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Country Report

Japan Flag Cigarettes in Japan

| Pages: 49

Price: US$990

About this Report

Executive Summary

TRENDS

  • Japan has long been relatively tolerant of smoking, with this partly due to relaxed legislation governing this area. The government continues to own 33% stake in dominant player Japan Tobacco, with this reduced from a majority stake as recently as 2013, while the tobacco industry provides a major state revenue source. There is no nationwide legislation preventing smoking in public places and players are able to market their products via sponsorship and point-of-sale displays, including storefront billboards.

COMPETITIVE LANDSCAPE

  • While Japan's tobacco industry is no longer a monopoly, there remains considerable state control. The government held a majority share in dominant player Japan Tobacco until March 2013, with its stake remaining at 33% at the end of the review period. Japan Tobacco is furthermore the only player permitted to produce cigarettes in Japan, while prices and production continue to be closely controlled by the government. Overall shares are meanwhile heavily concentrated, with Japan Tobacco, Philip Morris and British American Tobacco together accounting for 96% retail volume share in 2014.

PROSPECTS

  • Cigarettes is expected to be impacted by an increasingly negative image in the forecast period. There is widening concern about the health implications of both direct and passive smoking, with an ageing population and growing health and wellness trend thus likely to encourage many consumers to give up. The overall smoking population is expected to decline by 16% in the forecast period, with less than 17% of the adult population likely to smoke by 2019. Many older consumers are likely to quit smoking due to health concerns and low income levels, while younger consumers will become increasingly unlikely to start smoking.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Japan?
  • What are the major brands in Japan?
  • What is the legislative environment like in Japan?
  • What are the rates of cigarette taxation in Japan?
  • Do premium, mid-price or economy cigarettes dominate in Japan?
  • What is the rate of illicit trade in Japan?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in Japan - Company Profiles

British American Tobacco Japan Ltd in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Japan Ltd: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Japan Ltd: Competitive Position 2014

Japan Tobacco Inc in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Japan Tobacco Inc: Key Facts
  • Summary 6 Japan Tobacco Inc: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Japan Tobacco Inc: Competitive Position 2014

Philip Morris Japan KK in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Japan KK: Key Facts

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Japan KK: Competitive Position 2014

Tobacco in Japan - Industry Context

EXECUTIVE SUMMARY

2014 sees ongoing current value decline despite VAT increase

Higher prices for cigarettes encourage consumers to branch out

Japan Tobacco continues to benefit from state support

Convenience stores benefit from uniform pricing across all channels

Ongoing decline due to health and wellness trend

OPERATING ENVIRONMENT

Legislation

  • Summary 10 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2009-2014
  • Table 39 Sales of Tobacco by Category: Value 2009-2014
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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