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Company Profile

Cía Cervecerías Unidas SA in Alcoholic Drinks

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Cía Cervecerías Unidas SA delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Cía Cervecerías Unidas SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cía Cervecerías Unidas SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cía Cervecerías Unidas SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Solid financial performance in 2011

Earnings dominated by beer sales

SWOT: Cía Cervecerías Unidas SA

Strategic objectives and challenges

Competitive Positioning

CCU’s performance: Global comparison

Minor player in the highly consolidated beer market

E&J Gallo becomes the leading global wine company in 2011

Wine becomes even more fragmented

Potential acquisition target

Market Assessment

Main focus on the Chilean market

Global wine growth driven by Asia Pacific

Reliance on still light grape wine

Category and Geographic Opportunities

Need to increase focus on premium lager in Chile

Premiumisation offers value growth in Argentina

Strong beer consumption growth in other Latin American markets

Opportunities in imported premium lager

Major player in still light grape wine in Latin America

Weak growth prospects in wine in Chile

Significant growth potential in Brazil

Consider entering other sparkling wine in Latin America

Growing wine import and premiumisation in the US

Concha y Toro strengthens its position in the US

Increase focus on brand-building in Western Europe

Strong still light grape wine growth in Asia Pacific

Still light grape wine set to conquer in China

Leading the cider/perry market in Latin America

Extending spirits portfolio in Chile

Brand Strategy

Increasing focus on premium brands

Operations

Operational review

Recommendations

Premium focus and further expansion are key to growth

Samples

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