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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Global Briefing

Beer: What's Brewing on the Horizon?

Big brewers faced stagnant volume sales at the global level in 2014, and this has been the case for some years, following the financial crisis of the last decade. This briefing highlights some of the main category-specific trends that are being ...

Jun 2015 | US$1,325 | Pages: 40 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Pages: 39 | Add to cart | View details

Global Briefing

Strategies in Pet Food Retailing: Part 1

Pet food is in flux and so is its retailing landscape. As competition increases new challenges arise in a space where consumers are increasingly savvy and gains more difficult to achieve. Find out about successful retailing strategies and how ...

Jun 2015 | US$1,325 | Pages: 37 | Add to cart | View details

Country Report

Beer in China

The most obvious trend of the beer market in 2014 was the increasing concentration of the industry, with more mergers between industry players. Anheuser-Busch InBev completed its acquisition of Jilin Ginsber Draft Beer and Jiangsu Regal Beer in 2014,...

Jun 2015 | US$990 | Pages: 44 | Add to cart | View details

Country Report

Cider/Perry in China

Western-originated cider/perry represents only a tiny fraction of the total alcoholic drinks market in China in volume terms. It is less popular in China, because it faces fierce competition from RTDs and sparkling wine, which also offer sweet ...

Jun 2015 | US$990 | Pages: 33 | Add to cart | View details

Country Report

Alcoholic Drinks in China

In 2014, slower volume growth was witnessed in alcoholic drinks compared to the volume CAGR of the review period. On one hand, GDP growth in China decreased to 7.4%, which approached the minimum value since 1990, hindering the development of many ...

Jun 2015 | US$2,100 | Pages: 98 | Add to cart | View details

Country Report

Rtds/High-Strength Premixes in China

RTDs/high-strength premixes, though taking up less than 0.1% sales value in the whole alcoholic drinks market in China, achieved significantly robust growth in 2014. The recession of the baijiu industry made investors’ capital turn to emerging ...

Jun 2015 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Spirits in China

Baijiu, as one of China’s unique spirits, enjoys a huge consumer base. However, due to the anti-extravagance campaign, the baijiu market has run into trouble since 2013. Coupled with a slowdown in the domestic economy, the baijiu industry is facing ...

Jun 2015 | US$990 | Pages: 48 | Add to cart | View details

Country Report

Wine in China

In 2014, wine saw a 3% rise in total volume sales, higher than that in 2013, which slightly declined. This is mainly because many wine companies adjusted their product portfolios to adapt to the market changes, though the economic downturn and the ...

Jun 2015 | US$990 | Pages: 48 | Add to cart | View details

Global Briefing

Health-based Beauty Resetting Industry Standards

The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new ...

Jun 2015 | US$1,325 | Pages: 42 | Add to cart | View details
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