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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Sweet and Savoury Snacks in China

In order to encourage consumers to buy sweet and savoury snacks, product innovation and variety is important offering both international and local flavours. To boost sales, manufacturers thus continued to launch new products to meet consumers’ ...

Jan 2015 | US$900 | Pages: 125 | Add to cart | View details

Country Report

Noodles in China

Representing 73% of retail value sales in 2014, instant noodles dominates overall noodles. Already strong sales and a huge consumer base resulted in growing maturity in this product area towards the end of the review period, however, with retail ...

Jan 2015 | US$900 | Pages: 126 | Add to cart | View details

Country Report

Pasta in China

Pasta has low product awareness among Chinese consumers, with value and volume sales thus remaining low. However, there was growing interest in Western lifestyles and cuisine during the review period, especially among young consumers. Pasta thus ...

Jan 2015 | US$900 | Pages: 118 | Add to cart | View details

Country Report

Sauces, Dressings and Condiments in China

There was growing interest in Western cuisine during the review period, with this being linked to the increasing acceptance of Western lifestyles. This trend is partly being fuelled by widening access to the internet and partly by the increasing ...

Jan 2015 | US$900 | Pages: 125 | Add to cart | View details

Country Report

Watches in China

The strengthened state censorship in 2013 of controlling gifts to authorities took the anti-corruption crackdown to a higher level and resulted in a severe decline in sales of high mechanical and analogue watches in China. As a result, consumers ...

Jan 2015 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Writing Instruments in China

Sales of writing instruments remained steady in 2014 as consumers posted consistent demand. However, lack of innovation and core technology continue to have an impact on the effective distribution and marketing of domestic products, even though the ...

Jan 2015 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Bags and Luggage in China

Retail value growth of bags and luggage decelerated slightly in 2014 compared to the previous year, mainly due to the continuous economic slowdown. Consumers became more conservative and price-sensitive in allocating their spending, especially when ...

Jan 2015 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Jewellery in China

Jewellery in China continued to record vigorous retail value growth in 2014, up 18%. This was mainly attributed to the rising disposable incomes, the growing middle-class population and continuous urbanisation, especially in lower-tier cities where ...

Jan 2015 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Personal Accessories in China

The personal accessories market in China is led by companies in gold jewellery, such as Chow Tai Fook Jewellery Group Ltd, Shanghai Lao Feng Xiang Co Ltd, Shanghai Lao Miao Gold Co Ltd and Chow Tai Seng Jewellery Co Ltd, due to Chinese consumer ...

Jan 2015 | US$1,100 | Pages: 66 | Add to cart | View details

Country Report

Biscuits in China

Demand for biscuits continues to be shaped by consumers becoming increasingly health conscious, with this factor constraining sales growth slightly towards the end of the review period. Current value sales and retail volume sales thus rose by 7% and ...

Jan 2015 | US$900 | Pages: 125 | Add to cart | View details
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