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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Traditional Toys and Games in China

In traditional toys and games, products that encouraged children to participate in outdoor activities sold well in 2014. Outdoor and sport toys, radio/remote control toys and ride-on vehicles all benefited from this trend. Parents became increasingly...

Jul 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Video Games in China

Foreign manufacturers of static video game consoles, such as Microsoft (China) Pte Ltd, enjoyed further easing in the policy environment in China over the review period. In January 2014, the State Council of China removed the ban on foreign ...

Jul 2015 | US$990 | Pages: 28 | Add to cart | View details

Country Report

100% Home Delivery/Takeaway in China

The quickening pace of life and the ongoing urbanisation in China have resulted in Chinese consumers having less time for cooking at home and the increasing presence of varied foodservice outlets. More consumers are opting to dine out or choose home ...

Jul 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Cafés/Bars in China

Diversified development of cafés/bars in 2014 underpinned the category’s robust double-digit current value growth. On the one hand, the fast penetration of the Korean Wave fuelled the growth of cafés/bars with Korean origins, such as Caffebene ...

Jul 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Fast Food in China

The fast food channel in China, particularly chicken fast food and burger fast food, encountered something of a downturn towards the end of the review period due to the food safety scandals related to the leading brands, KFC (Yum! Restaurants China ...

Jul 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Full-Service Restaurants in China

With the strengthening network awareness among online surfers and offline foodservice operators in China, O2O (online to offline) internet foodservice, boosted the sales of full-service restaurants in 2014. On the one hand, full-service restaurant ...

Jul 2015 | US$990 | Pages: 36 | Add to cart | View details

Country Report

Consumer Foodservice in China

In spite of such negative factors as the Husi scandal, that is, expired and repackaged meat supplied by Shanghai Husi Food Co Ltd to renowned brands KFC and McDonald’s etc in 2014, as well as the anti-extravagance campaign introduced by the Central ...

Jul 2015 | US$2,100 | Pages: 118 | Add to cart | View details

Country Report

Self-Service Cafeterias in China

The self-service cafeterias channel is relatively new and uncommon within consumer foodservice in China, resulting in comparatively small value sales, as well as low outlet and transaction numbers, compared to other foodservice formats. However, the ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Street Stalls/Kiosks in China

Mainly driven by impulse purchases, street stalls/kiosks maintained strong value growth in 2014, benefiting from the diverse product/flavour offer, which encouraged purchases among passers-by. In addition, operators frequently marketed healthier and ...

Jul 2015 | US$990 | Pages: 20 | Add to cart | View details

Global Briefing

Ingredients Trends in Automatic Dishwashing

Automatic dishwashing is very dependent on developed countries, and given poor sales of dishwashers and economic fears, the category remains weak. The category has also had to overcome efficacy problems, following the removal of phosphates. However, ...

Jun 2015 | US$1,325 | Pages: 41 | Add to cart | View details

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