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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Air Treatment Products in China

The worsening air pollution in 2013 resulted in a surge in demand for air purifiers, with the strongest volume growth of 29%. The air quality in Beijing, for instance, recorded the worst PM 2.5 concentrations in history; that is, fine particulate ...

Mar 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Dishwashers in China

The penetration rate of dishwashers was only 1% in 2013; far below that of automatic washing machines, at 38%. This is mainly because there are many negative perceptions of dishwashers amongst Chinese consumers, including wasting water and ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Food Preparation Appliances in China

Affected by the industrial plasticisers scandal, consumers paid much more attention to food safety, and preferred healthy home-made food and beverages; this contributed to the dynamic growth of soy milk makers before 2011. However, after several ...

Mar 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Heating Appliances in China

Heating appliances enjoys high household ownership in the urban market in China, with steady demand from product replacement in high-tier cities and growing product penetration in lower-tier markets, such as rural areas. Product upgrading is another ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Home Laundry Appliances in China

Driven by the faster pace of life and the rising penetration of home laundry appliances in China, automatic washing machines continued to see robust volume growth of 11% in 2013, at the cost of semi-automatic washing machines, which saw an ...

Mar 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Irons in China

As the category became saturated, traditional irons, including steam irons and dry irons, kept losing share, although still accounted for a dominant combined 72% share of volume sales in 2013, down from 82% in 2008. On the other hand, steam ...

Mar 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Large Cooking Appliances in China

Integrated kitchen design is increasingly popular amongst Chinese households, in line with consumers’ rising demand for a better standard of living, along with rising disposable incomes. This new consumer trend has made built-in large cooking ...

Mar 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Microwaves in China

Microwaves boasts high household ownership in the urban market in China, with computerised microwaves representing the majority of volume sales in 2013. The steady volume growth momentum was supported by replacement demand in the urban market, as ...

Mar 2014 | US$900 | Pages: 48 | Add to cart | View details

Country Report

Consumer Appliances in China

Volume and value growth of consumer appliances picked up slightly in 2013, mainly thanks to the Green Household Appliances Subsidy and manufacturers’ aggressive promotions in terms of frequent new launches and price discounts to attract consumers. ...

Mar 2014 | US$2,400 | Pages: 147 | Add to cart | View details

Country Report

Personal Care Appliances in China

Benefiting from rising awareness of personal health and hygiene amongst local consumers, personal care appliances recorded healthy volume growth in 2013, with strong demand from lower-tier cities and the rural market, and replacement demand from ...

Mar 2014 | US$900 | Pages: 40 | Add to cart | View details
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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook