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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Sports and Energy Drinks in China

Energy drinks in China experienced a surge in popularity over the review period and represents huge potential to attract more players to enter. Since Qili of Hangzhou Wahaha Group was successfully introduced in energy drinks in 2012, Fujian Dali Food...

Jun 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Apparel and Footwear in China

China’s macro economy continued to suffer decelerating growth in 2013, which had an adverse impact on the growth of apparel and footwear. Under the less favourable economic conditions, consumers became more conservative and price-sensitive when ...

May 2014 | US$1,900 | Pages: 95 | Add to cart | View details

Country Report

Health and Wellness in China

Health and wellness food and beverages saw healthy off-trade value growth in 2013, supported by increasing demand for health and nutrition. Health and wellness food and beverages were preferred to regular food and beverages, especially in first-tier ...

May 2014 | US$1,900 | Pages: 94 | Add to cart | View details

Country Report

Footwear in China

Footwear witnessed slower value growth of 10% in 2013 to reach RMB321 billion, mainly due to the slowdown in China’s economic growth. Impacted by the slowdown in GDP growth in 2013, consumers were more conservative in their spending, cutting back on ...

May 2014 | US$900 | Pages: 37 | Add to cart | View details

Country Report

Apparel Accessories in China

The growth of apparel accessories dampened in 2013 with retail value rising 9% compared with 13% in 2012, mainly due to the economic slowdown in China. In addition, some apparel accessories such as gloves and hats/caps are limited in terms of when ...

May 2014 | US$900 | Pages: 20 | Add to cart | View details

Country Report

Childrenswear in China

Since the years of the snake and the horse are quite auspicious to the Chinese in Chinese tradition, China’s birth rate maintained its dynamic trend in 2013 according to Euromonitor International’s socioeconomic data. The populations aged 0-3 years ...

May 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Hosiery in China

Compared with other apparel and footwear categories such as menswear and womenswear, hosiery was less adversely affected by the sluggish economy thanks to its affordable prices and products being necessities in consumers’ daily lives in China. ...

May 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Jeans in China

The economic slowdown continued to adversely affect the jeans market in China in 2013, resulting in a slowdown in retail value growth from 11% in 2012 to 9% in 2013. However, jeans still posted stronger retail value growth than outerwear, mainly ...

May 2014 | US$900 | Pages: 29 | Add to cart | View details

Country Report

Menswear in China

Menswear recorded a slowdown in retail value sales growth of 7% in 2013 compared with a review period CAGR of 11% due to the negative impact from decelerating economic development in China, resulting in weaker market demand and less expenditure on ...

May 2014 | US$900 | Pages: 35 | Add to cart | View details

Country Report

Sportswear in China

Negatively impacted by inventory issues due to the economic downturn in 2013 and over-ambitious outlet expansion by major players, most domestic sportswear players experienced sluggish performance and suffered huge losses, dragging down overall ...

May 2014 | US$900 | Pages: 26 | Add to cart | View details
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