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Country Report

Mexico Flag Cigarettes in Mexico

| Pages: 46

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014, retail sales declined by 1% in volume terms as a result of lower social acceptance of smoking and the decline in smoking prevalence, which is around 19% of the adult population.

COMPETITIVE LANDSCAPE

  • Philip Morris CIGATAM Productos y Servicios led cigarettes with a 67% retail volume share in 2014. Its most important brand is Marlboro, which alone held a 50% volume share of cigarettes sales in Mexico. British American Tobacco ranked second with a 33% volume share. Japan Tobacco International entered in 2012 with the launch of Winston. Although its share remained marginal, it is expected to grow its share in the medium-term by leveraging on the negotiation power of its international status enabling it to attract strategic retailers in the country.

PROSPECTS

  • Cigarettes is predicted to record a contracting CAGR of 1% in retail volume terms over the forecast period. In general, the expectation is that per-capita consumption will continue to trend downwards over the forecast period as more smokers either reduce their intake or quit the habit as a result of declining social acceptance, increasing prices and public health efforts against smoking.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Mexico?
  • What are the major brands in Mexico?
  • What is the legislative environment like in Mexico?
  • What are the rates of cigarette taxation in Mexico?
  • Do premium, mid-price or economy cigarettes dominate in Mexico?
  • What is the rate of illicit trade in Mexico?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Mexico - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

  • Chart 1 Cigarettes shelf at a convenience store

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in Mexico - Company Profiles

British American Tobacco Plc in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Plc: Key Facts
  • Summary 4 British American Tobacco Plc : Operational Indicators

PRODUCTION

  • Summary 5 British American Tobacco Plc : Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Plc : Competitive Position 2014

Philip Morris CIGATAM Productos y Servicios S de RL de CV in Tobacco (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Philip Morris CIGATAM Productos y Servicios S de RL de CV: Key Facts
  • Summary 8 Philip Morris CIGATAM Productos y Servicios S de RL de CV: Operational Indicators

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Philip Morris CIGATAM Productos y Servicios S de RL de CV: Competitive Position 2014

Tobacco in Mexico - Industry Context

EXECUTIVE SUMMARY

Smoking prevalence contraction continues impacting tobacco

Tobacco companies rely on innovation to grow due to restrictive regulatory environment

British American Tobacco gains share for a second consecutive year

The convenience channel continues to be the main battlefield for consumer preferences

Retail volume sales are expected to continue declining

OPERATING ENVIRONMENT

Legislation

  • Summary 10 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low Ignition Propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes.

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014 (Excluding handmade cigars)
  • Table 35 Taxation and Duty Levies 2009-2014 (Only for handmade cigars)

Average cigarette pack price breakdown

  • Summary 11 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 36 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 37 Sales of Tobacco by Category: Volume 2009-2014
  • Table 38 Sales of Tobacco by Category: Value 2009-2014
  • Table 39 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 41 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 42 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 43 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 44 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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