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Country Report

Japan Flag Cigarettes in Japan

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • After the positive sales recorded in 2012, the sales volume of cigarettes in Japan turned negative. 2012 was rather an odd year for cigarettes. It was one year after Tohoku Earthquake, which severely damaged Japan Tobacco Inc’s production facilities and caused a mood of self-restraint in the country in the aftermath. Cigarette volume sales in 2011 recorded a double-digit decline. Consumers started to return to a normal life and Japan Tobacco’s production facilities were restored, turning the volume sales of cigarettes into positive growth for the first time in at least 10 years. Compared to 2012, 2013 followed the declining trend of the category. Apart from general health concerns and an ageing population, which are two main drivers of decline in tobacco consumption, consumers, especially in metropolitan areas such as Tokyo and Osaka, migrated to other tobacco products such as cigarillos and RYO tobacco. As a result, the volume sales of cigarettes in Japan declined by 1% in 2013.

COMPETITIVE LANDSCAPE

  • Cigarettes in Japan is dominated by three players, namely Japan Tobacco, Philip Morris Japan, and British American Tobacco Japan, holding combined 93% retail volume share in 2013. The oligopolistic market structure has become stronger year by year, especially after Japan Tobacco recovered from the aftermath of the earthquake in 2011. Their dominance of shelves at convenience stores by providing promotional freebies enables them to strengthen their volume sales over the year, whilst tobacco specialists and/or internet retailing remained as the major distribution channels for small manufacturers and importers.

PROSPECTS

  • Cigarettes in Japan is expected to decline by a value CAGR of 2% at constant 2013 prices over the forecast period, in contrast to a 2% CAGR over the review period, which was due to the demand surge before the tobacco tax reform in 2010 by which tobacco tax increased by ¥110. However, the shrinking population of smokers is a rather irreversible trend in tobacco, leading to weaker demand for cigarettes. In fact, smoking prevalence steadily declined in Japan. In 2013, the smoking prevalence of males and females dropped to 31% and 10% respectively, which were both 49% and 14% 10 years ago. With growing anti-smoking sentiment in Japan, both value and volume sales of cigarettes are expected to decrease over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Japan?
  • What are the major brands in Japan?
  • What is the legislative environment like in Japan?
  • What are the rates of cigarette taxation in Japan?
  • Do premium, mid-price or economy cigarettes dominate in Japan?
  • What is the rate of illicit trade in Japan?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 2 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 9 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 10 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in Japan - Company Profiles

British American Tobacco Japan Ltd in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Japan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco Japan Ltd: Competitive Position 2013

Japan Tobacco Inc in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Japan Tobacco Inc: Key Facts
  • Summary 6 Japan Tobacco Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Japan Tobacco Inc: Competitive Position 2013

Philip Morris Japan KK in Tobacco (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris Japan KK: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris Japan KK: Competitive Position 2013

Tobacco in Japan - Industry Context

EXECUTIVE SUMMARY

Volume sales turn negative

Flavours matter to consumers

Mild Seven changes its name to Mevius for a more global appeal

Convenience stores remains as most important distribution channel for cigarettes

Future of cigarettes looks hazy

OPERATING ENVIRONMENT

Legislation

  • Summary 10 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2008-2013
  • Table 32 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics – Tobacco Leaf 2008-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2008-2013
  • Table 39 Sales of Tobacco by Category: Value 2008-2013
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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