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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Toilet Care in China

Product upgrading within toilet liquids drove overall toilet care to record healthy current value growth of 15% in 2014. Product upgrading in 2014 was mainly focused on two dimensions. Firstly, manufacturers gradually replaced the pungent smells of ...

May 2015 | US$1,000 | Pages: 36 | Add to cart | View details

Country Report

Fresh Food in China

The fresh food market experienced stable and continuing growth in 2014, which was similar to 2013. Although China’s macro economy and GDP growth slowed in 2014, which may lead to a slowdown of retail consumption, the increasingly rigid demand for ...

Apr 2015 | US$1,225 | Pages: 34 | Add to cart | View details

Country Report

Asian Speciality Drinks in China

Total volume sales of Asian speciality drinks grew by 15% in 2014. The category comprises only one type of drinks – RTD vinegar drinks. Although RTD vinegar drinks continued to gain popularity due to growing health awareness among consumers, the ...

Apr 2015 | US$1,000 | Pages: 35 | Add to cart | View details

Country Report

Bottled Water in China

As the economy grows and living standards improve, consumers are increasingly demanding with respect to water. The trend of trading up was evident over the review period. To cater to this demand, manufacturers restructured their product portfolios ...

Apr 2015 | US$1,000 | Pages: 47 | Add to cart | View details

Country Report

Carbonates in China

The two giants employed different strategies to develop cola carbonates and non-cola carbonates. On one hand, they engaged in new product development in non-cola carbonates to drive sales growth in 2014. Coca-Cola China Ltd cooperated with Schweppes,...

Apr 2015 | US$1,000 | Pages: 43 | Add to cart | View details

Country Report

Concentrates in China

Concentrates in China continued to see low acceptance as consumers with fast-paced lifestyles, especially in urban areas, are not willing to spend time diluting these products. Furthermore, due to the lack of consumer education, these products still ...

Apr 2015 | US$1,000 | Pages: 38 | Add to cart | View details

Country Report

Juice in China

Chinese consumers remained more orientated towards naturally healthy drinks such as bottled water and functional drinks such as sports drinks and energy drinks, with many young consumers regarding fruit juice as old-fashioned. Light-flavoured soft ...

Apr 2015 | US$1,000 | Pages: 49 | Add to cart | View details

Country Report

Soft Drinks in China

Chinese consumers continue to show interest in premium soft drinks. They perceive higher-priced products to contain higher-quality ingredients, especially in areas such as juice and bottled water, where interest in premium products is closely linked ...

Apr 2015 | US$2,100 | Pages: 104 | Add to cart | View details

Country Report

RTD Coffee in China

Over the review period RTD coffee gained popularity among consumers with increasingly busy lifestyles. Comparatively, RTD coffee is more convenient than instant coffee as there is no need to boil water before consumption – this adds to its ...

Apr 2015 | US$1,000 | Pages: 41 | Add to cart | View details

Country Report

RTD Tea in China

The number of hot days in the summer of 2014 was lower than is typical, which had a negative effect on growth in RTD tea as summer is the key sales season. Promotional efforts such as the “icy feeling” concept for green tea and ice tea all failed to ...

Apr 2015 | US$1,000 | Pages: 47 | Add to cart | View details

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