In January 2023, a new regulation came into effect in Mexico that modified both the areas where smoking is prohibited and the right to display products. This new regulation expanded the 100% smoke-free and emissions-free spaces in any workplace, collective gathering spaces such as plazas, parks, beaches, and stadiums, as well as public transportation and schools at all educational levels, including universities.
Illicit trade of cigarettes in Mexico remained fairly stable at the end of the review period. However, with the change to legislation in January 2023, which prohibits the display and promotion of tobacco products, an increase in illicit trade in the country is expected.
Despite the legislation changes, which prohibit the commercialisation and distribution of alternative devices, such as e-vapour products in the country, discussions between players and the local government are expected to resume over the forecast period in an effort to reverse the decision. This is because many cigarette smokers are using these devices, which are still easy to obtain in the market both in-person and online, and their popularity is increasing among young adults.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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