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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Small Cooking Appliances in China

Rice cookers maintained healthy volume growth of 8% and reached 48 million units in 2014, benefited from the popularity of induction heating rice cookers. Compared to traditional rice cookers, induction heating rice cookers heat the rice more ...

Mar 2015 | US$900 | Pages: 44 | Add to cart | View details

Global Briefing

Consumer Payments 2015: Trends, Developments and Prospects

Globally, the consumer payment market has more than doubled over the last decade to reach US$47 trillion in 2014. There are three main themes that will dominate the consumer payments storyline in 2015: driving financial card payment volume by ...

Mar 2015 | US$1,200 | Pages: 55 | Add to cart | View details

Global Briefing

New Product Developments in Other Tobacco Products and Vapour Devices

In many global markets, tax and manufacturer driven price increases on cigarettes are leading to growth in other tobacco products (OTP). Manufacturer innovation in the categories therefore often revolves around enhancing the viability of OTP as an ...

Mar 2015 | US$1,200 | Pages: 35 | Add to cart | View details

Country Report

Tea in China

Sales of premium tea witnessed a sharp drop due to the anti-corruption and anti-extravagance campaign initiated by the Chinese government in 2013 and the trend continued in 2014. More mid-range products which are moderately priced and simply-packaged...

Mar 2015 | US$900 | Pages: 36 | Add to cart | View details

Country Report

Coffee in China

In late 2013, Nestlé introduced the Dolce Gusto coffee machine, which was warmly welcomed by the market. Apart from the attractive prices of the machine and the coffee pods it uses, Dolce Gusto provides consumers with multi-flavoured, high-quality ...

Mar 2015 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Other Hot Drinks in China

As traditional drinks products in China, the category has a large consumer base which contributed to its continuous growth in 2014. However, the huge demand from consumers encouraged on-trade players, especially fast food companies, to introduce ...

Mar 2015 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Hot Drinks in China

In hot drinks, mid-market products are becoming the norm. In 2013, the central government implemented an anti-corruption and anti-extravagance campaign, which had a negative influence on premium hot drinks. In addition, increasing disposable incomes ...

Mar 2015 | US$1,900 | Pages: 54 | Add to cart | View details

Country Report

Apparel and Footwear Specialist Retailers in China

Fast fashion brands such as Uniqlo, Zara and H&M continued their robust market penetration in 2014, capturing more share from traditional and local apparel brands, represented by Metersbonwe, Jeanswest, Semir and Baleno. These fast fashion brands are...

Feb 2015 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Direct Selling in China

The direct selling channel expanded further in 2014, with the entry of two new players by the end of 2014, Orient Pharmaceutical and Shandong Sanzhu Fuer Pharmaceutical. These both focus on consumer healthcare products, with the former also marketing...

Feb 2015 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in China

The value growth of electronics and appliance specialist retailers started to improve from 2013, benefiting from the relevant authorities’ continuous subsidies on sales of electronic products, including televisions, air conditioners, refrigerators ...

Feb 2015 | US$900 | Pages: 37 | Add to cart | View details
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