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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Beauty and Personal Care in China

Affected by weakening momentum in economic growth in China, the beauty and personal care market experienced a slowdown in value growth accordingly. However, the generally higher personal hygiene standards and rising awareness of personal grooming ...

May 2015 | US$2,650 | Pages: 131 | Add to cart | View details

Country Report

Sets/Kits in China

Sales of sets/kits recorded a stellar performance in 2014, recording current value growth of 10%. Apart from the purchase of sets/kits by tourists, supported by the booming tourism market in China, more consumers focused on high-end products in ...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Skin Care in China

Young consumers, born in the 1980s and 1990s, with their rising consumption power, are more willing to spend money on facial care at an earlier age, compared to the post 1970s generations, who may have higher disposable incomes. Skin care, such as ...

May 2015 | US$1,000 | Pages: 46 | Add to cart | View details

Country Report

Sun Care in China

In comparison with widespread adoption of daily skin care routines, ranging from cleansing to moisturising, fewer consumers in China have realised the harm that sunlight can do to their skin and therefore the importance of sun protection. Sun care ...

May 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Air Care in China

Liquid air fresheners were introduced in 2014, but sales were insignificant. Leading brands such as Glade and Xilan all launched liquid air fresheners. Differing from sprays/aerosols, liquid air fresheners use de-ionised water to carry the fragrance,...

May 2015 | US$1,000 | Pages: 29 | Add to cart | View details

Country Report

Bleach in China

Sales of bleach was restrained by the rapid development of colour protection laundry detergents. The popularity of colour protection laundry detergents, such as Blue Moon Fabric Care and Colour Protection Liquid Laundry Detergent and also Tide 360 ...

May 2015 | US$1,000 | Pages: 27 | Add to cart | View details

Country Report

Dishwashing in China

Hand dishwashing prevailed in 2014, benefiting from both sophisticated consumer demand and the strong research and development capacities of the leading manufacturers. Modern householders showed higher demand for more-advanced hand dishwashing ...

May 2015 | US$1,000 | Pages: 33 | Add to cart | View details

Country Report

Home Insecticides in China

Health-conscious and convenience-orientated consumers, together with innovative products, jointly boosted the development of electric insecticides in 2014, especially liquid electric insecticides. Supported by increasing product knowledge, consumers ...

May 2015 | US$1,000 | Pages: 30 | Add to cart | View details

Country Report

Laundry Care in China

Liquid detergents were increasing popular in 2014, benefiting from heavy investment from the leading manufacturers. Firstly, leading manufacturers released innovative products in 2014, which offered not only an advanced cleaning effect but also extra...

May 2015 | US$1,000 | Pages: 43 | Add to cart | View details

Country Report

Home Care in China

Total consumer expenditure in China recorded heathy, high single-digit growth during 2014, contributing strong growth momentum to home care. Moreover, Chinese consumers became increasingly aware of hygiene issues, driving them into purchasing ...

May 2015 | US$2,650 | Pages: 91 | Add to cart | View details

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