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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Jeans in China

Retail value sales of jeans in China registered healthy current value growth of 9% in 2014, driven by the continuously increasing comfort and fashion designs. With consumers, especially the young generation, pursuing the latest international fashion ...

May 2015 | US$990 | Pages: 25 | Add to cart | View details

Country Report

Menswear in China

In 2014, menswear increased by 7% in current retail value terms to reach CNY521 billion, as Chinese men paid more attention to personal appearance and fashion trends as well as showing a stronger preference for apparel with the improving positive ...

May 2015 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Apparel and Footwear in China

Apparel and footwear performed well in 2014 and witnessed healthy growth in current retail value terms. This was mainly attributable to rising disposable incomes and the growing focus on personal appearance on different occasions. However, the ...

May 2015 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

Sportswear in China

Leading domestic sportswear brands, represented by Anta, enjoyed a recovery in performance in 2014. Suffering from high inventory levels and declining in net profit margins, which were caused by blind expansion in previous years, leading domestic ...

May 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Womenswear in China

Womenswear witnessed current value growth of 8% to achieve CNY750 billion in 2014, driven by women’s growing purchasing power. On the other hand, female consumers became spoilt for choice with the continuous introduction of various international ...

May 2015 | US$990 | Pages: 34 | Add to cart | View details

Global Briefing

Apparel and Footwear in 2015: Trends, Developments and Prospects

The global apparel and footwear market delivers steady performance despite softer growth in China and much weaker outlook in Russia and Brazil. Meanwhile, a sustained recovery in Western Europe remains elusive and improving economies are yet to ...

May 2015 | US$1,325 | Pages: 42 | Add to cart | View details

Country Report

Packaging Industry in China

Total packaging in China experienced steady volume growth in 2014. This was driven by stronger market demand for healthier food and beverages, such as RTD tea and yoghurt, usually packaged in rigid plastic and liquid cartons, as well as trendier ...

May 2015 | US$2,100 | Pages: 38 | Add to cart | View details

Global Briefing

Positioning Jewellery Portfolio and For Future Growth

Jewellery contributes a majority of global personal accessories sales in 2015, and often dominates industry growth rates due to its fluctuating unit prices. However, the variety in local dynamics of real and costume jewellery markets around the world...

May 2015 | US$1,325 | Pages: 29 | Add to cart | View details

Country Report

Beauty and Personal Care Packaging in China

Rigid plastic continued to take the lion’s share among the total pack types in beauty and personal care in 2014, accounting for 41%, owing to its versatility as a pack type: Light, handy, yet solid. It is the most widely used pack type among all ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details

Country Report

Home Care Packaging in China

Large packs of home care products, including 4,000g and 5,000g for powder detergents and 1,000ml-4,400ml for liquid detergents, recorded robust volume growth, owing to comparatively lower unit price of bulk purchases, appealing to price-sensitive ...

May 2015 | US$990 | Pages: 27 | Add to cart | View details
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