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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Self-Service Cafeterias in China

The concept of self-service cafeterias originated in Ningbo and was carried forwarded by companies like Ningbo Shun Wang Ji Catering Management Co Ltd, LB Peoples Restaurant Management Co Ltd, Ningbo Hua Bi He Catering Management Co Ltd and Ningbo ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Street Stalls/Kiosks in China

In 2013 street stalls/kiosks offered more choice in ingredients, featuring health and wellness options to cater to the health concerns of customers. Although food safety continued to be the most important concern of the public, there were fewer ...

Aug 2014 | US$900 | Add to cart | View details

Country Report

Toys and Games in China

Despite the economic slowdown in China contributing to consumers’ reluctance in increasing spending on toys and games in 2013, consumers’ willingness to spend on toys and games supported double-digit value growth of the market. More adult consumers ...

Aug 2014 | US$1,100 | Pages: 50 | Add to cart | View details

Global Survey Report

Path to Purchase: Apparel and Footwear

Passport Survey explores the typical purchase decision-making process for global consumers when they are buying apparel and footwear. Results are based on responses to Euromonitor’s Personal Appearances survey, fielded in 2014, which includes 6,600 ...

Aug 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Home and Garden in China

With a strong ambition to improve the living standards of its citizens, the new government introduced a series of policies in 2013 relating to the housing market in China, which aimed to restrict speculation and over-investment in real estate. ...

Jul 2014 | US$1,900 | Pages: 47 | Add to cart | View details

Country Report

Gardening in China

In 2013, air pollution made consumers more interested in looking after their health while a large number of reports about the pollution index, Particulate Materials 2.5 Index (PM2.5), underlined the serious nature of the problem. For example, a very ...

Jul 2014 | US$900 | Pages: 15 | Add to cart | View details

Country Report

Home Furnishings in China

Over the review period, the government launched a ramp of stricter policies to regulate rising house prices in China, such as an additional tax on second homes in 2013. This cooled down large scale new house trading, putting downward pressure on home...

Jul 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Home Improvement in China

Despite the ongoing introduction of tighter policies with regard to real estate, which restricted demand for speculations within the industry, residential houses maintained double-digit growth in 2013. According to the National Bureau of Statistics ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Homewares in China

According to the NBSC, consumers’ annual disposable income grew by 10% in 2013, which also led to continuous demand for homewares products as consumers gradually traded up in this category to premium goods with better quality. For example, more ...

Jul 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Health and Wellness Tourism in China

Health and wellness tourism in China remained unpopular over the review period compared with developed countries, although sales grew by 12% in current terms in 2013, mainly due to relatively high prices, previous low awareness and consumer ...

Jul 2014 | US$900 | Pages: 8 | Add to cart | View details

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