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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Tea in China

In the review period, the central government’s policy against corruption and using public funds to purchase premium goods as gifts negatively affected high-end tea, which is popular as gifts, resulting in the overall decelerating volume growth in ...

May 2014 | US$900 | Pages: 47 | Add to cart | View details

Country Report

Coffee in China

The rising coffee culture as well as the popularity of coffee shops in the first and second tier cities helped to boost the performance of coffee in the review period. Instant coffee already has fixed consumer groups in developed cities due to ...

May 2014 | US$900 | Pages: 41 | Add to cart | View details

Country Report

Incontinence in China

The rise of domestic players was one of the key drivers of incontinence products over the review period. With relatively low-priced products and distribution focused on lower-tier areas, domestic manufacturers witnessed rapid growth over the review ...

Apr 2014 | US$900 | Pages: 38 | Add to cart | View details

Country Report

Nappies/Diapers/Pants in China

As a result of the strong growth potential of nappies/diapers/pants in China, new entrants were seen in 2013. For example, Lock & Lock, a manufacturer of household items, cooperated with KleanNara to introduce the Hello Babe diaper line. Among the ...

Apr 2014 | US$900 | Pages: 39 | Add to cart | View details

Country Report

Tissue and Hygiene in China

Double-digit current value sales growth was witnessed by retail tissue and hygiene in 2013, mainly driven by climbing household income levels and increasing awareness of health and hygiene amongst local consumers. The frequent usage of tissue and ...

Apr 2014 | US$2,400 | Pages: 89 | Add to cart | View details

Country Report

Retail Tissue in China

As tissue products were already established as daily necessities for nearly every Chinese consumer by the end of the review period, rising per capita consumption in volume terms, as a result of relatively low unit prices, was the main contributor to ...

Apr 2014 | US$900 | Pages: 46 | Add to cart | View details

Country Report

Wipes in China

In the second half of 2013, a product quality survey in Beijing revealed that some wipes contained excessive germs. A number of editorial reports had previously indicated that some wipes do not achieve sterilisation as claimed. As a result of this, ...

Apr 2014 | US$900 | Pages: 43 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in China

Increasingly fierce competition and overcapacity amongst tissue manufacturers greatly affected the value sales growth of AFH tissue in 2013. All AFH tissue categories saw slower value sales growth in 2013, compared to the CAGRs seen over the review ...

Apr 2014 | US$900 | Pages: 32 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in China

As one of the niche categories in retail hygiene, cotton wool/buds/pads experienced strong retail value sales growth in 2013, mainly driven by product segmentation, initiated by manufacturers faced with changing consumer demand. For example, a wide ...

Apr 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Sanitary Protection in China

Standard towels without wings witnessed a further significant decline in retail volume and value sales in 2013. With both standard towels with wings and ultra-thin towels seeing ongoing innovation, standard towels without wings gradually came to be ...

Apr 2014 | US$900 | Pages: 40 | Add to cart | View details
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