Within tablets, Mondelez’s brand Milka and Pibamour’s Ritter Sport implemented important point-of-sale marketing strategies (and investments) in 2022-2023 and have so far reaped significant benefits. In the case of Milka (and Mondelez in general), the strategy also includes testing several package sizes, flavours, and promotions, including, for the first time for Mondelez in Chile, seasonal products imported just for Easter, Halloween, and the Christmas period.
A significant degree of premiumisation took place in Chilean chocolate confectionery between mid-2020 and mid-2022, when the future was uncertain and local consumers found themselves in desperate need of indulgence, especially as they had access to additional funds. Naturally, premiumisation decelerated as soon as economic conditions began to deteriorate in the second half of 2022, although this was not the case for private label.
As a relatively stable higher-income country with a population appreciative of chocolate confectionery, Chile constitutes one of the most attractive markets in the region (limited perhaps only by its size, which is significantly smaller than Brazil, Mexico, and Argentina), resulting in new players, brands, and products constantly emerging. This phenomenon was exacerbated by the demand boom and supply chain challenges that took place during 2020-2022.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!