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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Eye Care in China

Eye care continued its robust growth in both value and volume terms in China in 2012, thanks to growing consumer awareness and the effects of faster pace of life. According to China Internet Network Information Centre, by the end of 2012, internet ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Herbal/Traditional Products in China

Herbal/traditional products continued to record robust growth during 2012, with a value growth rate of 11%. Given the deep-rooted concept among Chinese public that herbal/traditional healthcare products are healthier and have fewer side effects than ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

NRT Smoking Cessation Aids in China

The Chinese government has made efforts to reduce smoking, such as banning smoking in public, and running campaigns to increase awareness of the harmful impact of smoking on health. However, there was still a substantial number of smokers in 2012, as...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Consumer Health in China

China’s consumer healthcare industry registered slower value sales growth in 2012 than in 2011, which was consistent with the general slowdown in most consumer goods industries in China, chiefly brought about by the continuing global economic ...

Apr 2013 | US$2,400| Add to cart | View details ›

Country Report

Sports Nutrition in China

Sports nutrition sales still showed an upward trend in 2012, although at a slightly slower rate than in previous years, by 15% in value, compared to 17% in 2011. The overall high growth was due to greater awareness of keeping fit and consciousness of...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Weight Management in China

Weight management saw robust growth in 2012, with current value growth of 9%, driven largely by the key product, slimming tea. Slimming tea was one of the first formats to be introduced into the weight management category. Compared to weight loss ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Wound Care in China

In 2012, under the influence of ongoing inflation in China, prices of raw materials and labour costs continued to increase; however, the average unit price of wound care products did not experience a significant increase. One reason is strong ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Vitamins and Dietary Supplements in China

Vitamins and dietary supplements experienced stable development during 2012, registering slightly lower current value growth rate than in the previous year. Thanks to the overall improvement of Chinese consumers’ self-care awareness and knowledge, ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in China

Bleach registers a relatively small consumer base in China, with value sales of only RMB113 million in 2012, representing a marginal percentage in the total home care value sales, the smallest of all categories. Consumers’ concern over bleach, such ...

Apr 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in China

Hand dishwashing takes an overwhelming value share in the total market, representing nearly 100% in 2012. The marginal existence of automatic dishwashing, currently only automatic dishwashing powders in the domestic market, is closely related to the ...

Apr 2013 | US$900| Add to cart | View details ›
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