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Country Report

Belgium Flag Cigarettes in Belgium

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cigarettes sales continued to decline in volume terms in 2014 as many Belgian smokers reduced their consumption of cigarettes steadily over the review period. This was partly due to the greater awareness of the risks of smoking. In addition, the impact of the smoking ban in public places introduced in 2012 could still be felt as consumers now have fewer opportunities to smoke outside of the home. Furthermore, many Belgian consumers have switched to vapour devices, which continue to be tolerated in public places.

COMPETITIVE LANDSCAPE

  • Although the Belgian tobacco industry is constrained by very strict regulation, there is no state monopoly over the production of cigarettes and the market is dominated by privately-owned companies. The leading players are Philip Morris Belgium, British American Tobacco Belgium, Imperial Tobacco Belgium and JT International Co Netherlands.

PROSPECTS

  • Cigarettes in Belgium is expected to decline further in volume and value over the forecast period, with a volume CAGR of -2% and a value CAGR of -1% expected in constant 2014 terms. Illicit trade volumes, meanwhile, are expected to increase at a CAGR of 3%. Tougher legislation on tobacco products is likely to have a detrimental effect on sales of cigarettes throughout the forecast period, while declining smoking prevalence is set to reduce the consumer base for cigarettes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Belgium?
  • What are the major brands in Belgium?
  • What is the legislative environment like in Belgium?
  • What are the rates of cigarette taxation in Belgium?
  • Do premium, mid-price or economy cigarettes dominate in Belgium?
  • What is the rate of illicit trade in Belgium?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in Belgium - Company Profiles

British American Tobacco Belgium SA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Belgium SA: Key Facts
  • Summary 4 British American Tobacco Belgium SA: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Belgium SA: Competitive Position 2014

Imperial Tobacco Belgium in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco Belgium: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Belgium: Competitive Position 2014

Philip Morris Belgium BVBA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Belgium BVBA: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Belgium BVBA: Competitive Position 2014

Tobacco in Belgium - Industry Context

EXECUTIVE SUMMARY

Down trading leads to value decline in cigarettes

New EU Directive introduces tougher rules

Big multinational players strengthen their positions amidst market consolidation

Grocery retailers increase their share of tobacco sales

Future sales expected to decline

OPERATING ENVIRONMENT

Legislation

  • Summary 10 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples (Pack of 19)

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics: Cigarettes 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2009-2014
  • Table 39 Sales of Tobacco by Category: Value 2009-2014
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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