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Market Research on China

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Euromonitor China reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Baby and Child-Specific Products in China

Due to its increasingly ageing population, China started to loosen its decades-long one-child policy at the end of 2013, allowing parents who are the only child in their family to have a second child. It finally introduced a two-child policy at the ...

Apr 2016 | US$990 | Pages: 31 | Add to cart | View details

Country Report

Bath and Shower in China

In line with improving standards of living and rising purchasing power, Chinese consumers in 2015 sought better quality bath and shower products. The category also benefited from increasing awareness of personal hygiene. Many locals traded up from ...

Apr 2016 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Colour Cosmetics in China

Due to changing mindsets, more Chinese consumers have accepted wearing colour cosmetics on a daily basis so as to achieve a better personal image. More importantly, the category’s consumer base grew steadily over the review period to also include ...

Apr 2016 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Deodorants in China

Deodorants remained an underdeveloped category in China in 2015, with few consumers regularly using such products. As such, retail value sales were low. In spite of this, a group of loyal users underpinned the category’s steady value growth of 5%.

Apr 2016 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Depilatories in China

Consumers’ growing awareness of personal grooming underpinned the continued strong value growth of depilatories in 2015. However, due to the seasonal use of depilatories in China, usually in the summer, this category remained the smallest within ...

Apr 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Fragrances in China

In spite of the economic downturn and falling consumer confidence, fragrances continued to record strong current value growth of 7% in 2015. This was mainly because the category’s consumer base is relatively stable. Sales were also supported by ...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Hair Care in China

With rising disposable incomes and increasing awareness of personal grooming, more consumers in 2015 traded up to premium hair care products in China, in turn driving up average unit price. To meet these changing consumer demands, more high-end brand...

Apr 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Men's Grooming in China

Stable demand from men born in the 1980s and 1990s supported the robust current value growth of men’s grooming in 2015, especially basic toiletries and men’s hair care. As men’s grooming has only recently taken off in China, demand for ...

Apr 2016 | US$990 | Pages: 34 | Add to cart | View details

Country Report

Oral Care in China

Alongside increasing awareness of health and wellbeing and rising disposable incomes, oral care in 2015 also benefited from more domestic consumers being willing to spend more money on high-end and functional oral care products. Oral care products ...

Apr 2016 | US$990 | Pages: 30 | Add to cart | View details

Country Report

Beauty and Personal Care in China

Amidst the uncertain global economy and domestic economic downturn, the Chinese beauty and personal care market continued to record strong current value growth in 2015, driven by steady demand for hair care and oral care products as well as rising ...

Apr 2016 | US$2,650 | Pages: 124 | Add to cart | View details

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