43 pages, Feb 2016
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2015 was another good year for Lindt, which outperformed its key competitors. Its strategy remains pragmatic, focusing on markets where consumers already eat high volumes of chocolate, rather than emerging markets. This will remain the case for some time, and may come at the expense of slow growth in China and India. The company can boost its presence in these markets via its own stores, targeting wealthier urban consumers. Elsewhere, it needs to expand its impulse portfolio to gain market share
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