print

Country Report

Japan Flag Cigarettes in Japan

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • Volume sales of cigarettes grew slightly in 2012, increasing by 1%. The increase in tobacco tax in 2010 pushed up the retail selling price of cigarettes by ¥60-¥140 per packet. As the average price of a cigarette packet is ¥400, the 2010 tax increase was a major price hike for consumers. The tax increase became effective towards the end of 2010 and consumers bought cigarettes in bulk before it came into effect to avoid paying the additional tax. As a result, the beginning of 2011 continued to see a double-digit decline in volume sales, followed by a further decline in volumes caused by the fallout from the Tohoku earthquake in March 2011. The earthquake severely damaged Japan Tobacco’s production facilities and the company was forced to temporarily halt its cigarette production. In addition to Japan Tobacco’s supply shortage, there was a mood of self-restraint in the country after the earthquake and consumers refrained from drinking and dining outside. After the earthquake, overall consumer sentiment was low and consumption levels in general declined with sales of cigarettes being no exception. According to Tobacco Institute of Japan, monthly sales in April 2011 volume sales of cigarettes experienced a decline of 41% compared to the same month in 2010. With low consumer sentiment and damage to the largest cigarette manufacturer’s production plants in Japan, the cigarettes category was severely hampered in 2011. One year on from the earthquake, consumer confidence began to return, leading to marginal growth in cigarettes sales in 2012.

COMPETITIVE LANDSCAPE

  • The cigarettes category is dominated by three players with Japan Tobacco, Philip Morris and British American Tobacco holding a combined 92% volume share in 2012. Although Japan Tobacco decreased its volume share significantly due to supply shortages after the 2011 earthquake, the company regained over three and a half percentage points in share to reach 57% in 2012. Although Japan Tobacco announced termination of its 23 products in 2011, the company strengthened its production of its current top-selling brands, including Mild Seven and Seven Star in 2012.

PROSPECTS

  • Volume and constant value sales of cigarettes are anticipated to decrease by CAGRs of 1% each over the forecast period. Although constant value sales of cigarettes could increase depending on further potential tax hikes, such as the one in 2010, volume sales are expected to decline along with the shrinking population of smokers in Japan. Smoking prevalence has steadily decreased over the last decade. In 2002, smoking prevalence among men was 52% and that of women was 15%. By 2012, smoking prevalence among men had declined to 33% and 10% for women. With growing anti-smoking sentiment in Japan, volume sales of cigarettes will decrease due to the declining smoker population over the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Cigarettes Market Research Report

doc_excel_table.png Sample Cigarettes Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Japan?
  • What are the major brands in Japan?
  • What is the legislative environment like in Japan?
  • What are the rates of cigarette taxation in Japan?
  • Do premium, mid-price or economy cigarettes dominate in Japan?
  • What is the rate of illicit trade in Japan?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Japan - Company Profiles

British American Tobacco Japan Ltd in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Japan Ltd: Competitive Position 2012

Japan Tobacco Inc in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Japan Tobacco Inc: Key Facts
  • Summary 6 Japan Tobacco Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Japan Tobacco Inc: Competitive Position 2012

Philip Morris Japan KK in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Japan KK: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Japan KK: Competitive Position 2012

Tobacco in Japan - Industry Context

EXECUTIVE SUMMARY

Volume sales of cigarettes register a slight increase in 2012

Menthol flavour continues to lead the cigarette category

Japan Tobacco regains some share but does not reach pre-earthquake levels

Economy brands continue to demonstrate strong growth

Mild Seven is expected to undergo major brand renewal in 2013

OPERATING ENVIRONMENT

Legislation

  • Summary 10 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 34 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 35 Sales of Tobacco by Category: Volume 2007-2012
  • Table 36 Sales of Tobacco by Category: Value 2007-2012
  • Table 37 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 38 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 39 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!