Cider/perry is expected to perform well in the coming years, thanks to the ongoing popularity of low and non-alcoholic drinks. Albeit at a much lower level, on-trade channels will see growth at a faster rate than off-trade channels in 2023.
Somersby is expected to retain its dominance within cider/perry in the coming years by launching new flavours and extending its range of non-alcoholic products to attract consumer interest, especially among the younger demographic. The main two brands, Somersby and Kradecat na yabalki, are produced by two category leaders in beer and have all the necessary resources to penetrate a new product area.
Modern grocery retailers, in particular supermarkets and hypermarkets, will continue to function as cider/perry’s dominant distribution channels due to their expansion throughout the country. However, e-commerce will also gain ground as digitalisation within distributors continues apace, particularly amongst younger consumers.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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