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 Market Research for China

Euromonitor publishes reports on industries, consumers and demographics in China.

  • Industry specific reports offer insight into market size and market share in China; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in China report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • China in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our China statistics factfile.

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Country Report

Contact Lenses in China

With more events and media articles aiming to enhance eye protection knowledge among the mass population, more people are becoming better informed when choosing contact lenses. As a result, consumers value convenience and hygiene concerns more ...

Dec 2014 | US$900 | Pages: 20 | Add to cart | View details

Global Briefing

Drinking Milk Products: Developing a Two-tier Growth Strategy for Success

Future growth for drinking milk products (DMP) lies in a two-tier strategy. First, in mature regions such as Western Europe, adding value to DMP in terms of nutrition, lifestyle or traceability, allows for expenditure on DMP to increase while volumes...

Dec 2014 | US$1,200 | Pages: 39 | Add to cart | View details

Global Briefing

Global Dairy Packaging: Winning New Markets with the Right Format

Dairy, the largest category for food packaging, records 4% volume growth globally over 2014 to 475 billion units. By 2018, a wealth of opportunities in dairy should include liquid cartons and HDPE bottles rising alongside milk consumption in China. ...

Dec 2014 | US$1,200 | Pages: 36 | Add to cart | View details

Global Survey Report

Consumer Types: China

Passport Survey explores the preferences and behaviours of five consumer types in China across several topic areas including: personal traits, healthy living, shopping and green influences, technology, and eating and drinking. Results are based on ...

Dec 2014 | US$1,500 | Pages: 52 | Add to cart | View details

Global Briefing

Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities

As the availability of cheaper alternatives and health and environmental concerns plague processed meat sales, remaining competitive becomes more important than ever. In this challenging environment, how well leading players engage with the tastes ...

Dec 2014 | US$1,200 | Pages: 34 | Add to cart | View details

Global Briefing

Mobile Phone Demand in Detail: Uncounted, New and Replacement Sales

Smartphones have emerged to become the biggest volume and value sales driver within consumer electronics. However, volume sales have started to slow down as the pool of first time buyers across many of the largest emerging markets has become smaller....

Dec 2014 | US$1,200 | Pages: 28 | Add to cart | View details

Global Briefing

The Impact of Demographics and Income on Toys Spending

Although the world’s child population has been declining, this will be a short-lived phenomenon. The trend towards smaller families in many markets ties in with other cultural and income shifts that actually stand the global toys market in good ...

Dec 2014 | US$1,200 | Pages: 22 | Add to cart | View details

City Review

Sarajevo City Review

Sarajevo is a prime economic centre in Bosnia and Herzegovina, contributing over one-fifth of the national GDP and home to 11% of the country's population. The 1984 Winter Olympics marked the city's glory days, while the siege in the 1990s undermined...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

City Review

Shenzhen City Review

With a population of 10.6 million and GDP of US$204 billion in 2012, Shenzhen is the fifth-largest city in China and a major city in the south of Guangdong Province. Shenzhen is home to China's first Special Economic Zone, which has given a major ...

Nov 2014 | US$650 | Pages: 22 | Add to cart | View details

Global Briefing

Soft Drinks Global Corporate Strategy

Coca-Cola continues to lead global soft drinks comfortably, overshadowing PepsiCo in geographic spread, category development and brand-building. Coca-Cola has made an equity investment in Keurig Green Mountain and plans to acquire a minority stake in...

Nov 2014 | US$1,200 | Pages: 52 | Add to cart | View details

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