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Country Report

Poland Flag Cigarettes in Poland

| Pages: 50

Price: US$900

About this Report

Executive Summary

TRENDS

  • The increase in retail prices is the most important factor affecting the cigarette market in Poland. In 2014, the Polish Ministry of Finance introduced a specific tax increase from PLN188 per 1,000 sticks in 2013 to PLN206.76 in 2014. Ad valorem tax remained unchanged at 31.41% in 2014. Increases introduced by the Polish government and manufacturers caused a 12% increase of the final retail price in 2013. The main result is a further decline in the volume sales and the growth of illegal trade, which reached 15% of the total cigarette market in 2013. With increases in the excise tax in 2013, the number of adult Poles who declared to smoke regularly decreased by two percentage points compared with 2012, and the number of smokers has decreased noticeably amongst men. It is worth mentioning that due to rising prices Poles are increasingly choosing e-cigarettes, which is not considered as a tobacco product and is not subject to excise duty. According to the survey conducted by Stowarzyszenie na Rzecz E-palenia and Active Business Mind in 2013, 22% of e-cigarette users who quit smoking have chosen e-cigarettes for economic reasons.

COMPETITIVE LANDSCAPE

  • In the 1990s the Polish tobacco industry underwent privatisation. The largest tobacco manufacturers in the world actively participated in this process. Amongst the reasons for the active participation of foreign manufacturers in the privatisation of Polish companies is the high attractiveness of this market, at the same time that the cigarette market is shrinking in developed countries, especially Western Europe. The tobacco industry in Poland was characterised by relatively high profitability, and companies participating in the privatisation were buying their shares in the cigarette market.

PROSPECTS

  • In the forecast period the legal restrictions imposed on the tobacco sector will have the greatest impact on cigarettes in Poland. In connection with the revised Tobacco Products Directive, most of the new regulations will apply in the first half of 2016. The presentation of products and information which in any way encourages the purchase of cigarettes (by reference to a lifestyle, taste or suggestion that the product is less harmful than others, such as “No additives”) will be prohibited. The surface area of health warnings will be increased, and graphic image warnings will be added. From 2020 there will be also be a ban on sales of menthol cigarettes, which accounted for 20% of the cigarette market in Poland in 2013. It can be expected that due to the new law, menthol smokers will buy cigarettes from illegal sources.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Poland?
  • What are the major brands in Poland?
  • What is the legislative environment like in Poland?
  • What are the rates of cigarette taxation in Poland?
  • Do premium, mid-price or economy cigarettes dominate in Poland?
  • What is the rate of illicit trade in Poland?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: tobacco blend

Cigarettes: standard/menthol/capsule

Flavour threads

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs slims vs superslims vs microslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 2 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 9 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 10 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in Poland - Company Profiles

British American Tobacco Polska SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco Polska SA: Key Facts
  • Summary 4 British American Tobacco Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 British American Tobacco Polska SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 British American Tobacco Polska SA: Competitive Position 2013

Imperial Tobacco Polska SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Imperial Tobacco Polska SA: Key Facts
  • Summary 8 Imperial Tobacco Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Imperial Tobacco Polska SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Imperial Tobacco Polska SA: Competitive Position 2013

Philip Morris Polska SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Philip Morris Polska SA: Key Facts
  • Summary 12 Philip Morris Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Philip Morris Polska SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 Philip Morris Polska SA: Competitive Position 2013

Zaklady Tytoniowe w Lublinie SA in Tobacco (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Zaklady Tytoniowe w Lublinie SA: Key Facts
  • Summary 16 Zaklady Tytoniowe w Lublinie SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Zaklady Tytoniowe w Lublinie SA: Competitive Position 2013

Tobacco in Poland - Industry Context

EXECUTIVE SUMMARY

Increasing unit prices stimulate illegal trade in cigarettes and RYO tobacco

Electronic cigarettes continue to increase in popularity

Multinationals strengthen their position in the Polish tobacco industry

EU Directive to influence the development of cigarettes over the forecast period

Cigars and cigarillos forecasted to perform well

OPERATING ENVIRONMENT

Legislation

  • Summary 18 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2008-2013
  • Table 32 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2009-2013

TAXATION AND PRICING

Duty-paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2008-2013 - Cigarettes
  • Table 35 Taxation and Duty Levies 2008-2013 - Cigars
  • Table 36 Taxation and Duty Levies 2008-2013 - RYO Tobacco
  • Table 37 Taxation and Duty Levies 2008-2013 - Pipe Tobacco

Average cigarette pack price breakdown

  • Table 38 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 39 Trade Statistics – Tobacco Leaf 2008-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 40 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 41 Sales of Tobacco by Category: Volume 2008-2013
  • Table 42 Sales of Tobacco by Category: Value 2008-2013
  • Table 43 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 45 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 47 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

SOURCES

  • Summary 19 Research Sources

DEFINITIONS

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Taxation
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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