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Country Report

Belgium Flag Cigarettes in Belgium

| Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

  • In spite of slightly declining smoking prevalence and declining annual disposable incomes, which especially affected low- to middle-income consumers and forced them to smoke less, sales of cigarettes in Belgium saw robust volume growth in 2012. The main reason for this growth was cross-border trade: as the unit price of cigarettes is much higher in France and the UK, it is very common for French and British consumers to buy cigarettes in Belgium. Whilst this phenomenon had a significant impact on the market in 2012 (as well as in 2011), with further price increases in 2013 due to tax rises, the impact of cross-border trade on the Belgian market is likely to diminish over the coming years.

COMPETITIVE LANDSCAPE

  • Cigarettes in Belgium is dominated by multinationals, with Philip Morris Belgium, British American Tobacco Belgium, Imperial Tobacco Belgium and JT International Co Netherlands (JTI) accounting for a combined 94% share in volume terms in 2012.

PROSPECTS

  • After a very positive 2012, the demand for cigarettes is expected to start declining in the forecast period. This is due to several factors. On the one hand, rising health concerns and stricter legislation have already proven to be effective in reducing smoking prevalence, and over the forecast period the effects will be felt even more. On the other hand, higher unit prices, due to tax rises from 2013, are likely to limit the impact of cross-border trade. Sales should accordingly weaken over the forecast period in volume terms. In constant value terms, however, for the same reasons, sales of cigarettes are expected to rise over the same period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Belgium?
  • What are the major brands in Belgium?
  • What is the legislative environment like in Belgium?
  • What are the rates of cigarette taxation in Belgium?
  • Do premium, mid-price or economy cigarettes dominate in Belgium?
  • What is the rate of illicit trade in Belgium?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Belgium - Company Profiles

British American Tobacco Belgium SA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Belgium SA: Key Facts
  • Summary 4 British American Tobacco Belgium SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Belgium SA: Competitive Position 2012

Imperial Tobacco Belgium in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Imperial Tobacco Belgium: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Imperial Tobacco Belgium: Competitive Position 2012

Philip Morris Belgium BVBA in Tobacco (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Belgium BVBA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Belgium BVBA: Competitive Position 2012

Tobacco in Belgium - Industry Context

EXECUTIVE SUMMARY

Cross-border sales push volume growth in 2012

RYO and MYO benefit from the decline in cigarettes excluding cross border sales

The big four continue to lead sales

Mainstream grocery retailers gain strength in 2012

The shift from cigarettes to RYO and MYO is expected to continue

OPERATING ENVIRONMENT

Legislation

  • Summary 10 Legislation Summary at a Glance

Country-specific legislation

Advertising and sponsorship

Point of sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 34 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 35 Sales of Tobacco by Category: Volume 2007-2012
  • Table 36 Sales of Tobacco by Category: Value 2007-2012
  • Table 37 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 38 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 39 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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