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Country Report

Poland Flag Cigarettes in Poland

| Pages: 43

Price: US$900

About this Report

Executive Summary

TRENDS

  • Legislation remains the major factor influencing the performance of cigarettes in Poland. The government tends to introduce taxation hikes annually, chiefly in January. Taxes were increased in January 2012 as well as January 2013. In 2012, the excise tax on cigarettes included a fixed tax of PLN170.97 per 1,000 sticks and an ad valorem excise of 31.41%. In January 2013, the fixed tax rate was increased further to PLN188.00 per 1,000 sticks, while ad valorem excise remained unchanged. The tax hikes have led to significant increases in final retail selling prices in all price bands. As a result, many smokers decided to shift towards cheaper tobacco products, basically economy cigarettes and RYO tobacco. Rising cigarette prices also fuelled illicit trade as lower prices attracted a growing audience of price-sensitive smokers.

COMPETITIVE LANDSCAPE

  • The Polish tobacco industry was one of the first in the country to undergo privatisation at the end of Poland’s communist era. Nearly all of Poland’s several state-owned tobacco companies were privatised between 1995 and 1996. Zaklady Tytoniowe w Lublinie was the last state-owned Polish cigarette manufacturer to be privatised. In 2011, French-based Biosyntec SA acquired a 70% stake in the company.

PROSPECTS

  • The forecast period is expected to see a continuation of current trends, ie legislation having the greatest impact on the performance of cigarettes in Poland. Regular taxation hikes will lead to rising unit prices, which in turn will propel demand for cheaper tobacco products, including economy cigarettes, RYO tobacco as well as illicit equivalents. In January 2013, the specific tax on cigarettes was raised from PLN170.97 to PLN188.00 per 1,000 sticks, while ad valorem excise was left unchanged at 31.41%. Further increases are inevitable as Poland must adopt a tobacco taxation policy in line with the tax rates set by the EU.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Poland?
  • What are the major brands in Poland?
  • What is the legislative environment like in Poland?
  • What are the rates of cigarette taxation in Poland?
  • Do premium, mid-price or economy cigarettes dominate in Poland?
  • What is the rate of illicit trade in Poland?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Menthol/standard

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in Poland - Company Profiles

British American Tobacco Polska SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Polska SA: Key Facts
  • Summary 4 British American Tobacco Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 British American Tobacco Polska SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Polska SA: Competitive Position 2012

Imperial Tobacco Polska SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Imperial Tobacco Polska SA: Key Facts
  • Summary 8 Imperial Tobacco Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Imperial Tobacco Polska SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Imperial Tobacco Polska SA: Competitive Position 2012

Philip Morris Polska SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Philip Morris Polska SA: Key Facts
  • Summary 12 Philip Morris Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Philip Morris Polska SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 Philip Morris Polska SA: Competitive Position 2012

Zaklady Tytoniowe w Lublinie SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Zaklady Tytoniowe w Lublinie SA: Key Facts
  • Summary 16 Zaklady Tytoniowe w Lublinie SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 17 Zaklady Tytoniowe w Lublinie SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 18 Zaklady Tytoniowe w Lublinie SA: Competitive Position 2012

Tobacco in Poland - Industry Context

EXECUTIVE SUMMARY

Rising cigarette prices negatively influence volume sales

Polish smokers seek cheaper smoking alternatives

Multinationals dominate sales

Independent small grocers and newsagent-tobacconists/kiosks remain important distribution channels

Cigars and cigarillos set to post the most dynamic growth

OPERATING ENVIRONMENT

Legislation

  • Summary 19 Legislation Summary at a Glance

EU DIRECTIVES

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies - Cigarettes
  • Table 33 Taxation and Duty Levies - Cigars
  • Table 34 Taxation and Duty Levies – RYO tobacco
  • Table 35 Taxation and Duty Levies – Pipe tobacco

Average cigarette pack price breakdown

  • Table 36 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 37 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 38 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 39 Sales of Tobacco by Category: Volume 2007-2012
  • Table 40 Sales of Tobacco by Category: Value 2007-2012
  • Table 41 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 42 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 43 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 45 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 20 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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