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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Breakfast Cereals in China

Breakfast cereals benefited both from increasingly hectic lifestyles and rising health awareness among consumers towards the end of the review period. A growing number of consumers are opting for breakfast cereals as a convenient and healthy ...

Jan 2015 | US$900 | Pages: 120 | Add to cart | View details

Country Report

Ice Cream in China

Ice cream benefited from rising disposable income levels during the review, which encouraged consumers to trade up within ice cream. Consumers of all income groups also became more willing to spend money on indulgent treats such as ice cream. ...

Jan 2015 | US$900 | Pages: 132 | Add to cart | View details

Country Report

Oils and Fats in China

There was increasing media coverage of food safety issues in China during the review period, with an especial focus on genetically modified food, Chinese consumers are thus increasingly cautious about using genetically modified soy oil, with public ...

Jan 2015 | US$900 | Pages: 127 | Add to cart | View details

Country Report

Snack Bars in China

Snack bars continued to have only low sales in China, mainly due to limited product awareness. Sales are thus hindered by a small consumer base, with sales being strongest among young urban women, and by a small number of brands. There was also ...

Jan 2015 | US$900 | Pages: 118 | Add to cart | View details

Country Report

Spreads in China

The review period saw a strong rise in consumers' health consciousness, with many consumers thus being attracted by healthier packaged food. Honey notably benefited from this trend, with a strong media focus on its health benefits attracting many, ...

Jan 2015 | US$900 | Pages: 120 | Add to cart | View details

Country Report

Baked Goods in China

Baked goods benefited from the rapid expansion of artisanal bakeries within food/drink/tobacco specialists towards the end of the review period. This resulted in consumers becoming more likely to opt for fresh baked goods such as cakes and bread. ...

Jan 2015 | US$900 | Pages: 125 | Add to cart | View details

Country Report

Bakery in China

Artisanal players dominate baked goods and accounted for 73% retail value share in 2014, down by a percentage point on the previous year. Unpackaged/artisanal baked goods are mostly sold through bakeries, which offer constant innovations in terms of ...

Jan 2015 | US$1,900 | Pages: 142 | Add to cart | View details

Global Briefing

Emerging Markets: Overview and Growth Opportunities in Non-Grocery and Non-Store Channels

Demographic changes in emerging markets are strongly impacting the way consumers shop. Retailers have to adapt accordingly to cater to a new aspirational middle class, with access to higher levels of discretionary spending. This briefing assesses the...

Jan 2015 | US$1,200 | Pages: 41 | Add to cart | View details

Country Report

Eyewear in China

Explanations of words and/or terminology used in this report are as follows:

Dec 2014 | US$1,100 | Pages: 37 | Add to cart | View details

Country Report

Spectacles in China

The anti-corruption crackdown carried out by the Xi administration starting in late 2012 continued to have residual effects in 2014 in its impact on sales of high-end spectacles, particularly in the sales of high-end sunglasses. However, underpinned ...

Dec 2014 | US$900 | Pages: 23 | Add to cart | View details

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