Chocolate confectionery in Serbia is expected to experience fairly stable volume growth during the forecast period thanks to its enduring popularity among Serbian consumers. The return to pre-pandemic lifestyles will continue to support demand, especially in the case of on-the-go and impulse purchases.
During the forecast period, Serbians are expected to remain price sensitive and will consequently pay more attention to the prices of the chocolate confectionery they buy. In some cases, this will facilitate a switch towards private label offerings, which offer similar levels of product quality.
The distribution of chocolate confectionery is expected to continue to shift towards modern grocery retail formats, such as discounters and convenience stores, at the expense of small local grocers, over the forecast period. While sales of chocolate confectionery through e-commerce are likely to continue to grow, this will be at a slower pace than in previous years, as consumers return to their “normal” pre-pandemic shopping behaviours.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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