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Country Report

South Africa Flag Cigarettes in South Africa

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Retail volume sales of cigarettes in South Africa remained under pressure during the review period as a result of growth in illicit trade. Data from the Tobacco Institute of Southern Africa (TISA) indicate that 8.4 billion cigarettes were smuggled into the country in 2012; this equates to an increase of 500 million cigarettes, and a loss to the government of R5.0 billion in excise tax and value-added tax (VAT). Legal cigarette volumes declined by 2% to reach 22.4 billion sticks in 2012.

COMPETITIVE LANDSCAPE

  • Cigarette market in South Africa is highly consolidated, and continues to be dominated by international players. It can practically be defined as a monopoly, with British American Tobacco (South Africa) (BATSA) accounting for an 83% volume share in 2012. The company’s growth was supported by its strong brand portfolio, innovative product launches and strategic price positioning, particularly in the mid-priced segment. BATSA’s dominance of cigarettes in South Africa also stems from strong brand heritage and popularity, led by flagship brands such as Peter Stuyvesant, Dunhill and Rothmans. Despite the company’s dominance, BATSA recorded a decline in actual volume sales and share in 2012.

PROSPECTS

  • During the forecast period cigarettes in South Africa is expected to remain a subdued category. Legal cigarette volumes are set to decline, with a negative CAGR of 3% between 2013 and 2017. The decline in the volume terms is expected to be driven by growth in illicit cigarettes. Nevertheless, concerted efforts from TISA, South African Revenue Services (SARS), South African Police Service (SAPS) and other law enforcement agencies to combat the illicit trade of cigarettes are expected to mitigate this factor over the forecast period. SARS has also embarked on a customs modernisation programme to assist in improving controls at border posts. 

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in South Africa?
  • What are the major brands in South Africa?
  • What is the legislative environment like in South Africa?
  • What are the rates of cigarette taxation in South Africa?
  • Do premium, mid-price or economy cigarettes dominate in South Africa?
  • What is the rate of illicit trade in South Africa?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Table of Contents

Cigarettes in South Africa - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

NEW PRODUCT DEVELOPMENTS

  • Summary 1 Cigarettes - New Product Launches

DISTRIBUTION

PROSPECTS

CATEGORY BACKGROUND

Cigarettes: price bands

  • Summary 2 Cigarette Price Band Definitions

Cigarettes: menthol/standard

Cigarettes: filter/non-filter

Cigarettes: carbon/standard filter

Cigarettes: filter length

Cigarettes: regular vs. slims vs. superslims

Cigarettes: pack size

Cigarettes: pack type

CATEGORY DATA

  • Table 1 Sales of Cigarettes by Tar Level: Volume 2007-2012
  • Table 2 Sales of Cigarettes by Tar Level: Value 2007-2012
  • Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
  • Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
  • Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
  • Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
  • Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
  • Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2007-2012
  • Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2007-2012
  • Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2007-2012
  • Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2012
  • Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2007-2012
  • Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2007-2012
  • Table 14 NBO Company Shares of Cigarettes: % Volume 2008-2012
  • Table 15 Cigarettes Brand Shares 2009-2012
  • Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2007-2012
  • Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2007-2012
  • Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2012-2017
  • Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2012-2017
  • Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2012-2017
  • Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2012-2017
  • Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
  • Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2012-2017
  • Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
  • Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2012-2017
  • Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2012-2017
  • Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2012-2017
  • Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2012-2017
  • Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2012-2017
  • Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2012-2017

Cigarettes in South Africa - Company Profiles

British American Tobacco (South Africa) Ltd in Tobacco (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 British American Tobacco (South Africa) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 British American Tobacco (South Africa) Ltd: Competitive Position 2012

JT International South Africa (Pty) Ltd in Tobacco (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 JT International South Africa (Pty) Ltd: Key Facts
  • Summary 6 JT International South Africa (Pty) Ltd: Key Facts: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 JT International South Africa (Pty) Ltd: Competitive Position 2012

Philip Morris South Africa (Pty) Ltd in Tobacco (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Philip Morris South Africa (Pty) Ltd: Key Facts
  • Summary 9 Philip Morris South Africa (Pty) Ltd: Key Facts: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Philip Morris South Africa (Pty) Ltd: Competitive Position 2012

Tobacco in South Africa - Industry Context

EXECUTIVE SUMMARY

The volume decline in cigarettes continues, aggravated by rising taxation and growing illicit trade

Point-of-sale display remains the key marketing medium for tobacco products, as advertising restrictions intensify

Grocery retailers remains the leading distribution channel for tobacco products

Sales of tobacco are set to continue to decline during the forecast period

OPERATING ENVIRONMENT

Legislation

  • Summary 11 Legislation Summary at a Glance

Country-specific legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) regulation

“Reduced harm”

Electronic cigarettes

Litigation

Death by cause

  • Table 31 Death by Cause 2008-2012

TAXATION AND PRICING

Duty paid packet marks

Taxation rates

  • Table 32 Taxation and Duty Levies 2007-2012

Average cigarette pack price breakdown

  • Table 33 Average Cigarette Pack Price Breakdown: Brand Examples

PRODUCTION/IMPORTS/EXPORTS

  • Table 34 Trade Statistics – Tobacco Leaf 2007-2012

Illicit trade in cigarettes

MARKET INDICATORS

  • Table 35 Illicit Trade Estimate of Cigarettes: Volume 2007-2012

MARKET DATA

  • Table 36 Sales of Tobacco by Category: Volume 2007-2012
  • Table 37 Sales of Tobacco by Category: Value 2007-2012
  • Table 38 Sales of Tobacco by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Tobacco by Category: % Value Growth 2007-2012
  • Table 40 Forecast Sales of Tobacco by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Tobacco by Category: Value 2012-2017
  • Table 42 Forecast Sales of Tobacco by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Tobacco by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Cigarettes
    • High Tar Cigarettes
    • Mid Tar Cigarettes
    • Low Tar Cigarettes
    • Ultra Low Tar Cigarettes

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Cigarettes by Blend
  • Cigarettes by Carbon Filter/Non-Carbon Filter
  • Cigarettes by Filtered/Unfiltered
  • Cigarettes by Length
  • Cigarettes by Pack Size
  • Cigarettes by Pack Type
  • Cigarettes by Price Band
  • Cigarettes by Regular/Slim/Superslim
  • Cigarettes by Standard/Menthol
  • Illicit Trade Penetration
  • Products by Ingredient
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population
  • Trade Statistics - Volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Illicit trade volume
  • Illicit trade volume % growth
  • Illicit trade volume per capita
  • Retail plus illicit trade
  • Retail plus illicit trade % growth
  • Retail plus illicit trade per capita

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