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Country Report

South Africa Flag Cigarettes in South Africa

| Pages: 40

Price: US$900

About this Report

Executive Summary

TRENDS

  • With the South African economy continuing to slide, the weakening of the rand against the US dollar, rising interest rates and the rising cost of living, the majority of consumers continued to look for ways to save money in 2013. In addition to the growth in illicit cigarette volumes, there was a move towards cheaper variants of legal products. Philip Morris’ Marlboro brand was extended to include Marlboro Beyond while JTI’s Winston brand saw the addition of Winston Slide. The company also introduced cheaper variants of its Camel brand, with Camel White, Black and Activate benefiting from cheaper Virginia blend tobacco. These variants cost around R10 less than the price of the regular variant.

COMPETITIVE LANDSCAPE

  • British American Tobacco (South Africa), or BATSA, continued to dominate cigarettes in 2013 with a volume share of 84%. JT International South Africa ranked second with a share of 4%, followed by Philip Morris South Africa with a share of 3%. The leading brand by far was BATSA’s Peter Stuyvesant with a 41% share, followed by the same company’s Dunhill and Rothmans brands with a share of 9% each.

PROSPECTS

  • South African legal cigarette sales will continue to be threatened by the flood of illegal imports into the country. With rising taxation and inflation, low to middle-income consumers will find the lower cost of illicit cigarettes appealing. Manufacturers have little recourse as the price of cigarettes is heavily regulated, with their only hope lying in the fact that the authorities clamp down on the entry of illicit cigarettes into the country. However, they continue to diversify their cigarette offerings across price segments and tar levels in order to maximise their volume sales and gain category share.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in South Africa?
  • What are the major brands in South Africa?
  • What is the legislative environment like in South Africa?
  • What are the rates of cigarette taxation in South Africa?
  • Do premium, mid-price or economy cigarettes dominate in South Africa?
  • What is the rate of illicit trade in South Africa?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes: New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: Price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: Tobacco blend

Cigarettes: Standard/menthol/capsule

Flavour threads

Cigarettes: Filter/non-filter

Cigarettes: Carbon/standard filter

Cigarettes: Filter length

Cigarettes: Regular vs slims vs superslims vs microslims

Cigarettes: Pack size

Cigarettes: Pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2008-2013
  • Table 2 Sales of Cigarettes by Tar Level: Value 2008-2013
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
  • Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2008-2013
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
  • Table 8 Sales of Cigarettes by Filter vs Non-filter: % Volume 2008-2013
  • Table 9 Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2008-2013
  • Table 10 Sales of Cigarettes by Length: % Volume 2008-2013
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2008-2013
  • Table 12 Sales of Cigarettes by Pack Size: % Volume 2008-2013
  • Table 13 Sales of Cigarettes by Pack Type: % Volume 2008-2013
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2009-2013
  • Table 15 LBN Brand Shares of Cigarettes: % Volume 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Volume 2008-2013
  • Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2008-2013
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2013-2018
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2013-2018
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2013-2018
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2013-2018
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2013-2018
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2013-2018
  • Table 25 Forecast Sales of Cigarettes by Filter vs Non-filter: % Volume 2013-2018
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon: % Volume 2013-2018
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume 2013-2018
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume 2013-2018
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume 2013-2018

Cigarettes in South Africa - Company Profiles

British American Tobacco (South Africa) Ltd in Tobacco (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco (South Africa) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco (South Africa) Ltd: Competitive Position 2013

JT International South Africa (Pty) Ltd in Tobacco (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 JT International South Africa (Pty) Ltd: Key Facts
  • Summary 6 JT International South Africa (Pty) Ltd: Key Facts: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 JT International South Africa (Pty) Ltd: Competitive Position 2013

Philip Morris South Africa (Pty) Ltd in Tobacco (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris South Africa (Pty) Ltd: Key Facts
  • Summary 9 Philip Morris South Africa (Pty) Ltd: Key Facts: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris South Africa (Pty) Ltd: Competitive Position 2013

Tobacco in South Africa - Industry Context

EXECUTIVE SUMMARY

Legal cigarette sales continue to decline

Innovation and the launch of cheaper variants of leading brands used to stimulate consumer interest

Grocery retailers remains the leading distribution channel for tobacco products

Potential legislative changes to exacerbate volume decline over the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 11 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

  • Table 31 Smoking Prevalence in Adult Population 2008-2013
  • Table 32 Number of Adult Smokers by Gender 2008-2013

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

Flavoured tobacco product ban

Plain packaging

‘Reduced harm’

Electronic cigarettes

Litigation

Death by cause

  • Table 33 Death by Cause 2009-2013

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 34 Taxation and Duty Levies 2008-2013

Average cigarette pack price breakdown

  • Table 35 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 36 Trade Statistics – Cigarettes 2009-2013

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 37 Illicit Trade Estimate of Cigarettes: Volume 2008-2013

MARKET DATA

  • Table 38 Sales of Tobacco by Category: Volume 2008-2013
  • Table 39 Sales of Tobacco by Category: Value 2008-2013
  • Table 40 Sales of Tobacco by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Tobacco by Category: % Value Growth 2008-2013
  • Table 42 Forecast Sales of Tobacco by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Tobacco by Category: Value 2013-2018
  • Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Slim/Superslim/Microslim/Regular
  • Cigarettes by Standard/Menthol/Capsule
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail volume (sticks)
  • Retail volume (sticks) % growth
  • Retail volume (sticks) per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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