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Market Research on China

Euromonitor International publishes the worlds' most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in China.

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Euromonitor China reports also cover: retailing, consumer food service, ingredients, institutional channels, luxury goods, personal care, health and wellness products, nutrition, tobacco and consumer electronics.

In addition we can provide in-depth data and statistics on: consumer lifestyles, income and expenditure, population, cities, households, the digital consumer, economy, finance and trade.

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Country Report

Sanitary Protection in China

In 2014, the Chinese disposable hygiene products industry kept growing, whilst the trend to transform and upgrade was obvious. Sanitary protection in China witnessed retail value sales growth of 8% in 2015, slower than the CAGR recorded over the ...

Mar 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Wipes in China

To satisfy consumers’ various demands, products began to be equipped with more and more functions in spite of disinfection and sterilisation. For example, the brand EC by Kingdom Marketing Services has launched a new series of wipes with moisture ...

Mar 2016 | US$990 | Pages: 35 | Add to cart | View details

Country Profile

China: Country Profile

The economy will continue to slow in 2016. Policy makers intend to rely on a demand-side stimulus to offset the current slowdown. Domestic demand is the main driver. Growth in the service sector helps to offset a fall in investment and sluggish ...

Mar 2016 | US$150 | Pages: 10 | Add to cart | View details

Country Report

Apparel and Footwear in China

The apparel and footwear market in China experienced single-digit growth in value terms in 2015. In an environment where the overall economy is sluggish and consumer sentiment is weak, with changing consumer behaviour and rapidly evolving channels, ...

Mar 2016 | US$2,100 | Pages: 92 | Add to cart | View details

Country Report

Sportswear in China

In 2015, supported by the favourable national policy towards the sports industry and increasing consumer desire to lead healthy lifestyles, the passion for sports participation remained unabated among Chinese consumers and continued to spur overall ...

Mar 2016 | US$990 | Pages: 21 | Add to cart | View details

Country Report

Womenswear in China

Womenswear recorded current value growth of 7% in 2015, to achieve sales of CNY834 billion. Since the economic downturn has undermined consumer confidence and purchasing intention, the high-end market has given way to the mass market. Thus fast ...

Mar 2016 | US$990 | Pages: 32 | Add to cart | View details

Country Report

Apparel Accessories in China

Apparel accessories saw stable current value growth of 6% in 2015, reaching CNY158 billion. Lower current value growth than in 2014 was due to the negative influence of the economic downturn. However, consumers continued to search for stylish apparel...

Mar 2016 | US$990 | Pages: 20 | Add to cart | View details

Country Report

Footwear in China

Most footwear retailers are facing enormous challenges due to slow growth and margin erosion in 2015. On the one hand, China’s gross domestic product (GDP) growth slowed further and consumer sentiment is weak. Moreover, the e-commerce channel ...

Mar 2016 | US$990 | Pages: 24 | Add to cart | View details

Country Report

Hosiery in China

Hosiery witnessed stable current value growth of 3% in 2015, to reach CNY95 billion. Given affordable prices and its indispensable status, hosiery was not seriously affected by the economic downturn unlike many categories in apparel. However, hosiery...

Mar 2016 | US$990 | Pages: 18 | Add to cart | View details

Country Report

Jeans in China

Jeans registers stable current value growth of 5% in 2015, reaching sales of CNY76 billion. A traditional fashion item possessing the features of versatility, never being outdated and always vibrant, jeans manufacturers make continuous efforts at ...

Mar 2016 | US$990 | Pages: 25 | Add to cart | View details
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