Cider/Perry: Higher-End Momentum Against All Odds

Introduction

Scope

Objectives

Key findings

Global and Country Performance

Cider: A league of its own

10 largest markets controlling global cider sales

Ireland tops per capita rankings - for now

Case study: The UK - driving innovation

Product case study in the UK: Aspall , the new face of cider

Case study: Ireland: Resisting the Celtic tiger’s demise

Case study : France: Battling maturity

Competitive Overview

Pitfalls and opportunities: A question of size and clout

Private label : Incompatible with cider’s premium identity

Channel Analysis

The silver lining to a still troubled global on-trade

Off-trade discrepancies

Key Trends and New Product Developments

Key drivers and trends: The past

Key drivers and trends: The present

Key drivers and trends: The future

New product development: Argentina: Zapiain ( Sagardi SRL)

New product development: South Africa: Strongbow

New product development: UK: Stella Cidre

New product development: Netherlands: Jillz

Prospects

Slowing down but still going strong

Future cider hotspots

Future lucrative markets for cider

The “Somersby effect”: Could cider save the day in Russia?

Cider/ perry : Unlocking the potential of mature beer markets

Maturity does not have to be the end of the road

Mature and burgeoning markets, major and small players

Definitions

Definitions

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