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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Refrigeration Appliances in China

Penetration of fridge-freezers is the highest amongst all major appliances in China, at 64% in 2013. As such, new market demand from rural areas remained the strong growth engine for overall refrigeration appliances in the review period, in addition ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Country Report

Small Cooking Appliances in China

Thanks to improving living standards, high-end and intelligent products are able to meet consumers’ changing needs. Manufacturers of small cooking appliances are making great efforts to develop new products which are user-friendly and technologically...

Mar 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in China

Taking into consideration the habit amongst Chinese consumers of drinking boiled water and hot tea, kettles are considered essential by many Chinese households. With a low price, high usage and automatic shut-off mechanism, kettles have become ...

Mar 2014 | US$900 | Pages: 53 | Add to cart | View details

Country Report

Vacuum Cleaners in China

Handheld vacuum cleaners, upright vacuum cleaners and robotic vacuum cleaners enjoyed rapid volume growth in 2013, thanks to consumers’ growing demand for high-end products. Robotic vacuum cleaners are particularly popular amongst consumers due to ...

Mar 2014 | US$900 | Pages: 49 | Add to cart | View details

Country Report

Analgesics in China

Analgesics maintained stable current value growth in 2013, mainly driven by the fast-growing greying population in China, who often suffer from various age-related pains. Meanwhile, time-pressed white collar workers are facing mounting pressure from ...

Mar 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Calming and Sleeping in China

Recent years saw the stable value growth of calming and sleeping in China, mainly due to the mounting pressure from life and work, particularly on the part of urban dwellers with a faster pace of life. On the other hand, the greying population was ...

Mar 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in China

New cases of bird flu in China, especially H7N9 and H5N1, which affected many provinces, including major cities such as Shanghai and Beijing in early 2013, boosted the demand for cough, cold and allergy (hay fever) remedies, resulting in robust ...

Mar 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Dermatologicals in China

Dermatologicals in China experienced healthy value growth in 2013, underpinned by seasonal and regional demand. Usually the second and third quarters of the year mark the peak seasons, when people in the south are more likely to need antifungals due ...

Mar 2014 | US$900 | Pages: 42 | Add to cart | View details

Country Report

Digestive Remedies in China

Digestive remedies is a relatively mature OTC category in China, with advertising playing an important role in boosting brand and product awareness amongst local consumers. Motilium from Xian Janssen Pharmaceutical still held a strong position in the...

Mar 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Herbal/Traditional Products in China

Due to the long presence of herbal/traditional products in the market, consumers have developed a preference for such products, mainly due to their fewer side-effects and mild product nature. On the other hand, manufacturers have made great efforts ...

Mar 2014 | US$900 | Pages: 54 | Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook