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Country Report

Mexico Flag Cigarettes in Mexico

| Pages: 44

Price: US$900

About this Report

Executive Summary

TRENDS

  • During 2013, the president Enrique Peña Nieto introduced a controversial tax increase that impacted several products and services like high caloric foods and beverages, pet food, interstate transportation and salaries among others. The preferential VAT rate at border cities was also removed. All those new taxes took effect the first day of 2014. During the time that the government was evaluating and deciding which new taxes to approve, the political party PAN proposed an increase at the cigarettes special tax that would pass from Mx$0.35 per stick to Mx$.90, equivalent to an increase of Mx$11 per pack of 20 cigarettes and depending on the price of different brands, it would represent a raise from 24% to 34%. That extra collection would be invested in smoking related health programs. The proposal was evaluated but eventually was not approved; thus, at least during 2014, cigarettes will be taxed exactly the same as in 2013.

COMPETITIVE LANDSCAPE

  • Philip Morris CIGATAM Productos y Servicios S de RL de CV led cigarettes with 70% retail volume share in 2013. Its most important brand is Marlboro, which alone held 53% volume share of cigarettes sales in Mexico. British American Tobacco ranked second with 30% volume share. Japan Tobacco International Mexico S de RL de CV entered in 2012 with the launch of Winston; although its share remained marginal, it is expected to grow its share in the medium-term. There are also other small players like Ciroomex SA de CV, that belongs to China Tobacco Hubei Industrial Co. Ltd and owns the RGB, Fire Dance and Hanhello brands.

PROSPECTS

  • By the last quarter of 2014, the government will be discussing again the taxes to apply for 2015. During 2013, no new taxes for tobacco were approved; nevertheless it might so happen that they will be considered for future years. If this occurs, the government must be sure to be able to control the cigarettes illicit trade that according to what was observed in previous years, increase when cigarette taxes increase.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Mexico?
  • What are the major brands in Mexico?
  • What is the legislative environment like in Mexico?
  • What are the rates of cigarette taxation in Mexico?
  • Do premium, mid-price or economy cigarettes dominate in Mexico?
  • What is the rate of illicit trade in Mexico?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 2 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 9 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 10 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in Mexico - Company Profiles

British American Tobacco Plc in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 BRITISH AMERICAN TOBACCO PLC: Key Facts
  • Summary 4 BRITISH AMERICAN TOBACCO PLC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 BRITISH AMERICAN TOBACCO PLC: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 BRITISH AMERICAN TOBACCO PLC: Competitive Position 2013

Philip Morris CIGATAM Productos y Servicios S de RL de CV in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris CIGATAM Productos Y Servicios S De Rl De Cv: Key Facts
  • Summary 8 Philip Morris CIGATAM Productos Y Servicios S De Rl De Cv: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Philip Morris CIGATAM Productos Y Servicios S De Rl De Cv: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris CIGATAM Productos Y Servicios S De Rl De Cv: Competitive Position 2013

Tobacco in Mexico - Industry Context

EXECUTIVE SUMMARY

Smoking prevalence contraction impacts tobacco

During 2013 no new taxes to tobacco are approved

Cigarettes is dominated by two multinational companies

Smokeless tobacco available again in 2013

Retail volume sales are predicted to continue contracting

OPERATING ENVIRONMENT

Legislation

  • Summary 11 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2008-2013 (Excluding handmade cigars)
  • Table 33 Taxation and Duty Levies 2008-2013 (Only for handmade cigars)

Average cigarette pack price breakdown

  • Table 34 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 35 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 36 Sales of Tobacco by Category: Volume 2008-2013
  • Table 37 Sales of Tobacco by Category: Value 2008-2013
  • Table 38 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 40 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 41 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 42 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 43 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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