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Country Report

Poland Flag Cigarettes in Poland

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • A dramatic average price increase of nearly PLN2.00 (per pack of 20) significantly limited the demand for legally sold cigarettes. Prices in 2014 were hardly affordable for a large share of heavy smokers in Poland. The share of expenditure on cigarettes is high in terms of personal consumer incomes, which are on average 3-4-times lower than in Western Europe. As a result, the average price of a pack of cigarettes was approximately 0.6% of the average monthly salary in Poland.

COMPETITIVE LANDSCAPE

  • The tobacco industry in Poland underwent privatisation in the 1990s. The process involved the largest multinational operators, which acquired previously monopolised tobacco manufacturers. In 2014, the competitive landscape is overwhelmingly dominated by four multinationals: Philip Morris Polska, British American Tobacco Polska, Imperial Tobacco Polska and JTI Polska. These operators held a 96% share of retail volume sales in 2014.

PROSPECTS

  • Due to the anti-smoking climate and high prices, retail volume sale of cigarettes are expected fall throughout the forecast period. Some smokers will quit the habit while others will switch to e-cigarettes. The most price sensitive are likely to purchase cigarettes from illegal sources.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Poland?
  • What are the major brands in Poland?
  • What is the legislative environment like in Poland?
  • What are the rates of cigarette taxation in Poland?
  • Do premium, mid-price or economy cigarettes dominate in Poland?
  • What is the rate of illicit trade in Poland?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Cigarettes: Filtered/unfiltered

Cigarettes: Carbon filter/non-carbon filter

Cigarettes: Cigarette length

Cigarettes: Regular vs slim vs superslim vs microslim

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2009-2014
  • Table 2 Sales of Cigarettes by Tar Level: Value 2009-2014
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  • Table 8 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
  • Table 9 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
  • Table 10 Sales of Cigarettes by Length: % Volume 2009-2014
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2009-2014
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2009-2014
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2010-2014
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2011-2014
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
  • Table 25 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
  • Table 26 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019

Cigarettes in Poland - Company Profiles

Philip Morris Polska SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Philip Morris Polska SA: Key Facts
  • Summary 4 Philip Morris Polska SA: Operational Indicators

PRODUCTION

  • Summary 5 Philip Morris Polska SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 Philip Morris Polska SA: Competitive Position 2014

Tobacco in Poland - Industry Context

EXECUTIVE SUMMARY

Tobacco suffers continuous retail volume sales decline

Taxation policy hinders tobacco in Poland

Multinationals struggle to gain share in a shrinking industry

Independent small grocers still lead the distribution of cigarettes

Negative outlook for the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 7 Legislation Summary at a Glance

Country-specific legislation

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2010-2014
  • Table 32 Number of Adult Smokers by Gender 2010-2014

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2010-2014

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2009-2014 - Cigarettes
  • Table 35 Taxation and Duty Levies 2009-2014 - Cigars
  • Table 36 Taxation and Duty Levies 2009-2014 – Smoking Tobacco (RYO Tobacco and Pipe Tobacco)

Average cigarette pack price breakdown

  • Table 37 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 38 Trade Statistics: Tobacco Leaf 2009-2014

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 39 Illicit Trade Estimate of Cigarettes: Volume 2009-2014

MARKET DATA

  • Table 40 Sales of Tobacco by Category: Volume 2009-2014
  • Table 41 Sales of Tobacco by Category: Value 2009-2014
  • Table 42 Sales of Tobacco by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Tobacco by Category: % Value Growth 2009-2014
  • Table 44 Forecast Sales of Tobacco by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Tobacco by Category: Value 2014-2019
  • Table 46 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Pricing
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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