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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Oral Care in China

Oral care registered a slight decrease in value growth from 10% in 2012 to 9% in 2013, yet was still fuelled by strong consumer demand. The effectiveness of alleviating the pain of bleeding gums and periodontitis was highlighted by consumers when ...

May 2014 | US$900 | Pages: 56 | Add to cart | View details

Country Report

Beauty and Personal Care in China

Beauty and personal care maintained its strong current value growth in 2013, benefited by growing household income and rising awareness of personal appearance and wellbeing among Chinese consumers. Oral care, hair care and bath and shower, daily ...

May 2014 | US$2,400 | Pages: 155 | Add to cart | View details

Country Report

Skin Care in China

Active new launches in skin care are one of the important factors that fuelled value growth in 2013. Manufacturers managed to address consumers’ desire for younger and more beautiful skin with the incorporation of high-tech ingredients or plant ...

May 2014 | US$900 | Pages: 68 | Add to cart | View details

Country Report

Sun Care in China

In 2013, sun care achieved current value growth of 9% and reached value sales of RMB4 billion. The stable growth rate may be partly due to the hot weather in summer and people’s growing awareness of the need to protect their skin from harmful ...

May 2014 | US$900 | Pages: 55 | Add to cart | View details

Country Report

Baby and Child-Specific Products in China

Compared with other beauty and personal care categories, baby and child-specific products maintained its double-digit growth of 17% in 2013. Amid the economic downturn and increasingly saturated markets in first- and second-tier cities, the strong ...

May 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Bath and Shower in China

Bath and shower registered current value growth of 6% in 2013, to reach retail sales of RMB19 billion. The healthy performance was led by companies’ further penetration into rural areas. Given higher exposure to bath and shower products, rural ...

May 2014 | US$900 | Pages: 57 | Add to cart | View details

Country Report

Colour Cosmetics in China

Given the sluggish economic growth, colour cosmetics continued to record solid performance in 2013, due to the continuous efforts in consumer education and product promotion. Unlike in the West, most women in China historically did not wear make-up ...

May 2014 | US$900 | Pages: 67 | Add to cart | View details

Country Report

Deodorants in China

Value growth of deodorants in China in 2013 slowed slightly compared with 2012. With retail sales of RMB614 million, deodorants remained a niche category with a small consumer base. Despite the fact that deodorants can remove unwanted body odour in ...

May 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Depilatories in China

Growth in the overall depilatories category continued its downward trend since 2011, with current value growth of 6% in 2013. The general economic slowdown may reduce consumers’ willingness to spend and may decelerate the expansion of depilatories ...

May 2014 | US$900 | Pages: 45 | Add to cart | View details

Country Report

Fragrances in China

The entire fragrances category contributed RMB5 billion to the overall beauty and personal care market in 2013, increasing at a healthy rate of 9% over 2012. However, compared with other categories such as skin care and hair care, the market was ...

May 2014 | US$900 | Pages: 57 | Add to cart | View details

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