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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Bath and Shower in China

Bath and shower registered current value growth of 6% in 2013, to reach retail sales of RMB19 billion. The healthy performance was led by companies’ further penetration into rural areas. Given higher exposure to bath and shower products, rural ...

May 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Colour Cosmetics in China

Given the sluggish economic growth, colour cosmetics continued to record solid performance in 2013, due to the continuous efforts in consumer education and product promotion. Unlike in the West, most women in China historically did not wear make-up ...

May 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Deodorants in China

Value growth of deodorants in China in 2013 slowed slightly compared with 2012. With retail sales of RMB614 million, deodorants remained a niche category with a small consumer base. Despite the fact that deodorants can remove unwanted body odour in ...

May 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Depilatories in China

Growth in the overall depilatories category continued its downward trend since 2011, with current value growth of 6% in 2013. The general economic slowdown may reduce consumers’ willingness to spend and may decelerate the expansion of depilatories ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Fragrances in China

The entire fragrances category contributed RMB5 billion to the overall beauty and personal care market in 2013, increasing at a healthy rate of 9% over 2012. However, compared with other categories such as skin care and hair care, the market was ...

May 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Hair Care in China

Expansion of hair care value sales slowed in 2013, despite consumers responding actively to new launches and maintaining their purchasing enthusiasm. Rising hygiene awareness, improved living standards and a more diversified and specifically-focused ...

May 2014 | US$900 | Pages: 65 | Add to cart | View details

Country Report

Men's Grooming in China

With the growing awareness of using gender-specific beauty and personal care products among male consumers in China, in addition to rising incomes, men’s grooming recorded vigorous value growth in 2013. The enormous market potential of men’s grooming...

May 2014 | US$900 | Pages: 59 | Add to cart | View details

Country Report

Sets/Kits in China

Due to the growing trend for business travel and tourism, value sales of sets/kits in China reached RMB12 billion in 2013, registering 14% current terms growth over 2012. Unlike regular pack sizes, which are inconvenient to carry on business trips, ...

May 2014 | US$900 | Pages: 51 | Add to cart | View details

Country Report

Other Hot Drinks in China

Over the review period, Chinese consumers gradually paid more attention to their health, which helped to create continued stable demand for other hot drinks, particularly other plant-based hot drinks. Products with soybeans, oatmeal, walnuts and ...

May 2014 | US$900 | Pages: 40 | Add to cart | View details

Country Report

Hot Drinks in China

In 2013, the overall slowdown in the domestic economy left a negative impact on the total volume growth of hot drinks in China. Soft drinks are the main competitor of hot drinks. The long-lasting hot summer in 2013 provided more opportunities for ...

May 2014 | US$1,900 | Pages: 65 | Add to cart | View details

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