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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • Our China Country Briefings and China Country Profile provide in-depth medium term economic and consumer trend data and analysis.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Total: (489)



Country Report

Cigarettes in China

At the 2014 National Working Conference, the head of the State Tobacco Monopoly Administration (STMA) announced plans to try and further reduce smoking prevalence. In November 2014, draft legislation sparked fierce debate, proposing a ban on smoking ...

Aug 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Cigars in China

Cigars, which in China are traditionally viewed as luxury products in Western culture, posted strong growth in 2014 of 17% in volume terms. Cigar smokers in China tend to be more affluent people due to the category’s significantly higher unit prices....

Aug 2015 | US$990 | Pages: 23 | Add to cart | View details

Country Report

Smokeless Tobacco in China

Smokeless tobacco remained a negligible category in China in 2014, largely due to limited product availability and low consumer awareness.

Aug 2015 | US$990 | Add to cart | View details

Country Report

Smoking Tobacco in China

Smoking tobacco remained a niche category in China in 2014, primarily due to a small consumer base and few leading smoking tobacco brands. Some elderly smokers in underdeveloped areas continued to use smoking tobacco, while middle-aged or young ...

Aug 2015 | US$990 | Add to cart | View details

Country Report

Tobacco in China

2014 was widely seen as a significant year as China took further steps to control tobacco usage, largely via progressive anti-smoking legislation. At the end of 2013, all public officials were required to set a good example and were banned from ...

Aug 2015 | US$2,100 | Pages: 54 | Add to cart | View details

Country Report

Vapour Devices in China

Vapour devices, which were invented by the Chinese in 2004, maintained robust growth over 2005-2009. Initially positioned as effective products to help people quit smoking and thanks to heavy television advertising, vapour devices attracted much ...

Aug 2015 | US$990 | Pages: 20 | Add to cart | View details

Global Briefing

The Future of Surface Care in Modern Living: Asia Pacific – Japan and The Tigers

Surface care is projected to generate the second most value growth over 2014-2019 within the global home care industry, thanks to its essential status in consumers’ home care regimes. Almost half of value sales growth is set to be generated by Asia ...

Aug 2015 | US$1,325 | Pages: 56 | Add to cart | View details

Global Briefing

A New Era of Growth and Competition: Global Consumer Foodservice in 2015 and Beyond

Global consumer foodservice in 2015 can be characterised by strong growth at the global level, with significant competitive challenges in major markets. Operators struggled with changing consumer preferences, macroeconomic pressures, and the constant...

Aug 2015 | US$1,325 | Pages: 52 | Add to cart | View details

Country Report

Cat Food in China

With the increasing cat population and the rise of internet retailing, more imported brands of cat food entered into China in 2014 due to the opportunities for profit. Although the giant Mars Foods (China) Co continued to lead the category, the ...

Aug 2015 | US$990 | Pages: 26 | Add to cart | View details

Country Report

Dog Food in China

Both international and domestic players recorded buoyant growth within dog food in 2014, mainly because of the performance of new products within premium dog food that were in line with the health and wellness trend. Growth was also due to the rapid ...

Aug 2015 | US$990 | Pages: 27 | Add to cart | View details

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