Chocolate confectionery is considered a saturated category in Lithuania, with intense competition among well-developed brands limiting the entrance of new brands over the forecast period. Consumers are used to eating chocolate on indulgence occasions and are accustomed to the huge variety of products offered.
Vilniaus Pergale AB and Ruta UAB are two major local producers of chocolate confectionery, which are expected to focus on premium lines in the years ahead. Vilniaus Pergale has a strong advantage in boxed assortments, bags and pouches and cheaper tablets.
Countlines is considered the main on-the-go snacking option in chocolate confectionery. It is very popular in Lithuania and has regained its position following the losses caused by the COVID-19 pandemic in 2022-2023.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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