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Global Briefing

Cider/Perry: Higher-End Momentum Against All Odds

Mar 2011

Price: US$2,000

About this Report

About this Report

Cider/perry has demonstrated its extraordinary resilience and cyclical nature within the narrow scope of a small number of key markets. Being one of the few categories still relevant to the premiumisation trend and enjoying a steadily upward trajectory, cider can also potentially shield brewers from the adverse effects of looming saturation and stifling taxation burdens. Lucrative opportunities are hence opening up, while the category rises as a formidable rival to beer and RTDs/high-strength pr


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key findings

Global and Country Performance

Cider: A league of its own

10 largest markets controlling global cider sales

Ireland tops per capita rankings - for now

Case study: The UK - driving innovation

Product case study in the UK: Aspall , the new face of cider

Case study: Ireland: Resisting the Celtic tiger’s demise

Case study : France: Battling maturity

Competitive Overview

Pitfalls and opportunities: A question of size and clout

Private label : Incompatible with cider’s premium identity

Channel Analysis

The silver lining to a still troubled global on-trade

Off-trade discrepancies

Key Trends and New Product Developments

Key drivers and trends: The past

Key drivers and trends: The present

Key drivers and trends: The future

New product development: Argentina: Zapiain ( Sagardi SRL)

New product development: South Africa: Strongbow

New product development: UK: Stella Cidre

New product development: Netherlands: Jillz

Prospects

Slowing down but still going strong

Future cider hotspots

Future lucrative markets for cider

The “Somersby effect”: Could cider save the day in Russia?

Cider/ perry : Unlocking the potential of mature beer markets

Maturity does not have to be the end of the road

Mature and burgeoning markets, major and small players

Definitions

Definitions

Samples

Cider Perry Higher End Momentum.jpg

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