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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Retail Tissue in China

A price war and various promotional campaigns resulting from overcapacity continued to greatly affect value sales of retail tissue in 2014. Retail tissue in China remains a highly fragmented market with many local manufacturers, whose products are ...

May 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Wipes in China

Wipes witnessed current value growth of 13% in 2014, which was slightly slower than the 14% seen in 2013. One explanation was that the two largest product categories, namely general purpose wipes and baby wipes, had become mature after years of ...

May 2015 | US$990 | Pages: 41 | Add to cart | View details

Country Report

Sanitary Protection in China

In April 2014, 10 brands of sanitary towels including Whisper and Sofy were tested, and all were found to contain fluorescent agents, which immediately became the hottest topic among female consumers. A number of experts explained that adding ...

May 2015 | US$990 | Pages: 38 | Add to cart | View details

Global Briefing

Luxury Goods in Asia Pacific: What Happens When the Good Times Stall?

Luxury goods have flourished in Asia Pacific for more than a decade, spurred on by booming economies, surging retail investment and an increasingly aspirational middle class. However, the good times have started to stall. China has clamped down on ...

May 2015 | US$1,325 | Pages: 48 | Add to cart | View details

Country Report

Apparel Accessories in China

Apparel accessories increased steadily by 9% in current retail value terms in China in 2014, mainly contributed by rising disposable incomes which led consumers to trading up to more premium and even luxury apparel accessories. With consumers’ paying...

May 2015 | US$990 | Pages: 16 | Add to cart | View details

Country Report

Childrenswear in China

Previous adult clothing brands rapidly ventured into childrenswear, valuing the category’s adequate growing potential underpinned by a large number of newborns and parents’ high willingness to pay extra for high-quality childrenswear in China. For ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Footwear in China

The sporty style enjoyed a strengthened presence among women’s footwear in 2014, jointly driven by the mounting investment from manufacturers and maturing healthcare awareness of Chinese females. For example, adidas, when marketing its whole women’s ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Hosiery in China

Improving personal incomes of female consumers in China created higher and more diversified demand for sheer hosiery. Firstly, Chinese female consumers started to pay attention to more comprehensive aspects of sheer hosiery, especially products with ...

May 2015 | US$990 | Pages: 22 | Add to cart | View details

Country Report

Jeans in China

Retail value sales of jeans in China registered healthy current value growth of 9% in 2014, driven by the continuously increasing comfort and fashion designs. With consumers, especially the young generation, pursuing the latest international fashion ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Menswear in China

In 2014, menswear increased by 7% in current retail value terms to reach CNY521 billion, as Chinese men paid more attention to personal appearance and fashion trends as well as showing a stronger preference for apparel with the improving positive ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

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