales value in the whole alcoholic drinks market in China, achieved significantly robust growth in 2014. The recession of the baijiu industry made investors’ capital turn to emerging ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Spirits in China

Baijiu, as one of China’s unique spirits, enjoys a huge consumer base. However, due to the anti-extravagance campaign, the baijiu market has run into trouble since 2013. Coupled with a slowdown in the domestic economy, the baijiu industry is facing ...

Jun 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Wine in China

In 2014, wine saw a 3% rise in total volume sales, higher than that in 2013, which slightly declined. This is mainly because many wine companies adjusted their product portfolios to adapt to the market changes, though the economic downturn and the ...

Jun 2015 | US$990 | Pages: 48 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Global Briefing

More Needs to be Done: Nutrition Data Reveal Packaged Food and Soft Drinks Deliver too Little Fibre

At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the...

Jun 2015 | US$1,325 | Pages: 34 | Add to cart | View details

Global Briefing

Global Hot Tea: Growth Strategies and Opportunities

Globally, hot tea is the world’s second most consumed beverage. The category’s strong presence in key emerging markets places it on a strong footing for future growth, but new production innovation and distribution strategies will be needed to bridge...

Jun 2015 | US$1,325 | Pages: 59 | Add to cart | View details

Country Report

Gardening in China

Government procurements have traditionally been a major source of revenue for gardening manufacturers in China. During the review period, however, this revenue source came under threat as economic uncertainty led regional and municipal authorities ...

Jun 2015 | US$990 | Pages: 14 | Add to cart | View details

Country Report

Home Furnishings in China

Growth in home furnishings current value sales in 2014 was well down CAGR for the entire review period. This was mainly because together with home improvement, home furnishings was particularly badly affected by the cooling of the Chinese property ...

Jun 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Home Improvement in China

Traditionally, consumers in China have tended to buy home improvement products themselves, but employ professionals to carry out renovation and decorating projects. In recent years, however, the concept of DIY home improvement has become increasingly...

Jun 2015 | US$990 | Pages: 17 | Add to cart | View details

Country Report

Homewares in China

Growth in homewares current value sales in 2014 was down slightly on 2014, and also slower than the CAGR for the entire review period. This was mainly due to increasing maturity, though the category’s performance was also hampered by the slowdown in ...

Jun 2015 | US$990 | Pages: 18 | Add to cart | View details

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