Cider/Perry

Cider/perry became and innovative and dynamic marketplace with the distribution alliance between Cerveceria y Maltería Quilmes SAICAyG (AB-Inbev) and Bodegas Cuvillier at the beginning of 2021, which notably increased the penetration of ciders at a…

Demand for cider/perry continued to grow in 2022, both in the on-trade and off-trade. This was due to several factors. Firstly, the relatively low penetration of these products, especially in modern grocery retailing, presents wide margins for…

Cider has been losing share amongst Uruguay alcoholic drinks options for the last 15 years. Although it witnessed an unexpected strong bounce in 2020 (related to voluntary home seclusion during the pandemic) and further marginal growth in 2021, the…

Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due…

Aligned with the full reopening of establishments following COVID-19, on-trade cider/perry volume sales continued to see solid growth. However, sales were more challenging for the off-trade, which saw minor growth, having competition from food…

Cider/perry registered negative off-trade volume growth during 2022, despite value growth soaring in the category over the course of the year. This was the result of the substantial increases that were seen in the off-trade unit price of cider/perry…

Cider/perry saw marginal growth in total volume terms in 2022. Despite the removal of pandemic-related restrictions, which saw the revival of the on-trade channel, this had little impact on overall demand, due to the overwhelming importance of…

In recent years sales of cider/perry in Poland have shown a plateauing trend with a downward bias. This follows an extended period of decline, which has resulted in a lower base level for these products, albeit with a loyal customer base. The market…

Cider/perry continued to see double-digit total volume and total current value growth in 2022, as the category continued to develop and grow as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted. Cider benefited from its…

Cider has always been a tiny niche in Kazakhstan, with a fragmented presence of brands imported from Russia, Sweden, France, and Lithuania. Due to low consumer awareness and no culture supporting cider, it remains as an occasional alternative to beer…

Despite the easing of restrictions on nightlife businesses, the on-trade consumption of cider/perry failed to return to growth in 2022. However, the strongest volume decline was seen by the off-trade channel. Historically, much of the consumption of…

Cider/perry saw significant growth in both total volume and current value terms in 2022, driven in large part by increasing demand from the younger generations of legal drinking age in Germany. This demand was influenced by the trends towards…

It is important to understand consumer behaviour during times of high inflation, especially in Brazil, including the inflationary situation in 2022. Inflation has been a long-standing issue in Brazil, and the memory of high inflation during the 1990s…

Cider/perry posted only marginally positive growth in 2022 as its recovery after the steep decline seen in sales in 2020 seemed to run out of steam. Following the double-digit decline in 2020, cider/perry showed a modest rebound in volume sales terms…

Cider in Slovakia has experienced a decline in volume demand due to strong competition from trendier products, particularly non-alcoholic beer and RTDs. This trend predates the pandemic and has been amplified by rising production costs and a decrease…

Cider/perry in Kenya saw further expansion in 2022, with new entrants such as Kenya Originals, for example, bringing fresh products to the table. In 2022, Kenya Originals launched its KO cider, featuring distinctive flavour profiles including KO lime…

The total volume increase in cider/perry in 2022 was driven by significant growth in the on-trade. Since cider is so strongly linked to social occasions, the lifting of the COVID-19 restrictions in early 2022, the reopening of on-trade…

Cider faces significant competition in the on-trade setting. Amongst the products providing notable competition to cider is shochu/soju. In the Indonesian market, shochu/soju is mostly consumed mixed with juice, which dilutes it to a similar level of…

Cider/perry remained a popular option in Switzerland at the end of the review period. The category continued to enjoy a steady, if slightly slower, growth in demand in 2022. Overall, volume and current value sales rose in off- and on-trade terms.…

The cider/perry category in China witnessed a remarkable surge in 2022, characterised by a double-digit total volume growth rate, driven by growth in off-trade sales. This sustained expansion can be ascribed to consumers’ unwavering inclination…