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Country Report

Romania Flag Chocolate Confectionery in Romania

| Pages: 38

Price: US$990

About this Report

Executive Summary

TRENDS

  • Chocolate confectionery continues to be considered an unnecessary and sophisticated product by the majority of the population. This is the main reason why in 2015 Romania is expected to register low consumption value of chocolate confectionery with only US$16 per capita. Multinational companies dominate the local market. In previous years, some of them closed or decreased the activity in their domestic production facilities. In this context, the consumption is covered by the remaining local manufacturers and through the continuously increasing imports.

COMPETITIVE LANDSCAPE

  • Mondelez and Kandia Dulce remain the leading Romanian chocolate confectionery players in 2015, with value shares of 27% and 22% expected respectively, almost unchanged from 2014. Both companies hold strong positions due to their recognisable brands, such as Milka and Poiana for the leader Mondelez and Rom and Kandia for the main follower Kandia Dulce. Their activity in the implementation of new products and strong investments in advertising work as a solid driver. Their offerings are varied and broadly available and are price positioned to reach different groups of consumers, which allows them to maintain strong market positions. Kandia Dulce also benefits from its long tradition in chocolate confectionery and its image as being one of the few remaining domestic producers, despite being owned by an international company.

PROSPECTS

  • The economic recovery is expected to become more and more visible in the growth value of the overall domestic consumption. This is predicted to be transferred also to chocolate confectionery, which is expected to see a positive development during the forecast period. A penetration of new consumer groups, an increase of consumption from the current customers and a migration to products higher positioned in price and quality as a result of the sophistication of preferences can be foreseen.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Romania?
  • What are the major brands in Romania?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Chocolate Confectionery in Romania - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

Chocolate Confectionery in Romania - Company Profiles

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mega Image SRL: Key Facts
  • Summary 2 Mega Image SRL: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Mega Image SRL: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Mega Image SRL: Competitive Position 2014

Nestlé Romania SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Romania SRL: Key Facts
  • Summary 6 Nestlé Romania SRL: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Romania SRL: Competitive Position 2015

Packaged Food in Romania - Industry Context

EXECUTIVE SUMMARY

Sales of packaged food record growth in 2015

Reduction of VAT stimulates consumption

Artisanal accounts for the biggest sales in 2015

Modern grocery retailers control sales

Forecast performance remains impacted by low purchasing power

KEY TRENDS AND DEVELOPMENTS

The fiscal relaxation in 2015 positively affects sales of packaged food

Low available incomes affect sales

Contribution of the rural area to sales of packaged food retains potential

Expansion of modern retailers supports sales of packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Chocolate Confectionery
    • Bagged Selflines/Softlines
    • Boxed Assortments
      • Standard Boxed Assortments
      • Twist Wrapped Miniatures
    • Chocolate with Toys
    • Countlines
    • Seasonal Chocolate
    • Tablets
    • Other Chocolate Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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