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Country Report

Cigarettes in Mexico

| Pages: 45

Price: US$900

About this Report

Executive Summary

TRENDS

  • In 2012, Japan Tobacco International Mexico S de RL de CV started to distribute one of its brands, Winston, independently. Winston’s portfolio includes Winston Classic (tar level 10mg) and Winston Blue (tar level 8mg), which are available in 14s and 20s.

COMPETITIVE LANDSCAPE

  • Cigarros La Tabacalera Mexicana (CIGATAM), the local distributor of Philip Morris’s brands, leads cigarettes with a 70% share of retail volume sales. British American Tobacco is ranked second with a 24% share. Japan Tobacco International Mexico entered the market in 2012 with the launch of Winston, which held a 1% share of retail volume sales. The brand is expected to grow its share in the short to medium term.

PROSPECTS

  • Retail volume sales of cigarettes are expected to decrease by a 3% CAGR over the forecast period to reach 25.7 billion in 2017. However, sales may be harder hit if there are further tax increases.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Mexico?
  • What are the major brands in Mexico?
  • What is the legislative environment like in Mexico?
  • What are the rates of cigarette taxation in Mexico?
  • Do premium, mid-price or economy cigarettes dominate in Mexico?
  • What is the rate of illicit trade in Mexico?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Mexico - Company Profiles

British American Tobacco Plc in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Plc: Key Facts
  • Summary 4 British American Tobacco Mexico SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 British American Tobacco Mexico SA de CV: Competitive Position 2012

Cigarros La Tabacalera Mexicana SA de CV (CIGATAM) in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Cigarros La Tabacalera Mexicana SA de CV (CIGATAM): Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Cigarros La Tabacalera Mexicana SA de CV (CIGATAM): Competitive Position 2012

Tobacco in Mexico - Industry Context

EXECUTIVE SUMMARY

Smoking prevalence continues to drop

Government focuses on the illicit trade

Philip Morris International Inc leads tobacco in Mexico

Smokeless tobacco is unavailable in 2012

Retail volume sales are expected to continue to decline in the forecast period

OPERATING ENVIRONMENT

Legislative overview/ FCTC ratification

  • Summary 8 Legislation Summary at a Glance

Country-specific legislation

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2007-2012
  • Table 32 Number of Smokers by Gender 2007-2012

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2007-2012 (Excluding handmade cigars)
  • Table 35 Taxation and Duty Levies 2007-2012 (Only handmade cigars)

Average cigarette pack price breakdown

  • Table 36 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2007-2012
  • Table 39 Sales of Tobacco by Category: Value 2007-2012
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 41 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 43 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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