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Company Profile

Cía Cervecerías Unidas SA in Beer and Wine

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Cía Cervecerías Unidas SA delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Cía Cervecerías Unidas SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cía Cervecerías Unidas SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cía Cervecerías Unidas SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Solid financial performance in 2010

  • Strategic Evaluation

Earnings dominated by beer sales

  • Strategic Evaluation

SWOT – Cía Cervecerías Unidas SA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

CCU’s performance in global comparison

  • Competitive Positioning

Leading global brewers

  • Competitive Positioning

Highly consolidated global beer market

  • Competitive Positioning

Top 10 brewers in Latin America

  • Competitive Positioning

Leading global wine companies

  • Competitive Positioning

Wine remains a fragmented industry

  • Competitive Positioning

Top 10 wine companies in Latin America

  • Competitive Positioning

Market Assessment

Global growth prospects in alcoholic drinks

  • Market Assessment

Beer growth prospects in Latin America

  • Market Assessment

Growth prospects in still light grape wine by region

  • Market Assessment

Category and Geographic Opportunities

Leading brewer in Chile

  • Category and Geographic Opportunities

Growing share in Argentinian beer

  • Category and Geographic Opportunities

Beer growth opportunities in Latin America

  • Category and Geographic Opportunities

Opportunities in imported premium lager

  • Category and Geographic Opportunities

Major player in still light grape wine in Latin America

  • Category and Geographic Opportunities

Significant growth potential for wine in Brazil

  • Category and Geographic Opportunities

Expected growth in major wine importing countries

  • Category and Geographic Opportunities

China to drive global wine growth

  • Category and Geographic Opportunities

Growth opportunities in other sparkling wine

  • Category and Geographic Opportunities

Cider/perry – a growing niche in Latin America

  • Category and Geographic Opportunities

Shifting focus from pisco in spirits

  • Category and Geographic Opportunities

Brand Strategy

Focus on premium brands

  • Brand Strategy

Operations

Production overview

  • Operations

Recommendations

Focus on value and diversify

  • Recommendations

Samples

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